Rensselaer Journal, Volume 10, Number 48, Rensselaer, Jasper County, 9 May 1901 — DOUGLAS FACTORY [ARTICLE]

DOUGLAS FACTORY

To Be Enlarged Before the First of July. Will Make 6.000 Fairs Daily. Advertising pays. W. L. Douglas is going to increase the capacity of his factory to 6,000 pairs of shoes per day. The addition will add 16,000 square feet of space for manufacturing purposes. At the same time a new 400 horse-power engine and an additional 150 horse-power boiler will be installed, which will afford adequate power for the present and another addition to the factory, which will no doubt be necessary later op. When the factory starts up the first of July it will be on an output of 500 dozen or 6,000 pairs of shoes per day, and the weekly pay roll, exclusive of office help, superintendent, foremen, etc., will be $22,000 per week. The Douglas salesmen on the road are selling 25 per cent more goods than last season. The increased sales is the direct result of good shoemaking and extensive advertising. The advertising expenditure of Mr. Douglas is now larger than at any period of his business, and this is to be still further increased. Beginning this week halfpage advertisements of the Douglas shoe will appear in all the principal newspapers of the large cities, as well as such papers as the Youth’s Companion.—Brockton, Mass., Times.