Rensselaer Republican, Volume 21, Number 33, Rensselaer, Jasper County, 18 April 1889 — ENORMOUS FORTUNES. [ARTICLE]

ENORMOUS FORTUNES.

the enormous fortunes accumulated through the use of printer’s Ink, large sums of money are annually wasted in ineffectual and unremunerative advertising. f The merits of a really valuable commodity properly portrayed in the columns of an influential and widely read newspaper, will speedily become generally known and appreciated, while the returns reaped by the advertiser will be like those of the wise husbandman wtio “planted his seed in good ground, wherein it bbre fruit and brought forth, some an hundred fold, some sixty, some thirty?’ The wording bf an advertisement' is an all-important matter. Clearness, attractiveness, brevity and sincerity must characterize any announcement intended to catch the publiceye and appeal to public confidence. AniadVertisement inserted in a London journal a ffew days ago brought instant and multitudinous replies accompanied by an almost unlimited supply of bank notes, simply because it touched the chord of nature which makes all mankind akin. Its simple pathos and selfevident truthfulness appealed to every heart. The advertiser sought for a lost relative, and, giving his name, said: “I am ill and friendless. My last hal£ crown is expended in paying for this advertisement. Write me at” —(giving the address). As already stated, nearly every one who read the announcement hastened to relieve the necessities of the sufferer—a reai sufferer in this case, though many swindles are perpetrated in the divine parne of charity. Thus it is with a really meritorious commodity or pieparation; if its virtues be properly and truthfully set forth in the public press, its success is prompt and certain. On the other hand, the public is quick and unerring to detect deception and charlatanry; and, accordingly, no amount of “puffery” will force a vile nostrum into public esteem and patronage. Untold sums have been sunk in vain efforts to advertise into popularity so called medical preparations which did not possess the virtues or properties claimed for them. Valuable - medicines, however, like Warner’s Safe Cure and Warner’s Log Cabin Sarsaparilla, carry their own best commendation iu their power to cure the particular diseases for which they are a specific. r They require no labored panegyric to convince the people of their power efficacy, for they have been tried and found perfect. Nature’s remedies, by their own intrinsic merits have conferred a lasting boon upon mankind, and they have secured an enviable reputation and unlimited sale throughout the civilized world.