People's Pilot, Volume 6, Number 44, Rensselaer, Jasper County, 22 April 1897 — THE INDIANAPOLIS NEWS [ARTICLE]

THE INDIANAPOLIS NEWS

A Short History of Indiana's Great* est Newspaper. Whatever excels interests. The loftiest mountain, the longest river, the largest city. Yet keener interest attaches to the greatest achievements of men—in oratory, statesmanship or war. The sharpest contest these days is between newspapers, demanding the greatest diversity of gifts, of knowledge and sagacity. In other fields the decision is doubtful, but in journalism the popular verdict is pra tieally registered each day in the subset,itiou list—a sort of Australian Ballot System. This test shows The Indianapo is News to have more bona fide reader.■> than any other four Indiana Dailies combined. This makes good the above title head. The whole State may huh ' -.-. ride in another point scored by The News: it is conceded to nave nior. vi.Yiii.uion propprtioned to population than any other American Daily. Whether tin's signifies greater enterprise in The News’ or a more intelligent renting people, or both is a question. No phenomenon exists without its adequate cause. The News itself gives two nuin reasons as follows: (1) When The News begun, twentyeight yearn ugo, every other paper laid Its political alliance, slavishly espousing one party with Its principles and inflates against all others, looking to (hat party in turn for support and patronage; the highest ambit I a v as the organship of Its party in Sto'e, .11 strict, county or neighborhood. The New,? believed thu:t such relationship tint only biased the editorial mind, but in:<• msetou-dy, If not consciously, tinted md colored the news columns, leading in the nsugrtfylng of what tended to help, nil tninftnlss'r.g or suppressing what hurt the party. The News, therefore, swung lo.i;*e from oil entan glementfl and blazed a new way absolute Indeper. lt:i, ~ nor nuutrullty, which means the opposite; criticised men or measure g of either party; always took sides, with a choice even between evils; distinguished between the freedom and slavery of Independence; not hesitating to ally Itself with either party In turn to bring in reforms or break down abuses. While this course meant no political patronage and usually the anger of both parties at the s imo time, it found marvelous response In !he universal American Instinct of Independent thought. It compelled respect and opened the door for readeis iu the ranks of all parties. This men -t preponderance of circulation, which, In turn, means preponderance of advertising, ci) Tho News wus the first 2-cent paper In tho West, all others f. cents. Against universal prophecy that 11 could not llvo at such a price, It is now 25 per cent, larger, taking the six week day issues together, than any other Indiana dally, and sells at 10 cents a week delivered anywhere by carrier or mall, postpaid, against 15 cents a week, which Is charged for the next best Indiana dally. No other paper In the State, at whatever price now pretends to furnish equal quantity and scope of intelligence—n volume of telegraphic news and correspondeno* from all quarters of the globe; u harvest of State happenings; market quotation* for the farmer and business man, averaging from seventeen to twenty-four hours ahead of all morning papers; abstracts of Supreme Court decisions for tho legal profession; something for everybody—ln amount to stagger credulity. It is estimated that not less than 150,000 people read The News every day. It maintains for the people cheap rate “Wanted” columns for advertising, by which millions of property changes hands annually without the owners ever seeing each other. Almost all have something to sell, buy, trade, or rent: a horse, cow, wagon, farm, mill or store, etc., etc. Express it in as few words as possible, then count every word and send as many cents as there arc words to The News and see the result. Or if preferred write out what you want and they will phrase the advertisement for you and return with the price. Address THE INDIANAPOLIS NEWS, Indianapolis, Ind.-

No. 1 white seed oats for sale by M. I. Adams.