Nappanee Advance-News, Volume 133, Number 41, Nappanee, Elkhart County, 14 October 2010 — Page 10

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Over 100 million adults read a newspaper each day. But they do more than just read. They are moved to take action by the advertising in it. So if you want response to your advertising, place it where it will be seen, where it will be used, where it will move readers to act on what they read.

92% took some action in the past three months: checking ads, clipping coupons, or checking entertainment listings.

NEWSPAPER ADVHffISWG. GET M ON THE ACTION. The Pilot News Group 214 N. Michigan St., Plymouth, IN (574) 936-3101 • (800) 955-0356 WkM CONCEPT AND DESIGN BY M4JBD ADVERTWNO PUBLICITY PROMOTIONS M I MH n*«TIV«.CON “*"•“• •' 1 |

80% report looking at advertising when reading the paper.

60% prefer to receive inserts in the newspaper.

82% used a preprinted insert In past 30 days.

41% say newspapers are the medium used most to check out ads - more than radio, TV, internet, magazines and catalogs combined.

70RMMNI people visited a newspaper website in past 30 days.