People's Pilot, Volume 3, Number 17, Rensselaer, Jasper County, 13 October 1893 — A Merchant's Opinion. [ARTICLE]

A Merchant's Opinion.

: GtW.et te, “Why da you advertise so freely in the WWpapers?” asked a business mafl, tecently, to a successful merchant, *T will tell you why. ” replied tbe merchant “We are in business here and We mean business. We ; want the people all over the country to know it, so that, when they come to town, they will give us a call. Xri th'i® way we frequently secure trade that would 1 not otherwise come to us. We do not propose to jwaft tor people to find us out. We prefer to let then! know who we are, where we are and what we are doing. The time to advertise, and to liberally, is when business is dull. Printer’s ink spread over your announcements in the Ccfithnkw of a newspaper of general circirtation, will do .more than anything else to ibring customers to your place of business. You may scatter cards,- dodgers, hand bills, etc., from Jerusalem to Jerico, and scarcely anybody reads them, but an advertisement isl a newspaper is read by everybody, be|cause it is a part and parcel of the’ fcwspaper.