Rensselaer Journal, Volume 11, Number 32, Rensselaer, Jasper County, 16 January 1902 — A Hustling Firm. [ARTICLE]

A Hustling Firm.

The little department store of G. M. Wilcox & Son at Surrey is an example of what persistent, well planned advertising can accomplish. With one or two exoeptlons It does a larger business than any store In Rensselaer, notwithstanding that the territory it has to draw from Is limited and there are no other stores at that little country station. They are now inaugurating their 1902 advertising campaign and beginning January 20th they will for eleven days give speolai hourly sales, which will no doubt orowd their store during the whole eleven days. For example, on one day for one hour, between 9 and 10 a. m. they will sell 23 pounds of granulated sugar for a dollar, on another day they will sell oalioo for two cents per yard for one hoar; on another day for one hour they will give bargains on a number of articles, and bo on during the eleven days of the Bale. This plan has been worked suooessfnTly a number of places and has always proved profitable for both the merchants and those taking advantage of the sales.