Rensselaer Union, Volume 1, Number 47, Rensselaer, Jasper County, 19 August 1869 — The Fall Trade and Advertising. [ARTICLE]

The Fall Trade and Advertising.

Harvest is over and farmers arc already moving the surplus of their immense crops to market. The promise of an active trade the coming fall is most encouraging, and business men have a right to, and may reasonably expect a very decided improvement in the trade. It is the enterprising, wide-awake man who casts about him for all the addvantages outside of his stock, for the sale of his goods and his wares, and long ago it was settled that the best agency to this end is ADVERTISING. The present is the proper time to commence advertising for the fall trade. Few merchants' desire to carry over summer goods to another season, and least of all, this year.— They are all anxious to dose out their summer stocks before the fall season is fairly inaugurated. To do this speedily and effectually, let them advertise judiciously and liberally. They will find upon trial that it will pay them, and pay them large profits. People look to the newspapers for direction in matters of trade fully as much as they look to them for news. The wise man in business will therefore avail himsplf of the advantages the newspaper advertisement affords. It is a false theory that it does not pay to advertise when trake is slack. The Advertiser's Gazette, the highest authority in the United States on advertising says, “it may be laid down as an indisputable fact, that if In good times it is necessary to advertise to secure business, in dull times it is all the more so. And why? Simply because the fact of advertising at all is proof conclusive that such a course will and docs bring busiiess: hence the more one patronizes th press the greater will be his revenues, and the more certain, his success.~Many men are dependent entirely upon advertising for success. Suppose they were to refuse to advertise at all? ‘Dull times’ would be the inevitable result, and no one would wonder at their failure.” —<Sou/A Bend Register. .