Rensselaer Democrat, Volume 1, Number 4, Rensselaer, Jasper County, 6 May 1898 — John R. McLean’s Great Newspaper. [ARTICLE]

John R. McLean’s Great Newspaper.

Without a single exception, there is beyond doubt no greater or more popular newspaper in the United States than the Cincinnati Enquirer; or a more successful publisher than its proprietor, McLean. The old-time prices for the Daily Enquirer have been maintained, and its circulation largely increased each year; hard times and cheaper journals failing to arrest its onward march and high appreciation of the public for its true worth and merit The Weekly Enquirer at beginning of the campaign year was offered at 50 cents a year, and its circulation increased by the addition of over aoo,ooo new subscribers; the most substantial and coveted testimonial a publisher could desire. When asked for the secret of such success, Mr. McLean frankly answers: The Enquirer has no opinions to force upon its patrons, it simply prints the facts and tells the truth that the reader may form his own opinions. By maintaining the price of the paper, more news and greater variety can be furnished, and every class of business interests catered to, which a cheaper journal cannot afford. The very liberal support given the Enquirer by the public at large, makes it incumbent upon the management to serve it faithfully with zeal and enterprise in minor matters as well as those of greater magnitude.