Nappanee Advance-News, Volume 133, Number 36, Nappanee, Elkhart County, 9 September 2010 — Page 6

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• Advance News • Thursday, September 9, 2010

.. ■ B M ' Mft;'|J : j ; ' ■ ■■ B kfl B I ?B I M 11 U V I U VI 1 BBaßaßßii MOST CONSUMBIS DOHT JUST HAD HE PAPER. HEY THIS ACTION MOTH IT.

Over 100 million adults read a newspaper each day. But they do more than just read. They are moved to take action by the advertising in it. So if you want response to your advertising, place it where it will be seen, where it will be used, where it will move readers to act on what they read.

92% took some action in the past three months: checking ads, clipping coupons, or checking entertainment listings.

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CONCEPT ANO DESIGN BY ALU CD ADVERTISING PUBLICITY PROMOTIONS ALLMD-OMUTIVK.COM Sourcac MORI RmmtcH; SartmougHnmwli. NMaanCMh*.

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80% report looking at advertising when reading the paper.

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82% used a preprinted insert in past 30 days.

The Pilot News Group 214 N. Michigan St, Plymouth, IN (574) 936-5101 • (800) 9334)356

60% prefer to receive inserts in the newspaper.

41% say newspapers are the medium used most to check out ads - more than radio, TV, internet, magazines and catalogs combined.

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IORNHon people visited a newspaper website in past 30 days.

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