Richmond Palladium (Daily), Volume 32, Number 126, 28 May 1907 — Page 3

TTie Richmond Palladium and Sun-Telegram, Tuesday, May 28, 1907.

Page Three, TO 4

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The following article relative to the merits oS puzzle picture advertising is interesting. The "Musical Times," Chicago, one of the foremost piano periodicals in the country, is a conservative, reliaMe publication, which makes the following article am the more striking, and shows how easily some people are led to believe they are

getting something for nothing, when they are given a certificate of $25.00, $50.00 or $100

to apply on the purchase of a piano.

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(From the Musical Times, Chicago.)

Airffisffle AaflwiFflnsneg to PtoecDdlemm A Few Selections That Show the Tendency of These Strenuous Times How the Public is Invited to Come Into the Parlor. An "ad" writer, who is connected with one of the largest piano houses in the universe, (of course, in Chicago), has spent the best part of his life promoting the interests of his house, at an enormous salary, by telling the inhabitants of this earth, in print, the advantages in buying his goods. In song and story, in puzzle pictures and guessing contests, he has gulled an unsuspecting public, bamboozled them exquisitely and trimmed them of their money in the most charming manner. Modesty forbids him to blow his own horn, but his firm rapturously proclaims him the most genteel newspaper ad prevaricator in America. We are happy to have obtained a few samples of his genius, which we offer "free" to any house on Wabash avenue, or elsewhere. Here is a hard one! You know, people like to get something for nothing, especially when one has not to work for it, I mean the puzzle picture craze!! I respectfully submit one for the use of those houses, who have given away all their "profits" to the smart ones who can guess the difference between George Washington and a Zulu snake charmer. This drawing is rather crude and might confuse some guessers, but to help them along, the artist kindly consented to tell them, that the boy Is on the left side, holding a fishing rod, while the other, with the four legs, is the dog. (Clipped from one of the country papers.)

Mr. and Mrs. E. Z. Mark went to Chicago on the 4th milk train to get a piano. In the United States" and expects to obtain a number of pianos. Punkville Gazette.

Mrs. Mark has 14 certificates for guessing that "America is

The above article has a serious side as well as the ridiculous. Think it over, and remember that something for nothing or any other get rich quick scheme results disastrously to the purchaser ;:;

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Have a market value like other articles of merchandise, and they don't have to be "bargain countered" away, nor require any questionable methods or any other something for nothing scheme. This is merely a note of warning, for pianos, like diamonds, must be bought largely on trust, unless the purchaser is an, expert. 1 We sell all our pianos under an absolute one price system which guarantees the same treatment to all purchasers. We have no special inducements to offer, nor have we anything to give away, but we can furnish you the best instruments that money can buy, considering the amount that you wish to put into the purchase. It is an easy matter for a company to increase the price of its pianos, come into a town, stay only a few months and then make the statement they are offering great inducements to the customer and are selling below cost, which are not facts. They are here to make money the same as any other firm, and the price of their pianos, after you have used up all their special inducements, will leave them a greater margin of profit than is realized by our company under its one price system, as absolutely honest value is put into our goods, and we are here to back them up.

STAI

R PDANOS

D30CHMOND PJAM.OS CHASDS-POANOS REMINGTON PDANOS

We arc prepared to handle tuning by factory workmen, guaranteeing results. Also our drayage force is the only complete one in the city.

STARES

(CCD)