Rensselaer Republican, Volume 13, Number 51, Rensselaer, Jasper County, 8 September 1881 — Advertising. [ARTICLE]

Advertising.

Cincinnati has a commercial club which meets at stated periods to discuss matters of interest to the business community. Among the papers read at the last meeting was one by Mr. A. E. Burkhardt, a prominent merchant, upon the subject of advertising. Among other things, he said: “In my own business career, advertising, advertising.largely and unceasingly, has been an important faotor. It was not my plan to advertise flamingiy for a brier period in the trade season and then stop. My business has been kept steadily before, the public to a considerable extent the year round. I believe it is better to occupy one eqnare every day for a year than to cover a page witn letters three inches long for a week and then discontinue altogether. In this respect I might also parody the old saying that “a little learning is a dangerous thing,” and remark the same thing of advertising. A little of it is certainly an expensive thing. Rightly managed, oonstant and wide advertising is the most economical method a merchant can adopt to win customers. Bat advertise constantly or do not spend a dollar. Now, as to general results achieved (and I am not going to give you any of my business secrets], I have east my mind's eye hurriedly over my experience in Cincinnati, and I am fully eonvlboeCthat in fifteen years, with the advertising I have donjj,! have poshed my business to a standing that would have taken

tisuog. y In truth, It Is doubtful if I could have at all attained thfe results I have without the aid of aJl tb f, fbra merchaht to make himself known are theleedfhgaeWspep^»^ H I were nevnqmper. A *or^cdnrolar to2tb^srh<jJtC^tSwly“wi^s reading, out a well worded advertisement, printed in * leading daily paper, which is bought tor the town news it fion tains, wilj maeh *f&y«r * hundred thousand persons, in away to commend It to their attenHen.’! j]!--