Rensselaer Union, Volume 7, Number 10, Rensselaer, Jasper County, 26 November 1874 — Does Advertising Pay ! [ARTICLE]

Does Advertising Pay !

Does advertising pay? has been asked many thousand times, and some busiuess men have failed to solve the question to their entire satisfaction, even at this late age. But Mr. A. Leopold has great confidence in the virtue of printer’s ink, and newspaper advertising This week Ue occupies by special contract, one whole page of this paper to announce the opening of anew store. All who are acquainted with the gentleman know that it is very seldom he invests in any business enterprise that proves unsuccess, ful —that does not pay. The correct theory of advertising is to have something that you want to sell and that somebody wants to buy, and then tell people of it. There are many ways of doing this. It may be done by painting fences and dead wails, by means of circulars distributed through the mails, by posters, by cards, by sending out a cryer with a bell, or by publishing it in the columns of a newspaper that is read by a great many people. All of these means are good, but probably the latter M cheapest and most effective. Before Sunday night not less than three thousand people will have learnt through the medium of The Rensselaer Union that Mr. A. Leopold has opened a brand new slock of dry goods, Clothing, notions, etc., iu the “Jew Corner,” which he will sell atexceedingiy low prices. Go and look at his etoek.