Rensselaer Union, Volume 9, Number 18, Rensselaer, Jasper County, 18 January 1877 — Page 7 Advertisements Column 2 [ADVERTISEMENT]

r AMERICAN BEWSMFBI MBECTOBT. , i oil ,t-ti, —— 1,000 PAGES. PRICE, $5.00 ■ •; sis ■ ■ a»♦♦ • - GEO. P. ROWELL & CO., Ljl 1 ' 1 i[ . Rfll '■ *■. ’ 1 • CONTAINS A COMPLETE LIST OP newspapers AND PERIODICALS IN THE (IN IT ID STATES, TERRITORIES, AND DOMINION OF CANADA, ARRANGED ALPHABETICALLY BY TOWNS, GIVING NAME, DAYS OF ISSUE, POLITICS, OR GENERAL iCHARACTER, FORM, sized Subscription price PER YRAR, DATE OF ESTABLISHMENT, EDITORS’ AND PUBLISHERS' NAMCB. AND CIRCULATION! The object of the AMERICAN NXWBPAPER DISECTOR y la not very dlfierent from that of the well'■known mercantile agencies which exist In all leading Cities. The latter keep their subscriber* Informed of the character, habits, reputation! business ability and -financial strength of persona with whom they are Mlkely to have business transactions, enabling them tlierehy to so regulate those transactions as to secure probably profitable dealings, or to avoid such as will formation concerning the character and value of newspapers. Its patrons are the men who expend money in adferUalng (a large and important class), and It la from them that the publishers of the DIKECTOBY, In their capacity oT advertising agents, derive their profits and support. It is to them, and not to newspaper publishers, that they owe the duty of faithful service. The theory that aavertltlngageneiea are the servants of newspapers, and should advance their interests first, la annihilated by the system long adopted by publisher*, almost without exception, or Ignoring any Idea Of protecting the socalled agency and of maintaining me right to appoint competitor* in the same field without the consent of those already occupying It. As THK MOST IMI'OkTtoNT POBTIOS Off TU IXffOßr MATION SUPPLIED BY A StSCASTILI AOBHCT COff--BISTS or A! BKI-OBT Off TBB ffl* AXOZAt STUB.VQTII Off THE PERSON ABOUT WHOM INFORMATION I* ASKED, SO IS THS CIRCULATION Off A NEWSPAPER GENERALLY CONSIDERED THE POINT UPON WHICH INFORMATION WILL MM OF MOST VALUM TO THS AIIVRBTISRR, There are, among merchants, some who deny the right of a-mereanule agency to ltKimlre Into their private attalrs, and who decline giving any Informanon upon which a report may be Dased; but the mercan- . tile agency does nut, on that aocount, neglect to make a report. It gets from other sources the Dost obtainable information, and upon this Its estimate Is based, although It cannot be dented that the reticence of the Krty In question is almost always attributed to a owledge upon his part tlmt a true report would bo prejudicial to his credit. The report made Is, therefore, likely to bo leas favorable, than It would have been had the Information asked for been cheerfully and frankly furaUhed; So also there are among newspaper publishers some who deny the rWht of any one to Inquire Into their aflatrs. It has been the policy of the DIRECTORY to omit all Information about circulation whenever plainly and unequivocally commanded to do so. In sneb cases the matter Is disposed of by annexing to the report the worda. “eW- cm to stating circulation." In every case where the above command m not plainly and unequivocally conveyed to the publishers of the DIRECTORY, they make up their report in the manner pursued by the mercantile agencies in sad- , mating tne financial strength of a merchant, and, like the Institutions referred to, they decline to reveal the sources from which they have obtained their inform* l u c ,n»Aws« a merchant or a newspaper la seriously injured by an nnjust or materially Incorrect report, the courts furnish a remedy, and both mercantile agency and Directory publisher will be held responsible for actual damage shown to accrue to an injured party from a report proved upon trial to have been erroneous. This Isa liability which the publishers of tbs DIRECTORY cannot escape; it u therefore one which they hold themselves at all times ready to meet. The greatest possible care Is taken to make the DIRECTORY repmta accurate. Every publisher is applied to very systematically. All Information Is taken In a form which excludes any but definite statements which cannot be misunderstood, wbUe every effort Is made to protect honest publishers against such u would resort to lying or perjured reports to gain an unfair advantage. It'has rarmy been found that a cause of complaint has arisen against any report which has appeared In either of the eight annual Volumes ot the DIRECTORY already. Issued, which has not resulted either from the neglect Ot the publisher to respond to appeals for Information, or an effort on bis part to tobstltute other and different Information, instead of answering the PUBLISHERS bE NEWSPAPERS ARE SUPPLIER WITH a BLANK WHICH TAKES THE POLLOWIIVO CONCLUSIONS POM GRANTEDi .g Every publisher is either willing or unwilling to have Us circulation published in tpe Directory. If any publisher Is unwilling to kaVv Ms circulation published, the Directory owes It to its patrons to state why the Information Is withheld. This 1* done by Inserting the words,' "Objects tostating circulation." If willing to have his true circulation gtven. * publisher will desire that none but true circulations shall be published for competlag pmrnala. That none bat true elrculatlona may be published, iUS'Decessary that none bat explicit statements be soJP a *JC*JfcK«n A statement intended to convey explicit Information most be so wonted as to prevent the possibility ot its meaning being misconstrued. That none but true and expßett statements may be accepted from others, every publisher will see the nou noaewrUi The blank 1* entirely unobjectionable to those wh* disirr to furnish full and explicit information. BXaBRFBE. From persons who are not willing to furnish sn explicit statement, any other would be worse than as* To parsoMWho decline making any statement, th* form adopted IS a* unobjectionable as any other. ’ If a publisher neglects to make any statement of circulation, his Indifference will not excuse the publishers of the Directory for Imm-rfeotions In their book. For ail soeh case* the editor of the Directory has instructions to estimate the circulation from tuca Information aa may be open to him. 'This Directory estimate* the circulation of no newspaper until after an application has been made to Its publisher for the actual figures, and sufficient time allowed for the statement to come to hand, had such been forwarded. It Is believed that no publisher of n newspaper sxpresses dissatisfaction with the circulation accorded hisJournalbrthf AMERICAN NEWSPAPER DIRECTORY who doe* not desire to Impress the publtc that tils edition Is greater than U to In reality. The reason sometimes gfVen for not furnishing an authoritative atatement of circulation for pubItrZUdplntlte AMERICAN NEWSPAPER DIKECToll? is that many adveitlser* hßllevefoe circulation to thepufilalierwonld be losttf aCtuSl facts shouS author!taUvely be made knownIn addition to the above tnforihatton the AMERIDIRECTORY contains classified PERIODICALS PUBLISHING OYER SLOW COPIES EACH ISSUE: RELIGIOUS NEWSPAPERS AND XSSffIM ONE THOUSAND PABEL Price, FIVE DOLLAR& an- - fublishbd by , GEO. P. MOWMLL 4b CO., Wmtodpmper Advertising Agents, 41 Park Item, Nmu> York.