Ligonier Banner., Volume 73, Number 33, Ligonier, Noble County, 17 August 1939 — Page 2

Page 2

ESTABLISHED 1867 : Published every Thursday and entered as secona class matter at the Postoffice at Ligonier, Indiana. BAYNE A. MORLEY, Editor and Publisher. . SUBSCRIPTION PRICE One Year - - . - . - $1.50 Six Months . . - - - ‘7sc $2.00 Per Year Outside Trading Area :

Well Financed Propaganda Will Not Win For Indiana G O P In 1940 When Republican leaders and orators tell their audiences that the party is sure to win in 1940, that victory is in the bag and that very soon they will be given the power to run the state, they are merely whistling in the dark. | g d For they know that they have no program and no policy which will appeal to the people. They suggest nothing but opposition to the party in power. They offer no remedy for any public problems, nor any program to satisfy the minds of thinking citizens.. : To the unemployed they say that, if given power, every worker will soon have his old job at increased wages. They have tried that before, when they deluded the WPA workrs by telling them that they would get higher wageés, and better jobs, only to turn their backs upon every proposal to retain the present level of wages for workers. They talk business, but forget that business needs more customers and that these customers can only come from increased purchasing power for labor, a thing which is against its talk about governmental economy. It is impossible to get more purchasing power for workers and lower taxes for business. These are diametrically opposed. They flounder as to candidates, first suggesting a Dewey, a Vandenberg, but turning away from any candidate who possesses a liberal ivewpoint or a progressive principle. Even the illfated Landon, who is still probably the best candidate with the least of hate in his heart for New Deal principles and the New Deal program, is pushed aside. To every Republican argument, there is the unanswerable question of “How”? True, they have the majority of newspapers. They have the huge funds at their command which comes from privileged interests. They have the dollars by which they hope to coax back public support with every device of propaganda. ' But the Democrats have the voters. They have the program. They have the candidates. The Republican party is a painted ship upon a painted sea, getting nowhere and going no place.

The Poison Squad At Work As 1940 | Election Nears Privileged business is making its last stand against the forces of a square deal and a New Deal. They think they have the answer, they believe that the ownership of 85 percent of the metropolitan press, all the popular magazines and many of the periodicals will turn the trick. They have recognized the power of the press in the past, and have taken it over as far as possible. So now the poison squad has been turned loose and will become more and more violent as 1940 approaches. They have advanced one step farther this time when they secured control of the press associations. Two weeks ago the President had occasion to denounce one of these services for its attempt to foment a quarrel between the President and Secretary of State Hull at a critical period in international negotiations. It was the kind of news that brought joy to Hitler and Mussolini, but sharp rebuke from the President who called it manufactured news, wholly withouf basis in fact. So now they are prepared not only to poison the wells of public information, but to poison them at their very source, for the group of papers which have faith in the New Deal must rely upon these press associations for their news. Long ago, the poisoning of wells was denounced by cwvilized nations as barbaric. But there is no defense against the poisoning of public opinion. Only a cultivated sense of smell can protect the people from these barbaric methods, more dangerous to the public in these changing days than the spreading of poisoned foods or drugs. Nor is there any defense against the attacks made by the national magazines when they print stories by unnamed Communists, who assert that President Roosevelt is a fellow traveler, whose policies have been dictated by Moscow, and suggest the unbelievable tale that the legislation passd by the Congress came from the same souree. The absurdity of this statement must be more than apparent when it is remembered that the legislation to save business, to relieve the unemployed, to keep the public schools going and provide for youth, were all accepted by Republicans and Democrats alike as necessary to save this country from the wreckage caused by the control of government through the long years of Republican rule. Unfortunately, these stories will be repeated again and again as the purveyors of hate and #prejudice prepare to sell the nation out to Fascists in order to gain office. “Labor, by the millions voted for Roosevelt, Stalin willed it so. And now he is willing it again in 1940” is the libel on America and the American voter, particularly the laboring citizen. Absurd on its face, of course. It is libel, not of President Roosevelt, but of every citizen who voted for human decency and comfort. In war such action would be called treason. In’ peace, it is merely a part of the Repul‘)lican program for 1940.

Ever-Normal Granary Plan Pays Dividends To The Farmers : When the farmer goes into market this fall with his bumper corn crop, every cent he gets for corn over and above 15 cents a bushel, he can chalk down as a benefit he has received from the New Deal. , When, next year or a year after, the men in cities buy pork or corn bread, every cent thefir save under the abnormal high prices caused by drought or crop:failure, they can attribute to the same government protection for the saving of the farmer’s market. There is no mistake about this year’s crop. Aside from a great national disaster, the yield will be much more than has been produced for years. There was about the. same condition last year, but the government . provided. for storing the surplus supply, permitting the. farmer to uz%:in his crop until more favorable market- conditions. Now the government again offers the farmer the same terms given him a year ago. All that the farmer risks Pv e S he been compelled to that crop this year in additior to his -overproduction, the market' would have been swamped, and again the nation would have witnessed what

THE LIGONIER BANNER, LIGONIER, INDIANA, THURSDAY, AUGUST 17, 1939

occured in the Hoover administration, when corn sold for Iftegd cents a bushel and was used for fuel rather than for food. : That is the Ever-Normal Granary philosophy of the New Deal, approved by Congress and establish by the administration. , There is nothing new about the plan. It is as old as the Pharoahs except that the Republican administration did not dare to interfere with the prosperity of those who make fortunes by gambling in the board of trade upon human necessities. : , The farmer no longer fears bumper crops. He welcomes them as against the day when there will be no such crops. He is no longer frightened by a surplus for human needs. Perhaps the farmer will show his appreciation of these policies when once again he is lured by the siren songs of a Republican orator who tells him that he has been ruined by the New Deal. Actually, he knows better.

Idle Money Like Idle Men Should Be v Put To Work ; The fight in the Senate to defeat the suggestion of Fresident Roosevelt that three billions of dollars be guaranteed by the government for the purpose of financing new buildings, new railroad equipment and helping small business, is the old battle between circulating dollars and hoarded dollars. The banks are filled with money, but it fails to circulate. These are idle dollars. They are on a sit-down strike. As long as they remain in banks they will put no men to work, create no new homes, build no more equipment for railroads. There are men who wish to have these things but are unable to get them. There are idle men who desire te work, but are denied the opportunity. Just as the only useful man is a working man, so the only useful dollars are circulating dollars. They go together. One breeds the other. Yet the suggestion that the banks be assured that they will receive back 800 millions for new houses is fought by the so-called conservatives. If it is conservative to deny men work, then antilending Senators are conservative. If it is conservative to tell the country that it has all the houses and buildings needed, they are conservative. But in reality they are radicals, for they are denying the very laws of economic progress. What conservatives are probably afraid of is that this new program of the New Deal will be successful and that it will produce such prosperity as the nation has not seen for years. Tracing the history of the national debt back to the days of Harding, it is disclosed that when the total amounted to 24 billions—all spent for death and destruction—prosperity came only by the great increase in private debts. When the national debt was reduced under a plan outlined by President Wilson, the public debt was reduced but private debts increased. While public debt decreased, private debt jumped to a total of 161 billions of dollars, spent in a way that brought about the deluge, mostly in loans for foreign bonds, and to foreign purchasers of goods, of which very little has been recovered. While the public debt today is approximately 40 billions, private debts have shrunk to 50 billions. ~Out of these 40 billions, the government itself will recover nearly a fourth, or ten billions. This is thé money spent for such projects as the Tennessee Valley, the Boulder Dam, the increase in public roads, the building of new schools, all the work done under the PWA:. The government loaned this money. They were busy dollars, but they also breed more labor and more purchasing power. . : The circulating dollar is the only dollar that is useful to the common citizen. It means little to him that the banks are filled. The government has found a way to put courage into its circulating medium. It has found a way to take the dollars off the sit-down strike which has paralyzed and blocked prosperity. '

‘ T U I, (S, 0, TPy O 1 : This Week’s : o D ; e { ! Best Stories ) | - j and Witticisms e e e e ey “Dear, dear!” he remarked, !“there canna be worse players than myself!” ~ “Weel, weel. maybe there are ‘worse players,” commented the caddie consolingly, ‘‘but they dinna play.” Rastus’ lawyer was informing him on the legal status of his matrimonial relationship and his chances for g. divorce. ¢‘Mistah Brown, I have discovered I kin get you a divorce on account of her father. He had no licenge to carry a gun.” He gets about as much satisfaction out of her kisses as out of scratching a place that doesn’t iteh. Wives who always kiss their husbands as soon as they come home may pretend it is atfection—but it is more likely suspicion. Susan’s mother wrote that she hoped she was careful not to let her young man come to her apartment when her sister wasn’t there; Sue wrote back that she needn’t ‘'worry. They always went to his apartment when Mary wasn't at home, A girl may wear a golf outfit when she can’t play golf, and a ‘bathing suit when she can’t swim, but when she puts on a wedding gown, she means business. Said an excited citizen to a candidate: “I wouldn’t vote for you if you were the Angel Gabriel.”. To which thé politician . replied: “If I were the Angel Gabriel, you.wouldn’t even be in.my precinct.” ; * “Mr. McPherson in?” i “Gorn to lunch, sir. The guv'‘nor always goes to lunch early. He doesn’t have to eat s 0 much as" he would later on. ‘ oot ESaeesaamEn ; Jack—There is a lot of favorftism in our family.” 1 [j _Uncle—*“Why, Jack, what on earthido you mesn?” = _ Jack: *ngwvm o 12 I bite ‘my fmgernatls snd when'

Seaman—*“Does his girl have her own way?” ~ ~ Fireman—*“Does she? Why, she writes her diary a week ahead.” . Old Lady—“ How often do big ships llke this sink?” "~ Saflor—*“l think that once would be enough.” . Seaman Sam—*‘Say, Bill, if you had five bucks in your pocket, what would you think?” ~ Bill—“ I'd think I had on somebody else's pants.” “What is the difference between valor and discretion?” “Well, to travel on an oecean liner without tipping would be valor; to come back on a different ship would be discretion.” “Is your married life a happy one?” “Yes, 1 married the woman of ’my dreams. She is as beautiful to me as the day I met her. Her ;hande are always white and soft. Her hair is never untidy, ang her dresses are always the latest.” ~ “So you don’t regret it?” L ‘“No, but I'm getting pretty l:;tired of eating in restaurants.” The dedication of P. G. Wodehouse’s book to his wife and daughter goes like -this: “Without whose unfailing help and advice this book could have been written in half the time,” The young solicitor was sent out of town to interview an important client. Later the head of his firm received the~ following telegram: “Have forgotten namg of client. Please wire'at once.” This was' the reply: “Client’s name: Whitehead. Your name Burkey.”

Bishop Noll To Attend | San: Francisco Convention T e BUST ‘Most Rev: John F. Noll, bishop of . Fort Wayne district of the Catholic church, will’ attend the 19th annual convention of the ‘National Council of Catholic Women ‘at' SBan Francisco, Colif., Sept. 9-14. Bishop Noll is chair‘man of the bishops' committee on indecent' literature-and will make a report of the campaign being carrfed on’in the various dioceses in the: United States. Bishop Noll has served the Ligonier church often and conducted the- dedication ot thei New St. Patrick’s church

ROOSTER’'S L. b, K

; By WALTER A. SHEAD Republican membership in the recent General Assembly passed ;up a golden opportunity to build }up an offensive for 1940 by their failure to present au nited front on the repeal of the tire truck tax law. b ’¢& = . + It will be remembered that Governor M. Clifford Townsend recommended repeal of the law and the state administration had made no effort to collect taxes under the provisions of the law in 1938. S . * $ Had the Republicans in . House and Senate been united there is no question that the { law would have been repealed. Since the session adjourned, however, the Republican lead- , ership in Indiana has sought to place the responsibility for the truck tire tax law on the shoulders of the administration of Governor Townsend. _ . % *

As a matter of fact and record the Townsend administration had nothing to do with the law except to work for its repeal. The present tire truck tax law was the outcome of a report and recommendation of the Highway Survey Commission appointed by authority of a joint resolution of the Seventy-ninth General Assembly. : - The survey commission was evenly divided politically. There were twelve members, six Democrats and six Republicans. . * » = : Republican members of the gommission included State Senator Will Brown, of Hebron, now deceased; Representatives William C. Babcock, Jr., of Rensselaer, and John H. Schermerhorn, of Wawaka. Other Republican members included Hon. Hinkle C. Hays, of Sullivan, Todd Stoops, of Indianapolis, direttor of the Hoosier Motor Club, and John W. Wheeler, Crown Point, then member of the State Highway «Commission. ¢ . * In its published report to the General Assembly the survey commission said: ‘‘The commission recommends that motor vehicles such as trucks, tractors, trailers and semi-trailers, and buses be required to pay a weight tax based upon the tire equipment, and further recommends that there should be no exemeptions from the payment thereof to the ‘motor vehicle highway fund.”

At another place in the publisbgi report -the commission sets out fifteen recommendations among which are: ‘“That there shall be no diversion of any of the gasoline tax, fuel oil tax, weight tax and license fees from highway purposes,” and *“That the weight tax shall be paid on the basis of tire equipment.’”

The survey commission, of which Earl Crawford, of Milton, was named chairman, held a series of seventeen public meetings throughout the state and in making up its report followed generally, the standards set up by the United States Bureau of Public Roads, supplementing them with further additional material.

The survey, with reference to trucks, showed that at ninety stations where trucks were weighed upon portable scales, 62.49, were engaged in intrastate business; Trucks from out-state and unloaded in Indiana, 12.29, ; Trucks loaded in Indiana destined for another state, 11.4%; and strictly in-ter-state traffic passing through Indiana, 149, of all truck traffic.

Democratic members of the commission besides Mr. Crawford includes Senator Walter Chambers of New Castle, and Frederick F. BEichhorn of Gary; Representatives Henry A. Emig, Evansville; Alfred H. Randall of Fort Wayne, and Louis Reichmann of Terre Haute.

80 here we have a non-partisan commission of six Democrats and six Republicans recommending the adoption of a law which the Republicans now seek to lay at the door of the present administration although Governor Townsend recommended its repeal and the substitution of other tax revepues to take its placse.

Republicans refused to go along and so the statute remains on the books. Certainly commercial trucks should not uwse the state highways without the payment or a fee, Truck owners themselves are in agreement upon that point.

This writer believes it needs no dafense. If<it does, then Republi&nsy responsible for

Winona Music School " Begins On August 14

The Rodeheaver School of Sacred Music, is in session for two weeks of inspiration and education at Winona Lake August 14 to 26. © Better music for the church, Sunday School and community is the aim of this conference. The different courses are built around the needs of the students in this short term of intensive training. The faculty includes Homer Rodeheaver, internationally famous song leader, who is the founder and guiding spirit of the school. Under his capable supervision the school has developed into an institution of national reputation. He personally directs the General Platform Hour. Dr. J. N. Rodeheaver is Dean and student advisor. Rollin Pease, head of Voice Department, University of Arizona, will have a Master Voice Class, and Choir Program; Mrs. Ruth Thoas, Voice and Platform; Katherine Carmichael, Organist-Director of the Third Baptist Church, St. Louis, Mo., Piano, Choir and Program Building; Clyde Wolford, tenor, voice; Mrs. J. N. Rodeheaver, Methods in Story Telling; B. D. Ackley, well known song writer; and a new feature this year will be the Junior Choir School in charge of Griffith Jones, Director of the Lakeside Chautauqua. The school is cooperating with the Bible conference. On the evening of August 19, a grand sacred concert will be presented.

Albion Credit Association Passes Million Loan Mark

Honor of being the first production credit association in Indiana to have outstanding more than $1,000,000 loaned to farmers for production purposes goes to the Albion Production: Credit Association, according to Lewis Price, president. " The Albion association, a nonprofit, cooperative credit agency, has loans amounting to more than $1,081,000 made to 1888 ‘members residing in Noble, Elkhart, LaGrange, Allen, Kosciusko Steuben, DeKalb and Whitley counties. : The local association shares this honor with other associations in Ohio, Indiana, Kentucky, and Tennessee, the four states of the Louisville farm credit district, who have just passed the $lOO,000,000 mark in loans obtained since the production credit system was established five years ago.

Made to responsible farmers with a sound basis for credit, the loans come from funds obtained from private investors and not from federal sources. Farmers may borrow from the association to purchase feed and livestock, to produce and market crops, to modernize the farm home and make improvements, to buy farm supplies, and to refinance debts. Directors. of the local association are Lewis Pirce, Carlos C. Palmer, Morris Hanson, Calvin Koontz and Henry J. Kolmerton. Mrs. Hannah Beverforden Attending Butler University Mrs. Hannah Beverforden of Ligonier is taking work in the annual Butler University postsummer session which will meet until August 26, it was announced today by Mrs. Ruth Deming, acting registrar\and .examiner.

- \Dr. and Mrs. R. H. Miller and family of Fort Wayne were dinner guests Sunday of Mr. and Mrs. Guy Calbeck and family.

Our NEeicußors' ViEws

Mobilization in 1914 And In 1939 ‘ i The general mobilization that is taking place in Europe today is another evidence of how the world has changed since 1914. In those primitive days, general mobilization was everywhere considered the next thing to war itself. It was only after the Russians mobilized that war became inevitable. ‘Germany then insisted that it must mobilize to protect itself, and the other followed. Everybody conceded that once the great armies had actually been set in motion it was too late to avert war.

Today, or sometime before the end of the month, Europe will have eight million men standing to arms. They call it maneuvers, but it is nothing less than general mobilization.

Yet war is by no means certain. It may happen, and there are private tips circulating to the effect that the end of August will also see the beginning of the end of civilization, that is, war. But it is by no means certain. We are in the midst of a period of whereby nations try to wear down “white war'’, a new technique the nerves of one another by constant and continuing threat of ‘war. The stactics are especially effective in these days when war, ;the very day it begins, will show its ugly face at every man’s front door. Ly : Nobody wants war—that is the German people don't want it,

What You Folks Talked About

Mrs. Eugene Ince, Mrs. Clarence Ball, Miss Helen Green, Mrs. S. J. Williams and Mrs. George Brown attended a luncheon given at the Auburn Country Club by Mrs. Wililam Schaab. Mr. and Mrs. Charles Simmons were in Washington, D. C., stopping at the Grace Dodge hotel. Attorney Kent Jackson was married in Chicago to Miss Loyola Wedel of that city and they left on a honeymoon trip to Niagara Falls, Buffalo and Quebec. Mrs. Wesley Bourie, Judge and Mrs. J. B. Schutt and son, James, of Ligonier and Mrs. Floyd Cooper of Cleveland, 0., were guests of Mr. and Mrs. Ed Bourie at their Diamond Lake cottage. Miss Opal Weks spent the week with her mother at Warsaw. Mr. and Mrs. J. H. Golden were home from Montana where they had spent several weeks. ‘Mr. and Mrs. Isaac Rose were home from a New England and Canadian trip. - : Mr. and Mrs. Bert Inks and Mr. and Mrs. Curt Hire were home from a California trip. Mrs. Donald Netz, daughter of Dr. Fred Clapp of South Bend, was very ill in a hospital in that city, suffering from erysipelas. Mr. and Mrs. Eli Schloss of Indianapolis were visiting in the Ferd Ackerman home. Herman Sack and Garth Chrisman were {in <Chicago buying goods for the Sack clothing store. "Mr. and Mrs. E. G. Thompson were in Dayton, 0., to visit their son and wife Mr. and Mrs. Wilbur Thompson.

Thomas Says Relief : Problem Is Critical ‘“The time hag arrived when Indiana taxpayers must make a decision upon the future policy of the relief problem .in Indiana through W. P. A., Public Welfare and direct relief,” points out Anson S. Thomas, of the Tax and Legislative Department of the Indiana Farm Bureau, Inc.

‘“‘Some cities and towns have been pursuing the policy of issuing bonds to take care of the major part of relief costs. If this is continued, the unit of government that follows this plan will ultimately reach its legal bonding limit,”” fears Mr. Thomas. ‘‘Then there is only one course to pursue, and that is pay 100 per cent current relief costs plus interest on all bonded indebtedness in addition to paying off whatever bonds mature during that year,”” he said. ‘‘The issuing of bonds for relief is not making an investment in anything tangible.” “I think everydne will acknowledge that we will have a relief problem in the future not far different from what we have at the present time,” he continues. “If this be true, it doesn’t look as if there was any time in the future when it would be any easier to pay relief bills than when these bills are incurred. “It is the policy of the Indiana Farm Bureau to advocate paying relief bills as soon as incurred and not permit any bonds to be issued for relief purposes. By paying relief bills as incurred, the taxpaying public will be conscious of the amount of money being expended for relief purposes. Under the bond issuing plan the public doesn’t realize what is going into relief channels, but

the French people don’t want it, the British, Polish, litalian and Russian peoples don’t want it. But the aim of the leaders appafently is to make the threat 8o ever-present, so menacingly close, as to wear down the nerves and endurance of the opposing side so that it will at last yield without a fight. :

It worked a year ago. Today it is by no means ‘certain. The Poles have shown mno sign of nerves as yet. Their nerves, too, are less shaken. Europe is far less impressed by the mobilizing of 2,600,000 Germans today than it was when a thin trickle of troops passed over to occupy the Rhineland a tew years ago. More and more clearly the game is revealed as a naked show. of power for the most grossly material ends. Nobody even talks .of ‘“‘right” and ‘“wrong” in BEurope any more. It is simpdy, “l am strongest! You must yield!” ‘*No, I-am strongest! I will ‘\not yield an inch!” Should all this reckless and child-like playing with fire result in a spreading conflagration this autumn, the United States will have need of every bit of coolness and sanity it can muster. It is not too early to begin now to ask, “Must we take a hang in a game whose rules we did not make, whose cards we did not deal, and in which we cannot possibly win?”—Kendallville NewsSun, : e E A bl i aind il ..

A double wedding ceremony was performed in the United Brethren church, Albion, when Miss Jessie Harrig of Orland, Ind., became the bride of ' Curtis Hutchinson of Ligonier and Miss Bernice Eldridge of Kendallville was married to Vernon Dttiman of Topeka. Pauline Kegg was home from Detroit for a visit with her father, John Kegg. Mrs. O. H. Warren and son arrived in Ligonier after a trip through Maine to visit Miss Ina Warren before returning to Indianapolis. ~ Mr. and Mrs. Audley Green and little son, Ralph, were on a trip east, visiting in Toledo, Buffalo, Niagara Falls and Detroit. Mr. and Mrs. A. F. Esunelman of Wolcottville and granddaughter of Boise, Idaho, visited their daughter, Mrs. Glade Rupert. George Gaby and his brother, Charles Gaby, fished at Waldron lake. The postmaster landed .a four and one-half pound pike. Mrs. Fred Green and daughter Magdaline, were both in a South Bend hospital for surgical treatment. Miss Blanche Harsh was among a number. from Ligonier who attended the Galli Cureci concert at Winona. Mrs. Harry Drain of South Beng was the guest o! Mr. and Mrs. Edwin Smith. Mrs. O. O. Shrock and childien Rose and Walter, were in Elkhart to visit the Tallerdays. Mrs. Eq Caldwell and daughter, Harriett, were in Bryan, O.

will be informed in 10 or 20 years, when these bonds are due, that only part of the relief cost was paid when those expenditures were made, “The Indiana Farm Bureau believes the only safe, sane, businesslike way to handle this problem is by keeping the taxpaying public well informed as to how high relief costs are, thereby creating within the taxpayer an interest to keep relief work on a sane, workable basis.”

Revised State Park : ' Booklet Is Issued A revised edition of the illustrated Indiana State Park book[let, describing -each of the parks and memorials operated by the Department of Conservation, is now being distributed. The new booklet pictures many of the developments which have "taken place in the parks during the past year—new shelter houses, expanded picnic and camping areas, the new lake and Inn at Spring Mill—adding to the facilities provided for public enjoyment of these areas. | Copies of the booklet can be obtained by addressing: Division of State Parks, 405 State Library Bldg., Indianapolis. Mrs. John Kettlebar ‘ Entertains JJBC Club

The JIBC club was entertained last Thursday afternoon by Mrs. John Kettlebar. The afternoon was spent playing Bunco. Prizes going to Mrs. John Adair and Mrs. John Price. The next meeting will be held Aug. 24th at the home of Mrs. Monroe MeDonald.

Who Ran With Landon? Some three years ago this fall we were in the midst of a presidential election. On all sides ‘'were seen the faces of the candidates for president and vice-presi-dent. In store windows, on billboards, along th highways and byways, in newspapers and in magazines their faces appeared while their utterances were blared over the radio and the press was filled with their ideas on how the counY»try should be run. One would think that these names and faces would be impressed forever on our minds. Yet in the few months that have elapsed a good many of these impressions have been lost. If you don’t believe it, think back and write down who was Mr. Landon’s running mate, what is his title and in what business is he engaged. < ;

The point of the foregoing is that even the best kind of an advertising campaign does not leave an indelible impression on our minds. The candidates quit ad;vertisln‘E after the election and 'were promptly forgotten. The same is true of a business that 'ceases to advertise. The little merchant at a crossroads hamlet needs to advertise just as much as does his big bro-k ther, the big city store. True, their methods must necessarily differ but the need for constantly telling customers about goods and services stfll remains. Some one has sald “if a business isn't worth advertising, advertise it for sale.” —Holt (Mich.) Recorder,