Rensselaer Union, Volume 9, Number 20, Rensselaer, Jasper County, 1 February 1877 — Why Advertise? [ARTICLE]

Why Advertise?

People sometimes ask why does Dr. R. V. Pierce, of Buffalo. N. Y.,- spend so much money in advertising his family medicines, which are so well known and surpass all other remedies in popularity and safe. It is well known that A. T. Stewart considered it good policy, and undoubtedly it paid him, to spend many hundred thousand dollars in advertising his goods, yet nobody questioned the excellence of his merchandise. The grand secret of success lies in offering only goods which possess merit to sustain themselves, and then through liberal and persistent advertising making the people thoroughly acquainted with their good qualities. Men do not succeed In amassing great fortunes, establishing thriving and permanent business, and founding substantial institutions like Dr. Pierce’s Grand Invalids’ Hotel at Buffalo, which cost over two hundred thousand dollars, unless their business be legitimate, ineir goods meritorious, and their services which they render the people genuine and valuable. Dr. Pierce does not attempt to humbug you by telling you that his Golden Medical Discovery will cure ail diseases. He says, “If your lungs are half wasted by consumption, my Discovery will not cure you, yet as a remedy for severe coughs, and all curable bronchial, throat and lung affections, I believe it to be unsurpassed as a remedy.” The people have confidence in hia medicines because he does not over-recommend them, and when tried they give satisfaction. Hia Medical Adviser, a book of over nine hundred pages, illustrated by two hundred and eighty-two engravings and bound in cloth and gilt,’is offered to the people at so moderate a price ($1.50, postpaid), that it is no wonder that almost one hundred thousand have already been sold.| H .4 memorandum books are on every druggist’s counter for free distribution. Bhtomati** Qmotxv Orra*D.—lf any reader of this paper suffers from rheumatism, let him get his druggist to order tm bottlm of “ Durang’s Rheumatic Remedy” from hie wholesale druggist in Chicago, or of Browning A Sloan. Indianapolis, and jurt at curtain as the sun shines to-morrim, just as now will a cure follow. It la taken internally. Price, $L Patentms and inventors should read advertisement of Edson Bros., in another column. 8u adv’t headed “Down with high prices.”