People's Pilot, Volume 6, Number 26, Rensselaer, Jasper County, 17 December 1896 — Confidence. [ARTICLE]

Confidence.

To enjoy the confidence of the public, honestly won, is a priceless boon. , The confidence repos ed in John Eager by the people of this community is without doubt the chief reason for his great success in the grocery trade. His name and fame as a square dealer is familiar in every household. To say that an article came* from Eiger’s is a guarantee of its purity and full weight. In his establishment a child gets the same quality of goods and the same correct, exact weights as the keenest, shrewdest buyer. He is a close, careful buyer and handles nothing in his line but the beet goods which are always bought for spot cash and sold quick at a close margin. His success in business and in winning the confidence of the people is no secret, on the contrary, it is an open book that can be read by every business man 'with profit. It is simply to invite the best trade through the best known channels, keep the best quality of goods, sell them at fair prices, give honest weight and measure, and the battle is won. It is easy. Any business man can reach Mr« Eiger’s plane in the estimation of the public by imitating his straight-forward, manly methods.