Rensselaer Standard, Volume 1, Number 8, Rensselaer, Jasper County, 9 August 1879 — Does Advertising Pay? [ARTICLE]

Does Advertising Pay?

It almost looks silly, to ask such a question, when such men as Barnum, Bonner. Stewart, As tor, Franklin, Vanderbilt and many others of our successful merchants, attribute their immense success and prosperity, to the free medium of advertising. A man who is afraid to advertise, as a general riling, is a close customer to deal with. He sees his neighbor merchant, doing an immense business, on the strength of letting people know, through advertisements, what inducements be ean offer them to come far and near, examine goods, compare prices and quality without fault or fear, and by so doing never fails to effect a sale of something, that he otherwise would have missed. His next door

neighbor, who says, u let tbe goods advertise themselves,” wonders why it is that he has po trade, as he aits idly by; while the next door neighbor, ooins the dimes in the busy mart of merchandise, pays his Mils and goes home happy, and sleeps on the con-; tented pillow of success. Whenever a business is too poor, then advertise and make it better; don’t wait for something to turn up by chance, but go and turn it up.