Rensselaer Journal, Volume 12, Number 30, Rensselaer, Jasper County, 1 January 1903 — THE CHATTANOOGA ADVERTISING. [ARTICLE]

THE CHATTANOOGA ADVERTISING.

The Chattanooga Medicine Company wttk laboratories and general offices at Chattanooga, Tennessee, and branch houses at St. Louis, Mo., and San Francisco, Cal., has become one of the largest proprietary medicine concerns in |he world. In the growth of *h«s great business two factors have been dominant: t The merit of Its products—Wine of Cardul and Thedford’s Black-Draught—turn been widely recognized and the original advertising methods adopted have excited great comment. The publicity for these medicines does not consist of the catch phrase and extravagant statement, too often employed In advertising today, but instead the plain story of experience with the medicines given in the plain language of the people themselves The following letter is a fair sample «f the thousands of Wine of Cardui testimonials published during the past twenty years: 3008 Eastern Avenue, Cincinnati, Ohio, May 20,1903, I consider Wine of Cardui a most excellent woman’s remedy. It is certainly a specific as a tonic and regulator. For eight years I suffered with female trouble. Ihad intense palm in the back and head, leaving me so weak that l was unable to stand at times. Medicine did not seem to help me, but after all remedies had failed me, Wine of Cardui proved my one great, true friend. What a relief I experienced! It eame only a few days after t started taking it, I used it faithfully for four months and gradually grew stronger and better. lam now regular to the day and for the past two years have enjoyed blessed good health. I certainly wish every sick ana suffering woman could know of your blesned medicine, bow much pain and suffering It would prevent, and what a difference it would make in thousands of homes where there is sickness and sorrow to-day, if they had Wine of Cardui It would bring relief and joy it*, stead. MARGARET GREENMYKE,