Rensselaer Journal, Volume 10, Number 50, Rensselaer, Jasper County, 23 May 1901 — A FAMOUS OLD HOUSE. [ARTICLE]

A FAMOUS OLD HOUSE.

The house of Walter Baker A 001, whose manufactures of cocoa and chocolate have become familiar in the mouth as household words, was established one hundred and twenty-one years ago (1780) on the Neponset river in the old town of Dorchester, a suburb of Boston. From the little wooden mill, “by the rude bridge that arched the flood," where the enterprise was first started, there has grown up the largest industrial establishment of the kind in the world. It might be said that, while other manufacturers come and go, Walter Baker & Co., go on forever. t What is the secret of their great success? It is a very simple one. They have won and held the confidence of the great and constantly increasing body of consumers by always maintaining the highest standard in the quality of their cocoa and chocolate preparations, and selling them at the lowest price for which unadulterated articles of good quality can be put upon the market. They welcome honest competition; but they feel justified in denouncing in the strongest terms the fraudulent methods by which inferior preparations are palmed off on customers who ask for and suppose they are getting the genuine articles. The best grocers refuse to handle such goods, not alone for the reason that, in the long run, it doesn’t pay to do it, but their sense of fair dealing will not permit them to aid in the sale of, goods that defraud their customers and injure honest manufacturers. Every package of the goods made the Walter Baker Company bears the well-known trade mark “La Belle Chocolatiere,” and their place of manufacture “Dorchester, Mass.” Housekeepers are advised to examine thqlr purchases, and make sure that other goods have not been substituted. An attractive little book of “Choice Recipes” will be mailed free to any housekeeper who sends her name and address to Walter Baker & Co., Ltd.. 158 State Street, Boston, Mass.