Rensselaer Union, Volume 6, Number 51, Rensselaer, Jasper County, 10 September 1874 — Receipts for making Dr. Sage’s Catarrh Remedy and Dr. Pierce’s Golden Medical Discovery. [ARTICLE]

Receipts for making Dr. Sage’s Catarrh Remedy and Dr. Pierce’s Golden Medical Discovery.

Something over a year since, a periodical issued in Berlin, Prussia, and laying claims to a scientific character, published wh at was represented as being the formuhe or receipts for making Dr. Sage’s Catarrh Remedy and Dr. Pierce’s Golden Medical Discovery. The people were left to infer that these had been deducted from a careful chemical analysis of the medicines, which are rapidly growing in popular favor in that as well as in this and most other civilized countries. The receipts were evidently invented by those jealous of the reputation and large sale which these medicines are rapidly acquiring and Who are pecuniarily interested iu endeavoring to check their sale. So ridiculously preposterous are those receipts that medicines compounded after them could never have gained any reputation or sale in any country, for they would be so caustic, poisonous, immediately and positively injurious, as in every case to be promptly condemned by the people on the first trial as miserable, dangerous and wicked humbugs. Whereas, it is a well-known fact that all my medicines enjoy the reputation, hon.estlyearned, of being not only, efficacious, but perfectly mild, pleasant and harmless in effects. Notwithstanding, however, that the bogus receipts were so ridiculously preposterous as scarcely to have been believed by the most unscientific, thoughtless and unsuspecting people, yet, strange and incredible as it may seiim,a paper of high scientific pretensions, published in this country, copied the fictitious receipts from the German paper. This they evidently did without a moment’s reflection, for that much consideration given by an intelligent mind to the receipts and the properties and effects of the mixture that would result from such a compounding of well-known caustic and poisonous chemicals and drugs would have condemned them as bogus fabrications, and the pretentious publishers of the paper that originally inserted them aS either knaves or fools. On my attention being called to the matter, in order that some thoughtless and over-credulous people might not be deceived and misled by seeing such an announcement in a paper laying claims to a scientific character, as well as to clear myself of the imputation of being guilty of perpetrating a wicked fraud upon the people, as such announcement, if uucontradicted, would imply, I, as proprietor and manufacturer of the aforesaid celebrated medicines, went before a magistrate and made oath to the fact thatthe sail receipts were utterly false. My affidavit was sent to the publishers of the paper into which the bogus receipts had been copied, and in a subsequent issue an editorial notice wait given of my denial. But, notwithstanding such correction and denial, made under oath, certain individuals who lounge around and infest pur large cities, gaining a livelihood by perpetrating all kinds of catch-penny frauds upon the credulous, were thereby given the bint that, as my medicines were universally popular, byadvertising for sale bogus receipts for making them they could get lots of ignorant people to bite at their bait. One Frank M. Reed, of 139 Eighth street, New York, who publishes “Love and Courtship Cards,” a “ Fortune Teller and Dream Book,” “ The Mysteries of Love Making,” “ How to Woo and How to Win,” and various other swindles, sends his dupes the following iu exchange for their stamps. It is copied from the papers alluded to and is as follows; “For Dr. Sage’s Catarrh Remedy, take eight grains Carbolic Acid, seven grains of Camphor, and two and a half grains of common Salt, the Whole to bo colored with a little Prussian blue.” This makes a powerful caustic mixture as unlike Dr. Sage’s Catarrh Remedy (which is perfectly unirritating, mild, soothing and pleasant) as light is from darkness. As “ a burnt child dreads the fire,” if any; have been so foolish as to have burned their no^s sore with this caustic compound, thinking’Hmt they were’ using the same as Dr. Sage’s celebrated Catarrh Remedy, they will, it is to be hoped, profit by the lesson thereby taught them and not be So ready next time to bite at every catch-penny advertising dodge that swindlers nlay offer them. For Dr. Pierce’s Golden Medical Discovery the bogus njl-eipt reads: “Take four.drachms purified Honey, fifteen grains extract poisonous Lettuce, thirty grains Of Opium, three and a fourth ounces dilute Spirits, three ounces water. Mix.” Of the ridiculous bogus formula I will say, as I did under oath, not one of the medicinal or poisonous ingredients therein given enters into the composition of my Golden Medical Discovery! And furthermore, I will say that I defy all the chemists, in the world to ascertain, by chemical analysis, the composition of any of my Family Medicines, as they cannot be analyzed so as to determine their ingredients, many of which are new in medicine and, like nearly all vegetable extracts, there are no known reagents or chemical tests by which their presence can be determined. If any further proof is wanted to satisfy any person that the receipt given above is utterly false let that person have the mixture as given compounded, and not onlywill it be seen to be entirely unlike my Discovery in appearance, I>ut if a further test is wanted, by taking a dose of it, it will be found to produce drowsiness and stupor, whereas my Discovery, in ever so large doses, produces no such effect. Others, located in different cities and engaged in advertising for sale bogus receipts for making my medicines, send those that bite at their bait other and various ridiculous formulae. One sent out by a villainous knave, located in Chicago, gives the chief ingredient of Dr. Sage’s Catarrh Remedy as being Blue Vitriol, which is only equaled in absurdity by another ’issued by parties in Philadelphia who say that the ingradients composing Dr. Sage’s Catarrh Remedy are “burnt Alum, white Vitriol, Sugar of Lead, and Prussiate of Iron?’ ami that, my Golden Medical Discovery is “simply Sirup and tincture of Ginger.” ’ In refutation of all the various and’ridiculous bogus receipts for making my medicines that have ever been or may hereafter be published and circulated, I would say that I have,

in dealing with the people, ever been governed by the maxim that “honesty is the best policy,” and that “success makes success;” for it is becaurt; some sufferer has obtained relief and cure that that sufferer has sent another to me; and it is because thou»ands have been cured that they have recom-o mended me and my superior remedies to other thousands of sufferers. In this way lam constantly making livinff. advertisements for myself mid medicines. It is a common tiling to hear people say that plenty of advertising will make a success out of anything, whether it has any merit or not. Nothing could be farther from the truth. It is with this delusive idea actuating them that thdusands have rushed headlong into advertising, only to find themselves bankrupt in a little while. Not more than one in five hundred who engages in advertising medicines ever makes a iinancial success out of the undertaking, for the reason that a medicine to be juccessful must possess unusual and extraordinary merit. It is not enough that it should be a remedy of fair efficacy; it must possess superior and wonderful remedial properties, for if it does not those who use it with the most sanguine expectations will condemn it. They will expect much of it, and it must be equal to the test, or it will prove ruinous to the proprietor. For, although a great display of advertising will, many times, create a considerable immediate demand for the article advertised, yet if that article does not possess real merit the demand will be only temporary; the fraud will be detected, and the reaction will upset the proprietor and all his high expectations long before he is'able to recover the amount of money already expended. With this view of the subject I have felt warranted in contracting for hundreds of thousands of dollars’worth of advertising in the newspapers of this and other countries, feeling perfectly assured that the merits of my remedies were so great as to insure a financial success out of such a bold undertaking. And in this I have not been disappointed, for my sales have increased steadily year after year, until they will this year largely exceed’half a million dollars’worth of my medicines. This grand success, I am certain, could never have been attained had the medicines not possessed superior and wonderful merits. Tlie Toledo Blade, in an editorial article, has truly said, alluding to my business, that “great success is never achieved without merit. An article that holds the field year after year, and the sales of which increase regularly and rapidly, must have absolute merit.” The article continues: “Dr. It V. Pierce, of Buffalo, N. Y., occupies our entire eighth page to-day with his various articles. We admit it because we know the doctor and know of his articles. We know him to be a regularly-educated physician, whose diploma hangs on the wall of his office, and we know that he has assocated with him several of the most eminent practitioners in the country. We know that parties consult him by mail and in person from all the States in the Union every day, and that they are fairly and honestly dealt with. We know that his medicines are sold in enormous quantities in every State in the Union, and very largely in many foreign countries. “This grand result has been accomplished by two agencies—good, -reliable-articles—arti-cles which, once introduced, work easily their own way —and splendid business management. They have succeeded because they ought to have succeeded.” In conclusion, I cannot offer abetter refutation of the slanderous reports published concerning my medicines than to call attention to the testimonials on file in my office, which are open to the inspection of the public. They are from all parts of the world, and express the gratitude of thousands that have been afflicted with Chronic: Catarrh, Lingering Coughs, various Blood Diseases affecting the skin, flesh and bones, severe diseases peculiar to females, and many other forms of obstinate diseases, and have been cured by the use of my Family Medicines after suffering for years and being pronounced incurable by eminent physicians. 11. V. PIERCE, M. D., . Proprietor of Dr. Pierce's family Medicines. World’s Dispensary, Buffalo’, N. Y.

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