Rensselaer Republican, Volume 20, Number 24, Rensselaer, Jasper County, 16 February 1888 — Page 7 Advertisements Column 2 [ADVERTISEMENT]

Advertising Patronage. Printers Circular. ThA wnrH patrnnagA Aama intn pvipting parlance very early in the history of the Rrt. Tbe printers, like the scholars and artists, were clients or dependents on great men whose only title to distinction was in the parchments that described their landed estate*; and so it came to pass that every man who inserts an advertisement in a newspaper forthwith becomes its patron.snpporter, and the opinion is quite general that he who advertises in a paper confers an obligation, and in some cases a gratuity on tbe publisher. Some advertisers feel that the publisher of a newspaper is under an obligation for their patronage, and, if ofiended, threaten to withdraw it. Newspaper men should omit no opporifunity that offers itself to teach their patrons that they confer greater obligations than they receive. No man advertises unless he expects to, receive more benefit than the worth of the money that be pays. The publisher is under no more obligation to his advertiser than tbe doctor is to his patient, or the lawyer to his client. The business transacted is for mutual benefit. Editors, publishers, and all connected with the profession should hold themselves on a higher plane than patronage implies. He Was Misinformed. Pitts'urg Chronicle. ‘•"Are you Well posted on nautical affairs?” asked the Snake Editor. “Yes; what do you want to know?” replied tbe Horse Editor. •'Which ill the riiizzenmast?” “Tbe one nearest the stein. - ’ “I thought it was the middle one.” "No; you were mizzenformed.” Edge of the Evening. The Epoch. , Old Gentleman (calling down the stairs!—Clara, didn’t t hear that young man go just now? Daughter—Yes, papa, you heard him go to the cellar for more coal.