Rensselaer Republican, Volume 24, Number 12, Rensselaer, Jasper County, 19 November 1891 — What a Magazine Costs. [ARTICLE]

What a Magazine Costs.

A very good idea of the amount of money it costs to successfully conduct one of the magazines of today is aptly illustrated in some figures regarding the editorial cost of The Ladies’ Home Journal of this city, says the Philadelphia Public Ledger. The Journal is edited by Mr. Edward Bok. For shaping the thoughts of his 750,000 women readers each month Mr. Bok is paid SIO,OOO per year, and has an interest in the business besides which nets him fully twice his salary. He has a staff of sixteen salaried editors, which includes men and women like Rev. Dr. Talmage, Robert J. Burdette, Palmer Cox, Margaret Bottome, Isabel Mai* lon and Maria Parloa. The combined salaries of these editors exceed $20,000 a year. The Journal spends each month $2,000, or about $26,000 per year on miscellaneous matter not contributed by its regular editors, and the working force in the editorial department means at least $6,000 more in salaries, making over $60,000 a year, and this represents but a single department of the magazine; and I question whether any periodical is conducted on a more business- * : .-w —■*' - , • like and economical basis than is the Journal. No wonder that J. B. Lippincott, when asked by a friend why he did not keep a yacht, replied: “A man can only sustain one luxury—l publish a magazine!”

Huff will sell you a nickle alarm clock for SI.OO. Williams has now on hand over 50 different kinds of Rocking chairs. __ •‘•^Farmers, if you waul to buyatiblr of good flour, call on Dexter & Cox. Dexter <fe Cox are prepared to make special rates on flour, by the barrel. Buy pure teas and fresh roasted at C. C. Starr’s. We roast our own coffee as needed, consequently have no old, stale stock.