Rensselaer Standard, Volume 1, Number 11, Rensselaer, Jasper County, 30 August 1879 — HOW ADVERTISING WINS. [ARTICLE]

HOW ADVERTISING WINS.

The following from an exchange contains much truth and revaals the real secret of advertising. ‘ The average reader will readily recognize bis own experience : The first time a man looks at an advertisement he does not see it. The second time he does not notice it. The third time he is dimly concions of it. The fourth time, he faintly remember* having seen something of the kind before. The fifth time, he half reads it. The sixth time he turns up his nose at it. The seventh time he reads it all through and says “pshaw." ’’ The eight time he ejaculates, “Here’s that .confounded old thing again." The ninth time, he wonders “ifthere is any thing m it," The tenth time he things it might be somebody else's case. The elevntb time he thinks he will ask his neighbor if he ha* tried it, or knows any. thing about it. The twelth time he wonders how the advertiser can make it pay. ‘The thirteenth time he begins to think it must be a good thing. The fourteenth time, he happens to thin? it is just what he wanted. The. fifteenth time, he resolves to try it as soon as he can afford it. ' r The sixteenth time, he examines the address carefully, and makes a memorandum of it. The seventeenth time, be feels tantalised to think he can hardly afford it. The eighteenth time, he ie painfully re. rninded he muoh needs that particularly (excellent article. -/ The nineteenth time, he counts'hi* money to see how much he would have left if he [bought it; and The twentieth time he frantically rushes out in a lit of desperation, and buys it.