Nappanee Advance-News, Volume 133, Number 9, Nappanee, Elkhart County, 3 March 2011 — Page 9

m NaililuaandCßO In the p— two year*, the newyaptr buihww lw heed mipteodenled fawncUl ehallcngrs The economk mtMuwn ind whtrtiiing ntmion luwt hM cmr industry hard. But make no mistake about this: newspaper media - print and digital - remains strong and will emerge from the current environment an even stronger multi-platform force. Here is the reality about newspaper* today: 1. Mytku No ear raada nsui|iapais aiif hi* a Realityi More than 104 million adult* read a print newapaper every day; more than 11S million on Sundays. That’s more people than watch the Super Bowl (94 million). American Idol (23 million) or that typically watch the late local news (46 million). X Myth* Yoang people i»e longer lasul newspapers. Reality: 61 percent of 18-24 year olds and 26-34 year olds read a newspaper in an average week and 65 percent of them reed a newspaper or visited a newapaper webaite in the past week. 3. Myth: Newspaper readership Is tanking. Reality: Average weekday newspaper readership declined a mere 1J percent between 2007 and 2008. and about 7 percent since its peak in 2002. Compare that to thr 10 percent decline seen in the prime time TV audience In 2007 alone. Meanwhile, newspapers' Web audience has grown nearly 75 percent since 2004. to 73 million unique visitors a month. 4» Myth - Many newspapers bis going »■! iiftnisinrsa Reality: Newspapers, as individual businesses, by and large remain profitable enterprises - with operating margins that Wall Street analysis estimate will generally average in the low to mid teens during 2009. While that may be down from historical highs, such margins would be . the envy of many other industries today. As consultant John Morton said In a recent American Journalism Review article. "Overall, the beleaguered newspaper Industry’s financial health has been weakened but remains healthy by most measures. In (his environment, that Is an achievement." 5. Myth: Newspaper advertising doesn’t work. Reality: Googles own research shows that 56 percent of consumers researched or purchased products they saw in a newspaper. Google also says that newspaper advertising reinforces online ads: 52 percent are more likely to buy products if they see it in the paper. 6. Myth: There are ao creative options la newspapers. Reality: Newspaper advertising options have exploded and now include shape and polybag ads. post- it notes, “we prints, 1 " shingle spadeas, scented ads, taste-it ads. glow-in-the-dark, belly hands and temporary tattoos, as well as event and database marketing, behavioral targeting, e-mall Masts. e~ newsletters and more. 7. Myth: If newspapers clone, you will still be able to get news from other HWiica*. Reality: Newspapers make a larger investment In journalism than any other medium. Moat of the information you read from "aggregators" and other media originated with newspapers. No amount of effort from local bloggers, non -profit news entities or TV news sources could match the depth and breadth of newspaper-producedcontent. °- This is not a portrait of a dying industry. It's illustrative of transformation. Newspapers are reinventing themselves to focus on serving distinct audiences with a variety of products, and delivering those audiences effectively to advertisers across media channels. For more on the power of newspaper media, visit wwwmewpafertmedia.com. John F. Sturm NAA President and GKO Nawopapar Association of America 4401 VMfcan o*o. SUM SOO. MnfHn. W «M* V) Me 1000

Community Classifieds DpaHerc a ■ A (Pitot News, Advance News, Bourbon News-Minor, Bremen Enquirer, Culver Citizen, Hie Leader, The Shopper, The Review) Briagiag bakers & seders togetter in ■anlull, Starke Cnurties 12 words for only $20.00 ($Mt p* rnm Mi MM MW a* «*. Cm* Ste Mt MM. C ftp k tin PM an 1 MM * Mir **id Me your ad using this form. One word per line. Punctuation is free. Your Name ] 2 — 3 4 Address A City State Zip g —g 7 g Home Phone# Amount Enclosed 0 |q t—lvisa MUlasterCard D Discover D Check or Money Order y Card Number# I Expiration Date pH Mali mis rorm along wnn paymeni n. RH " Community Classifieds EH PO Box 220 •Plymouth, IN 46563 I Circle Classification: Questions? Call 574-636-3101 or 1-800-933-0356 Auto • Truck - Boats - Articles for Sale ■ Music/Instruments PREPAYMENTS REQUIRH)

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in Nappanee. All utilities included in rent. (574) 354-0637 16071 MENOMINEE, 3BR, 2BA 2 Car Oarage, fenced back yard, S7OQ/mo. S7OO deposit, you pay utilities. Call Chari 574-274-6762 HAMLET: NICE 3BR house w/garage and large yard. $650/monthly plus $650/deposit. (574)936-7169 KNOX, NICE 1.5 story, 3BR/IBA, family-room, garage. No Pets, $695/mo. (219)322-9464 LM LAKE OF Woods, Bremen: 3BR, appliances, S7OO deposit, SIBO per week. (574)276-6966 NEW 2 BR homes with 2BA & 2 Car Garage. No steps. Call Karen at Property Management & Maintenance 574-936-4487 2BR, quiet neighborhood Plymouth. Stove/Refrigerator included, attached garage, no-pets. $575 plus deposit. 574-936-8600 faw&sigi 2-BEDROOM $29,000 9760 Canal Dr. 46975 4 lots outside of Delong Tippy Shores high and dry on a canal off the river 4* well, gas heat approx. 1100 sq.ft, ready to move Into w/small pole barn 574-842-2546 FOR SALE by owner, IBR house in Bremen. Call for details (574)784-2122 w -iji, I M | FREE 4 month old Pit Bull, male. For more information call (574)540-4002 ask for Julie or Melvin FREE PUPPIES) Call before 3pm (574)360-7525 FREE TO good home, Beagle/Hound mix (adult), playful, love children, needs space to play. (574)933-1024 GERMAN SHEPHERD puppy, loves children, very playful. (574)933-1024.

CLASSIFIEDS WORK, PUT THEM TO WORK FOR YOU!

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MISS!! NEW OUEEN-PLUSK. mattress-sat never used/still in original wrapper can deliver*, $125,574-834-2100. * r , PAIR OF green Lazy; Boy rediners, like new.! SIOO for pair.; (574)342-3819 CRAFTMADIC AD-" JUST ABLE Bed. Twin, $200.574-780-2976 l $75/pick-up load. Mostly Oak and« Cherry. Plymouth area.!! (574)332-0175 * FIREWOOD, SEASONED hardwood split, heaping full pickup delivered" stacked (574) 646-2207 NEW MOTOR 38";: John Deere riding-mower, $l5O. 10’ Tabie-Saw, Black & Decker Firestorm, $75. 574-952-5005

ssssss BUYING COIN Collections Silver I & Gold Hems (574)209-1001

WANTED TO buy 32 foot fiberglass ladder irf good condition. (574) 936-3044 t WE BUY junk autos. Cash paid on-the-spot. Title not required. (219)393-9630 (574)807-0506 a/c, cd, auto, 31mpg, newer tires brakes,' cv-axle, SI,OOO/060, 574-876-8972. 1995 CHEVROLET Astro Van. Needs work. Call weekdays before 3pm. S6OO. (574)780-9334 ? 2000 Cargo! trailer, 7 feet x 16 feet,? tandem axle, grey irf color, good condition* $3,900. (574)935-9684