Rensselaer Republican, Volume 20, Number 47, Rensselaer, Jasper County, 26 July 1888 — Page 8 Advertisements Column 4 [ADVERTISEMENT]

$1,500 in Cash Prizes 1 .*.7' The Chicago Daily News has reduced its price from two tdrlts to One Cent per copy. For a year past its sales have been over “ a-million-a-week,” and it believes it now sees the way to safely lead in placing an ideal American daily paper upon the basis of the lowest unit of American coinage—one cent. To successfully accomplish this end two things are essential t First—To make as good a newspaper as the best, if not a litUe better; second—to let every man, woman and child in the Northwest know it’s being done, and dbne at one cent a day. The Daily News believes that it is competent to lake care of the first named condition, and knows of no better Way of meetir.gtbe second than by general newspaper advertising. To do the latter most effectively it here solicits the co-operation of all why believe themselves competent to write an effective newspaper advertisement. To induce the best effort in its service in this matter The Daily News will reward the writers of the three best advertisements submitted, with three cash prizes, aggregating Fifteen Hundred Dollars, divided as follows: * First Cash Prize—Fo* best advertisement, - • Hsi,ooo.oo Second Cash Prize—For second best advertisement, - -e - - 300.00 Third Cash Prize—For thii-d best advertisement, ------ 200.00 Total, - - ----- $1,500.00 The advertisement may be a single announcement, or a series of announcements not exceeding six in number. The space required must not exceed that occupied by this advertisement—eight inches deep, six and one-quarter inches wide. For the general guidance of all who enter the competition, the following ten points are briefly stated as beiDg those which The DAH.Y News will require to be most prominently brought out. The advertisement must emphasize: I—That The Daily News is first, last and all the time, a nrmr-paper. ness, but it has a very positive conviction that it is entirely prscrlcaBecause that should be the first and controlling consideration in the ble, and altogether desirable, to legislate saloon-keepers into their production of an American Daily paper,—and it isn’t always so. It proper place, as being engaged in a traffic which here, as everywhere costs moftey, enterprise and hard work ill unstinted measure to else, in the civilized world, is only tolerated as, apparently, a r.ecesmake a genuine ACttu-paper. sary evil. [There must he no uncertain sound on this j>oint.\ «—That The Dailv News is a daily paper for busy people. Because this is B—That The Daily News is a happy paper.. Because it believes in the a country of busy people, and the North-west is the busiest part of practical wisdom of being good natured ; of, being generally satisfied it. Most people haven t the time or patience to read a “blanket- rather than everlastingly dissatisfied. The chronic fault-finder is a sheet,"— they absolutely haven tatty use for it. Newspaper reading, r.uisance, and The Daily News will have the least possible ofhim. afterall, is but an incident of life, not its chief business. Therefore The world is better than it used to !«, and is getting better every day The Daily News is a short-and-to-the-point-paper It’s a good place to live in—let's make the best of it. t-That The Daily News Is an independent, truth-telling newspaper. 7 _That The Daily News costs a great deal of money to make. Because Because the American people are intelligent enough to prefer honest, the re is sometimes no way of demonstrating the value of a thing, to impartial journalism to the misleading, truth-discoloring dishonesty 80me peop le, so conclusively as by showing, even in part, whit it of the regulation political "organ. ’ Everybody really wants to costs to make it. There are 302 people on the regular weekly pay-roll lenow the troth in political matters; the most violent partisan docsn t of The Daily News, and iheir salaries range from *5, 5 00 to 4000 want misinformation for a d»Uf diet. A*a as to editorial expression, per wcck( aggregating *300,000 a year. The white paper costs even the most unreasonab e partisan will rarely take lasting offence another $300,000 a year. The aggregate expenditures of Tim Daily at an adverse opinion, so long as he is confident of the hove sty of News for 18SS will vary but a trifle either way from <500,000. And purpose back of the opinion. It s not the mere fact of disagreement y et that makes trouble, it’s the suspicion of insincerity. [Make this , pointvery strong and clear. It’s because The Daily News has 8 That The Daily News now costs the reader only One Cent a Day.. ■won it's way to the confidence of its readers of every political faith Because-this is the most wonderful thing in modern journalism, and that it has a circulation ofover " a-million-a-wcck."] deserves telling o’er and o’er, [There is little danger of making 4 That The Daily News is a family paper. Because this is the age of io ° mu<: hcft...spoin..\ the newspaper,—a time when everybody reads it. and it-is all-impor- g—That The Daily Nbws is now literally everybody's paper. Because <f - tant that the newspaper should be made with direct reference to the heretofore metropolitan daily papers' have been too expensive, both needs of all the members of the family. Woman and her interests in price and in time required to l ead them to make it practicable for never occupied so large a share of the world’s thought as tp-day—a the farmer or tile mechanic to take them. Now this is changed. The fact not to be overlooked. The moral tone and influence of a daily farmer particularly should take a daily paper now that it costs but paper must also be constantly watched, for children read it. The iitlle more than the old-time weekly, and is condensed so that lie can Daily News is for the home, and therefore it follows also afford the time to read it. He’ll save its yearly cost ov,er and 5 That The 'Daily News is against the saloon. Because " the liquor K'T" a k ai j? ,J >’ knowing the market prices every day, instead of weekly interest" arrogantly assumes to dominate in American politics, and as ereto CIC - Thb Daily Nbws believes that it is not for the country's good that 10 —That Thb Daily News now inaugurates a newspaper revolution. Beany one interest should thus over-ride all others, much less one which cause such a combination c: values as it now offers the reader is stands as the representative of all that is most un-American among us. absolutely without parallel among American newspapers, and it is The Daily News is not the organ of prohibition. It is not sure that bound to make the dry-bones ratue. The result of this revolution is prohibition is the best thing. Good people who have made this sub- that every English reading person diving-within daily newspaper disject a life-long study do not agree as to the remedy. The Daily News tarroe of Chicago can now afford, both 23 to price and time, to have has no eutopian hope that it is possible to legislate men into good- his city daily. iC '• • ; ». Other points will suggest themselves to the regular reader of the paper itself, and may be introduced according to the judgment of. the advertisement writer. Outline illustrations and poetry maybe introduced ifdesired, but they are not necessarily essential to success in the competition. The prizes will be awarded to the three most successful advertisements, the publisher of The Daily News being the sole judge, whatever may be the absolute grade of their merit. All advertisements must be received before September, ist next, and the awards will be made at the earliest date practicable thereafter. Intending competitors must apply for the paper’s complete prospectus, and advertisements must be submitted under the conditions therein named in detail. VICTOR F. LAWSON, Publisher The Daily News, Chicago

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