Wolcott Beacon, Volume 11, Number 35, Wolcott, White County, 9 January 1964 — Page 2

THE WOLCOTT E12ACO? THURSDAY, JAN. 9, 1964 THE WOLCOTT BEACON E.tklUho4 lUr ISM IT'S AMAZING! Vakil. - - a.. . SrtSoMI SOUTH Tb TK2 VOLITION OF TSl5U INSTE&D OF TfcEOTfeD r Subscription $2.00 Per Year LACKKHBT PUNTING COMPANY t-. w. BlMkcrkr. PaMUaav Remington, Indiana iiiwmiHivr.

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PISPf.AV AOVFRTHrVO RATES OIVR OS REQtEST

Wolcott Christian Church Sunday School a! 9:30. Worship Service at 10:30. Rev. Joe Tempfer. Pastor

AMERICAN LEGION Poet No. 294 Stated neting 1st and 3rd Tuesday, 8.00 p. m.

American Legion Auxiliary Woloott 294 3rd Monday, 8:00 p. m.

MASONIC LODGE 2nd and 4th Mondays

Mi. Zion Baptist Church Rev. Don Loomer, pastor. Sunday School at 9:30. Worship oervice at 10:30. BYF meets at 6:15 p. m. Wo-hip Service 7 p. m.

Wolcotf Methodist Church Rev. II. D. Searcy, pastor. Worship Service 9:30. Sunday School 10:30. Wo'cott Bnptht Church Rev. Mnyd Walker, Pastor Sunday School at 10:00 Wnrshin Service at 11:00 Evenirtr Service 7:00.

Remintrton Bible Charch Sundnv School at 9:30. Worship Sen-ice at 10:30. Evangelistic service at 7:00

Meadow Lake Presbyterian Cecil Atkinson, Supply. Sunday School a 9:30. Worship Service at 10:30.

Explorer's Post meeting every Tuesday night.

Conservation Club Last Thursday of each month. Christian Apostolic Church Minister: Irvin Lehman, Elder .Vernon Schwab, Alfred Bahler Worship Service 10:00. Sunday School 12:30.

Palestine Christian Church Sunday School at 9:30 Church Service at 10:30.

' Robert Altman, Sn'pt. Silas Mullins, Pastor. Church Service 2nd and 1th Sunday.

Firemen meet 1st and 3rd Monday, 7:00 p. m.

EASTERN STAR 3rd Thursday

REBEKAIIS 2nd and 4th Thursday OUR LADY OF FATIMA

Court No. 1426 3rd Wed of each month Esther Provo Grand Regent

Adelaide Mathew, Fin. Hec'y

BISHOP BENNETT Court No. 2012 Stated Meetings 1st Monday of each month Donald LeBeau, R. S. Tom Byron, O. R.

Scout meeting Mon. Night.

PROGRESSIVE CLUB Meets 1st Monday.

Town Board meets 1st and 3rd Tuesday.

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INVITED TO I. U. I MEETI NO A T L( HI A XH IV HIT Prospective Indiana Huher-' sity students from White County and their parents have; been invited to attend a "Preview of I. C" Meeting at 7:00 p, m. on January l.'th in the Lincoln Junior high school auditorium, Logansport. i (luest siteaker will be Warn-1

er Chapman, associate dean of student affairs in the College of Arts and Sciences at 1. U. The program, jointly fHnsord by the Alumni Office and the Junior (Fi-eaniati) Division, will' also feature a culmfilm of the University and u question and answer session. Conducting the meeting will be Konrad W. Rinne, alumni field secretary, and Keith Ilertweek, assiHtont dean of the Junior (Fi-esman) Division. Robert B. Burnett, 1700 N, St., Logansport, is area chairman for the event.

ATTEND FUNERAL

OXFORD SUNDAY Several members of Wolcott Lodge No. 180 P. k A. M., including Worshipful Master, Boyd Murphy, went to Oxford Sunday where they conducted graveside services for a departed ''member, Roy A Dines. They also attended services in the chapel ot the Shipps Kanzelman Funeral Dome there, where Rev. David Richards

officiated. The deceased lived south of Wolcott for a number of years before moving to Pine Village, where he currently lived. For the past seven years he had been superintendent of the Warren County Home. lie was well liked by his neighbors and friends and held in high esteem by them. Interment was at Pine Village,

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and their daughters attended the funeral of the former's sister, Mrs. Jennie Wilson Brown, age 91, at Utlca, 111., on Monday.

NOTICE Any 4-II member still in need of livestock enrollment cards, contact Jerry Cook. The must be in the County Agents office before January l..

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Nw Product Succett: On Out of 60

Have you ever wondered how the iectningly endless flow of new products appearing on the market manage to stand up to the competition 7 The answer Is, they don't. Or not many, at any rate. To give you an illustration of new product mortality, consider '.these facts: ''.. A 1 1

About 6,00(1 new packaged Items are offered to supirmarkets each year. This Is better than 100 a werk. Of these, only ahout 200 are accepted for a place on the supermarket shelf, ttpfore a year is out, less than 100 survive. Of these original fl.OOO. a few may have bnen launched without TV or other costly promotional support. But not many. If the average amount spent on launching a new product were, to suggest a conservative figure, just $25,000, the aggregate loss for the 5,000 products that failed to make the grndu would be an appalling 1147,500,000. A "NHural" That Failed In many rases, certainly, a new product fails simply because the housewife doesn't want it or because the buying committpps that pass on new Items for supermarkets feel she doesn't. A rase in point Is aerosol toothpaste. To the hopeful producers, who had watched the spectacular climb of other products in aerosol packages, this seemed like a natural. Yet, when the product appeared on store shelves, consumers in droves passed it tip for the conventional paste or powder. Why did such a promising product fall so far short of expectations T Some people felt the price was

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too high. Others complained ahout the consistency of the product and the difficulty in controlling the amount disprnard. And others just didn't think that toothpaste "belonged" In aerosol cans. We at Lippincott & Margulles. as marketing consultants and industrial designers, feel this points up an Instance in which perhaps too much emphasis waa placed on technical innovation to the neglect of other essential element of marketing. In these days of complex and massive competition, technical Innovation is certainly a most Important selling tool. But it is only one of many element of the "marketing mix," and cannot b called on to fight the battle single-handedly.

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