Rensselaer Republican, Volume 22, Number 39, Rensselaer, Jasper County, 29 May 1890 — What John Wanamaker Says. [ARTICLE]

What John Wanamaker Says.

“I never in my life,” says John Wanamaker of Philadelphia, “usod such a thing- as n poster, a dodge* ot a hand bill. My plau for fifteen years has been to buy so much space in a newspaper and fill it up with what I wanted. I would not give an advertisement in a newspaper of 400 circulation for 5,000 dodgers or posters. If I wanted to sell cheap jewelry or run a lottery scheme I might use posters, but I wouldn't insult a decent reading public with hand bills.”