Rensselaer Republican, Volume 21, Number 17, Rensselaer, Jasper County, 27 December 1888 — What Advertising Does. [ARTICLE]

What Advertising Does.

The power of word® is illustrated by the followings related in the Mechanical News: A wealthy man who owns a country residence recently became dissatisfied with it and determined to have another. So he instructed a real estate agent famous for his descriptive powers to advertise it „ior private sale, but to conceal the location, telling purchasers to apply at his office. In a few days the gentleman happened- to see the advertisement, was pleased with the account of the place, showed "it to his wife and the two concluded it was just what they wanted and they would secure it at once. So he went to the office of the agent and told him that the place he had advertised was such a one as he desired, and he would purchase it. The agent burst, into a laugh and told him that was a description of his own housewhere he was then living. read he advertisement again, cogitated .over the “grassy slopes,” “beautiful vistas,” “smooth lawns,” &c-, and broke out “Is it possible? Well, make out my bill for advertising and expenses, for, by George! I wouldn’t sell the place now for three times what it cost me.” , The Western papers speak of a man taking his private car and skipping for a journey of two or three hundred miles, as though it were a matter of every-day occurrence. Sucn indeed is the fact Private cars in Chicago are almost as common as yachts in New York. Every man, from the attorney of a railroad down through the boundless ramifications of its management until the clerks are reached, control the movements of a private car to a greater or less degree. A Chicago railroad attorney will step into his own car and take a run down to Milwaukee in the most matter-of-fact manner in the world. It never occurs to him that he is doing an unusual thing, and yet to a New Yorker the performance seems based upon wealth in unrivalled magnitude.