Richmond Palladium (Daily), Volume 33, Number 99, 24 May 1908 — Page 4

PAGE FOUR

THE KICH3IOXD PALLADIU3I AD SUX-TELEGRA3I, BUXDAY, 31 AY 24, 15JUS.

THE RICHMOND PALLADIUM AND SUN-TELEGRAM.

Palladium Printing Co., Publishers. Office North 9th and A Street.

RICHMOND, INDIANA.

PRICE Per Copy, Dally' 2c Per Copy, Sunday 3e Per Week, Daily and Sunday 10s IN ADVANCE One Year $5 00

Entered at Richmond. Ind.. Postofflce As Second Class Mail Matter.

REPUBLICAN TICKET.

STATE. Governor JAMES E. WATSON. Lieutenant Governor FREMONT C. GOODWINE. t Secretary of State FRED A. SIMS. Auditor of State JOHN C. BILLHEIMER. i Treasurer of State OSCAR HADLEY. Attorney General JAMES BINGHAM. State Superintendent LAWRENCE McTURNAN. r State Statistician J. L. PEETZ. -Judge of Supreme Court QUINCY A. MYERS. Judge of Appellate Court' DAVID MYERS. Reporter of Supreme Court GEORGE W. SELF.

DISTRICT. Congress WILLIAM O. BARNARD.

COUNTY. Joint Representative ALONZO M. GARDNER. Represeatative WALTER S. RATLIFF. Circuit Judge HENRY C. FOX. "-Prosecuting Attorney CHAS L. LADD.

Treasurer ALBERT ALBERTSON. Sheriff LINUS P. MEREDITH. Coroner DR. A. L. BRAMKAMP. Surveyor ROBERT A. HOWARD. Recorder WILL J. ROBBINS. Commissioner Eastern Diet. HOMER FARJLOW. Commissioner Middle Dist. BARNEY H. LINDERMAN.

Commissioner Western Dist.

ROBERT N. BEESON

WAYNE TOWNSHI Trustee

JAMES H. HOWAR Assessor

CHARLES E. POTTE

I

f.

A LITTLE ADVICE

From the events that have transpired duringthe past "week relative to our municipal plant, we believe the Light, Heat & Power company officials ' would show considerably more

than ordinary intelligence if they d

6isted in their endeavor to obtain pas

session of the city's property. In

epite or the tact that the plant fas

nanaicappea irom me start oy tne ex

penaiture or unnecessary money,

the installation of inferior machinery, and has been subjected ever since to but indifferent management, the peo- . pie of Richmond are not yet ready to ' acknowledge their inability to select

tne ncnt Kina or representatives

eventually, to give the light plant the kind of management that will make it a success. That the present city administration is incapable of providing that kind of management goes Without Kavinsr. Two vpars of piiwrlmont.

ing with the Schillinger-Johnson regime have been enough to show the citizens of Richmond, that, for at least another year and a half, nothing better can be expected than senselgea tickerings, pig-headed decisions nd Incompetent management. Had the present administration been of the right sort, it would have pursuedNuf-

ferent tactics in first assuming the management of the light plant. Knowing the general suspicion that jxaft entered into the building of the plant in

the first place and that niismanag .... ,. . . . i

men i naa Deen us 101 ever since. tfie Schillinger-Johnson administration

should have come before the peopl Richmond fairly and squarely wit true report of the condition of

plant. Not a mere auditing of th

books, but a complete, investigation. At that time as now, the plant was not a money maker and to prove their sincerity as well as their loyalty to the citizens of Richmond, the present administration should have been open r.nd above board about that fact. To admit It would have destroyed the faith of Richmond's citizens in their plant. On the contrary it would have aroused their bump of stick-to-itive-rtess all the more and made them all

Vie

the more determined to support their j municipal venture and help it to ulti- j mate success. If any people have lost faith In the municipal plant, it is because of the shortsighted policy of the administration in not taking the people Into its confidence, in regard to the real conditions that existed when it took charge and that still exist. Mr. Witherby's proposal to buy the city's plant, however, has Eerved sev. eral good purposes. In the first place it has brought forth the fact that the majority of citizens of Richmond do not want to dispose of the plant. It has also shown the incompetent management to which the present administration is subjecting the plant and the unique method of book keeping, whereby a great deal of money is being made on paper and. unfortunately, is never gotten off the paper to the city's deposit in bank. Among other things, Mr. Witherby's confession that the Light, Heat & Power company is not making money from the electrical end of its business is also of value. It bears out our oft repeated assertion that an expensive economic wrong is being committed in having two electric light plants in a city of Richmond's size. Competition between the two plants has been carried to such an extreme that neither the city nor the Light, Heat & Power company can make money at present rates and under present conditions. It Is self evident that this must continue as long as both companies are In the field. The franchise of the Light. Heat & Power company does not expire for over eleven years. For the sake of argument, say that during that, period instead of losing money the two companies just break even. That their receipts just equal their operating expenses. Then during those eleven years the stock holders of the corporation owning the Light, Heat & Power company, are going to lose their interest on the money invested in the electrical end of the company, besides having to provide money with which to meet depreciation and the interest on the bonds of the company. It will be the same in the case of the city. The taxpayers, however, will take the place of stockholders and through these, depreciation and interest on bonds will be met. At the beginning of Mr. Witherby's present campaign to buy the city's plant we asserted our belief that the two plants should be merged, in the interest of greater economy in management and a corresponding saving to the tax payers. We still believe this. Unless the two plants are merged not only the stockholders of the Light, Heat & Power company, but also the tax payers of Richmond will have lost upwards of several hundred thousand dollars by the time the private company's franchise expires. This great waste of money is as senseless as it is useless. Inasmuch as the citizens of Richmond have definitely expressed their determination to hold on to their light plant, the Light. Heat & Power company should offer to sell its electrical plant to the city at a reasonable price. The private company is not

now making money from its electrical

plant nor will it make money as Ion

as the municipal plant is in the f;

The same is true, of course, in regard to the city's plant, which can not make money as long as it is subjected to the competition of the Light, Heat & Power company, and if the city could obtain the private plant at a fair price it would be to its advantage to

do so. Furthermore, we can see nor

justifiable reason why the private company should not sell to the city. It can look forward to nothing but a period of eleven money losing years, and at the expiration of that time it will In all probability lose its franchise and be forced out of business. That

the management of the private company sees this is plainly evidenced by its endeavors to obtain possession of the city's plant on several occasions during the past few years. The private plant, in offering to take over the city's plant, declared that it would not be necessary to raise rates as money could be made by the enormous saving that would be brought about in oper

ating expenses. As this is undoubt

edly true the city would be distinctly the gainer by absorbing the electrical plant of the Light, Heat & Power company, as would likewise the stockholders of that company, who would be spared an undoubted loss, due to the eleven money losing years between now and the expiration of the company's franchise. Give the municipal plant a monopoly in the local field and

a better and more competent manage

ment and it will more than justify the

faith of the citizens who have stood

by it so far.

ES OF GAMBETTI

Will Find Their Last Resting Place There.

STORIES FROM THE NATIONAL CAPITAL

(By Ralph M. Whiteside.) Washington, May 23. Not long after President Roosevelt sent his message to Congress urging more stringent laws for the suppression of anarchy it became apparent that his suggestion for legislation was to be burled without a funeral oration. The President said at the time that he considered that matter so important that must other questions about which Congress has been bothering, sink into insignificance in comparison. Nobody asked for a hearing on the question, and it is apparent that no one has it in mind to do so during the short time left for business. The President stated in his message that he had been advised by the attorneygeneral that the present statutes warranted the suppression of certain anarchistic publications, but this was not enough. "Unquestionably there should be further legislation by Congress in this matter," he said. The suggestion went to the committee on the Judiciary, hence to the subcommittee. There are a number of facetious statesmen who declare that these committees are Speaker Cannon's Congressional cemetery. As a rule bills involving legislative experiments are started in this direction, which is about as far as they ever get. Only the keenest of public interest and loud clamor brings them out of this committee. It is rather puzzling to learn just how the members of the Judiciary committee regards the appeal for iron laws against that arch conspirator against liberty and anarchy. One member, when asked what the committee intended doing, replied: "I don't know. You see we haven't had anything quite like it before. We've given some attention to the anarchy question, however, for we've had hearings on the bill to amend the Sherman Anti-Trust law. That bill's enactment into law would breed as much anarchy as any incendiary publications which might find circulation through the mail." This man was not joking. He meant every word he uttered and he was not lacking for words to define why he thought as he did. That the bill was strongly supported by Seth Low, Prof. Jenks and other representatives of

e National Civic Federation did not

alkr his onnion.

While a reign of terror was on in Nampa. Bill Borah was busy with the governor of the state. He telephoned him the circumstances and asked permission to represent him officially. This was granted, and, securing a special train, he. Deputy Sheriff "Shad" Hodgin, who figured in the Heywood trial and two ethers made the run to Nampa. The mob had just broken into the jail when the special train arrived. "What brings you here. Bill Borah?" one of the would-be lynchers cried. "I came after this negro, and I'm going to take him away," was the answer. , "Not by a jugful," yelled the mob. But Borah went right ahead. He informed the mob that he had plenty of reserve force in the special train if fight was wanted, but he did not think the occasion warranted bloodshed. Then, with the negro in the center, the three nervy men boarded the train, pushed down uplifted and threatening revolvers and quickly left, the town. The people of Nampa had been outwitted. Next day the newspaper in Nampa made an indignant complaint that three out-siders should be permitted to invade their town, defy as well as honswaggle the citizens and spoil a lynching.

hit as to the crusade against an-

fchy, if congress does not do some

thing there may be another way open to secure more stringent regulation. It is likely that the power of the postmaster general will be broadened considerably, which will have a healthy effect on the class of flaming trash that creeps into the mails under the guise of educational literature.

When William S. Borah, of Idaho, arose in the senate in defense of the course taken by the president in the Brownsville affair, there were few present who knew that the speaker had earned the right to proclaim him-

lf defender of the negro race at the

risk of his life. Senator Borah is by

lit means an old man, and the incident referred to still lingers in the minds oflhis constituents. But for his couragV the body of a negro would have datgled at the end of a rope and the totfn of Nampa, Idaho, would have

thti reputation of having had a lynch

ind

nator Borah was plain Bill Borah

in those days. He was one of the leading lawyers at the bar of Boise. There hs been a ball game between teams

epresenting Boise and Nampa. The

Boise team had a nesrro for a mascot.

After the game the negro was attacked on the field and he shot a white man. After he was placed in jail a mob stormed the structure.

Commissioner General of Immigration Frank P. Sargent has informed the house committee on appropriations that the present Chinese exclusion laws are not stringent, and that, despite the measures taken by his department, a number of Chinamen are coming into the country. This growing condition, he says, must be checked and only the changing of the existing law will remedy it. Commissioner Sargent was frank with his warning that a lamentable weakness and universal laxness has been caused by the erroneous sentiment that grew out of the talk of a Chinese boycott. "One of these days we will have to rr.eet this proposition squarely," said Mr. Sargent. "Under the present construction of the law you are opening the door to laborers to come into this country by subter

fuge, and you are also working against

the interests of those whom you intend shall have the privilege of entry.

"There is an immense number of

Chinese in the United States today

who came here illegally. I have no hesitancy in asserting that, a re-regis-

tration would be warranted, giving ev

ery Chinaman in the country a register. If a Chinaman is here unlawfully ho should be put out, but if he is reg

istered, then he should be given the same rights as any other alien.

"It would be a good thing to enter into an agreement with China where

by every person coming to this from that country should be provided with

a passport, showing that he comes

from that class entitled to admission

If he has not such a passport, vised

by the consular officer of our govern

ment, then he should be put out and

kept out.

Cupid has been extraordinarily busy in Washington these days. Just why

so many people come here to be married is a mystery, but the fact remains that the license office in City Hall is one of the busiest places in the city. It matters not to Cupid that a few feet distant from his position in the gloomy old pile are filed hundreds of divorce suits he stands all day, shooting his piercing little arrows with deadly precision. In columns the couples are coming to Washington, demanding that precious document prosaically called the marriage license. People are married in Washington whose homes are in every state in the union. From Virginia come the most. The Capital City is the Gretna Green of that stae.

TALKS ON ADVERTISING NO. 12.

AT THE END OF THE RAINBOW By STRICKLAND W. GILLILAN.

Starting a Popular Craze.

It beats all how little is required to

popularize some kind of caper. Watching children of all ages from 5 to 83 years playing with a spool and a strings throwing up the former by means of the latter and trying to catch the hour-glass-shaped object as it descends watching this performance, say, makes one wonder and wonder. If one watches it too long, however,

one will get on rooting or roasting, N

mentally. He will say to himself: "Well! That was a bad miss. I could have caught that myself with my eyes shut and I've had no practice, at all." Or: "Sfyd! That was a great catch!" In tiat way lies danger. Just a few more inward comments of the same sortand you've gone and got a spool anf a string and are making worse plays than you've seen anybody make besides some that you are willing to admit are pretty good. I believe that I could start a fad at any time if I were dippy enough and had the necessary nerve to get away mth it in public. Anybody could if he hlfcn't any more sense. It somebody were to take a picnic pit plate and go down street franti-

'iSr am absorbedly trying to balance .Tihaf thing on the end of his index fin

ger and would do the same fool trick thore days in succession he could get "rai going in that direction. It would be better still if he could induce five or six persons to do it simultaneously in different parts of town. The kids would soon be working hard at it in the parks and then the habit would be fixed. Another fad would be due for a run. Of course variations and improvements would be added. The dealers would make fancy picnic pieplates and display them, together with fancy sticks that would look like those they

measure rings on in Jewelry stores or

Paris, May 23. There seems to be

a probability that the bones of Gam-

betta will soon find their final resting like a bandmaster's baton

place In the French Pantheon. i it would be easy. And the tad would

be just as deeply founded in unintelligence as is the French diabolo craze that has leaped the pond and struck us.

How He Saved Labor. One day a man went into a very big store. He had a heavy package with him. Not in the sense you mean, smarties, but in the real sense. He had to go two blocks farther down the street and didn't want to carry the package. So he decided that he would leave it in the checkroom. He asked a floorwalker, who looked like a United States senator, but who was a perfect gentleman, where the check room was. The floor walker said: "Throeailesoverdownstairsandover ontheWabashside." He went there, wherever that was, and found he had made a mistake. He knew it was himself who had made the mistake, for as nice a man as a floorwalker with a Prince Albert on couldn't have made a mistake. Finally, after he had lugged his bundle thirty-two blocks hunting the checkroom, had found the checkroom and deposited his bundle, he walked his two blocks to the other place and was through for the day. Then he soliloquized: "How should I ever have got through or stood the wear and tear of that long two blocks carrying that bundle? If it hadn't been for the checkroom system what could I have done?"

Brought Up to Date. There was an old woman Who lived in a shoe; She had so many children That she got an autograph letter of congratulation from President Roosevelt.

Uncle Ike Murmurs. Even dust has sum youses. Th dust in th' air shoze whar th" sunbeams is. Ain't U funny that in spite uv the

How to Write Retail Advertising Copy

By Herbert Kaufman A skilled layer of mosaics works with small fragments of stone they-fit into more places than the LARGER chunks. The skilled advertiser works with small words they fit into MORE minds than BIG phrases. The simpler the language the greater certainty that it will be understood by the LEAST INTELLIGENT READER. The construction engineer plans his roadbed where there is a MINIMUM OF GRADE he works along the lines of LEAST RESISTANCE. The advertisement which runs into mountainous style is badly surveyed ALL MINDS ARE NOT BUILT FOR HIGH LEVEL THINKING. Advertising must be simple. When it is tricked out with the jewelry and silks of literary expression it looks as much out of place as A BALL DRESS AT THE BREAKFAST TABLE! The buying public is only interested in FACTS. People read advertisements to find out WHAT YOU HAVE TO SELL. The advertiser who can fire the MOST FACTS in the shortest time gets the MOST RETURNS. Blank cartridges MAKE NOISE BUT THEY DO NOT HIT blank talk, however clever, is only wasted space. You force your salesmen to keep to solid facts you don't allow THEM to sell muslin with quotations from Omar or trousers with excerpts from Marie Corelli. You must not tolerate in your PRINTED SELLING TALK anything that you are not willing to countenance in PERSONAL SALESMANSHIP. Cut out clever phrases if they are inserted to the sacrifice of clear explanations WRITE COPY AS YOU TALK. Only be more brief. Publicity is costlier than conversation ranging in price downward from $6.00 a line, talk is not cheap but the most expen-. sive commodity in the world. Sketch in your ad to the stenographer. Then you will be so busy "SAYING IT" that you will not have time to bother about the gewgaws of writing. Afterwards take the typewritten manuscript and cut out every word and every line that can be erased without omitting an important detail. What REMAINS in the END is all that REALLY COUNTED in the BEGINNING. Cultivate brevity and simplicity. "Savon Francais" may LOOK smarter, but more people will UNDERSTAND "French Soap." Sir Isaac Newton's explanation of gravitation covers SIX PAGES but the schoolboy's terse and homely "What goes up must come down" clinches the whole thing in SIX WORDS. INDEFINITE TALK WASTES space. It is not 100- productive. The copy that omits prices sacrifices half its pulling power it has a tendency to bring LOOKERS instead of BUYERS. It often creates false impressions. Some people are bound to conceive the idea that the goods are HIGHER PRICED than in REALITY others, by the same token, are just as likely to infer that the prices are LOWER and po away thinking that you have exaggerated your statements. The reader must be SEARCHED OUT by the copy. Big space is cheapest because it DOESN'T WASTE A SINGLE EYE. Publicity must be on the OFFENSIVE. There are far too many advertisers who keep their lights ON TOP their bushel the average citizen HASN'T TIME to overturn your bushel. Small space is expensive. Like a ONE-FLAKE SNOWSTORM, there is not enough of it to lay. Space is a COMPARATIVE MATTER after all. It is not a case of HOW MUCH is used as HOW IT IS USED. The passengers on the limited express may realize that Jones has tacked a twelve-inch shingle on every post and fence for a stretch of five miles, but they are GOING TOO FAST to make out what the shingles say, yet, the two feet letters of Brown's big bulletin board on top of the hill leap at them before they have a chance to dodge it. And at that it doesn't cost nearly so much as the SUM TOTAL of Jones' dinky display. Just so one ad well written and attractively displayed continuously every day or every other day for a year in one big newspaper, will find the eye of EVERY reader, no matter how rapidly they may be "going" through the advertising pages and produce more results than a DOZEN piking pieges of copy scattered through HALF A DOZEN dailies. (Copyr ight. 190S.)

meen things wimmen keeps on tellin' men about, one another the men keeps rite on likin wimmen?

MAIDEN SPEECHES NOT EASY THINGS.

By waiting twenty-four years before making his maiden speech, Lord Langford has exercised an oratorical restraint as rare as in Eome cases it would be commendable. The Earl of Rochester in the days cf Charles II, was not equally modest for he took an early opportunity of addressing the house of lords, with disastrous results. "My lords," he began. "I rise at this time for the first time, the very first time, my lords, and divide my speech into four branches." Here he paused for a few seconds, grew purple, and finally blurted out: "My lords, if ever I rise again in this house you may cut me off, root and branches and all, forever." Lord Byron was more fortunate, for his maiden effort was declared by Sir F. Burdett to be "the best speech by a lord since the Lord knows when." Lord Rosebery's maiden speech, after three years of silence, was a model of modest oratory, opening with a plea for that favor and indulgence which the house always shows to those who address it for the first time, "even in a larger measure on account of my extreme youth and inexperience." Westminster Gazette.

THIS MAN GOT SQUARE WITH JUDGE.

If yoa are trembled with tick headache, constipation, indigestion, offenahre breath or any disease arising from stomacn trouble, get a 50c or $1 bottle of Dr. Caldwell's Syrup Pepsin. It la positively guaranteed to core you.

PALLADIUM WANT ADS. PAY

A raw mountaineer got back at Judge Mose Wright, of the Rome circuit, in a very clever way. While the judge was presiding over the Chattooga superior court he had occasion to plaster a $15 fine on this man because he failed to appear in time as a witness in a case. "Say, jedge, hain't that purty steep?" mildly inquired the Chattoogan. "No," was the reply. "You knew you were an important witness in this case and ought to have been here. I will suspend judgment, however, and hold it over you to see that there is no like trouble in the future." Later Judge Wright was spending a few weeks at Menlo, a popular summer resort in Chattooga county, several miles from a railroad. He had a package to come out from Summerville and the big mountaineer happened to deliver it. "Well, what do I owe you?" asked the judge, reaching for his change pocket. "Wall, jedge, I reckon about $15 would square us." was the calm reply. "Whatr yelled Judge Wright, staggering back. "Mebbe you won't be so dern keerless next time 'bout Ieavin' yo" packages," was the imperturbable answer. "Look here," whispered the perturbed jurist. "I'll just remit that $15 fine I put on you down in Summerville." "Gid ap. Beck. That about squares us, ledge." It's true, all right, because Judge Wright tells it on himself. Atlanta Georgian.

TOLSTOI IS A MOST PROLIFIC WRITER.

Tolstoi is one of the most prolific writers of any ae. He has published some 120 books and innumerable pamphlets, most of which have been translated into every European language. The extent of his output is more remarkable when his laborious method are considered. Some of his chapters have been written a dozen times, and the pages of hia manuscript are disfigured by numerous erasures and interpolations. One cf his novels had to be copied out sven times before a fairly legible manuscript could be fcent to the printers.

PLAYED HER ROLE WHILE JOTER DIED Actress in Shakesperian Company Labors Under Difficulties.

Waterloo. Iowa, May 23. Miss Blanche Wilson, leading lady with Charles B. Hanford, playing the part of Cleopatra in the Shakespearian tragedy "Antony and Cleopatra." portrayed her part in Waterloo under difficulties. Shortly before her appearance she received a messie stating her mother was dying in Freeport. 111. She had scarce enough time to tuck the telegram away before the curtain was rung up. Immediately after the performance she took a train for Free-port.