Ligonier Banner., Volume 63, Number 9B, Ligonier, Noble County, 28 March 1929 — Page 2

AGTIVITIES STARTED BV SERVETTE PEOPLE

Contiuned {fom IHrst Page

e 45 consiiitine CooUICBE O Lo I;‘Tvctm.- Lefrigeration lEs Manusae {urers and introduced the ;s!‘rﬁicx' :?"".; struction tor theip Kefriddrator Bokes and for El‘;u!l}.","f»;;ﬁi"--- with the Bleiing cal Engincering Stall of the Kord Mo for Company.. He bhedars they repuis-x‘-‘.;”"‘-)i. genius in §;£E< plotession: T,}“: Corporation t'-:«‘_l that fts futare suc cess will be even. creatér fo havin such 2 ¢:mnhi:mr_viun,m’ hizh elass Gl cineering intellect “on_ its staft. : : Mr. Brooke, of Brooke, - Swmith ‘& French, Incorpbirated, president of one of the laigest advertising agencies in the [nited States, dnd priov -io ihe time of refaining this agenty uas the Corporation’s advertisine conncil, dlivers an excellent criticism on what his organization think of Roryerte: W ave very: elad oty give j\c‘:-':; ouy opinion concerning the soies possibili ties of the “Servettn” : After fitteen 5(‘;1.".-‘l‘. cXacrence in the mwerchandising of household oappliances .we know just how edsy itoas 1o becote avxx'(u\'.-'j\‘-.;!'), worked up over H]i*'.\'ulw\' characterictics o a iew and novel prodict, and dithough we weré ‘quite onthusiastic ahout | the “Servetie when it was fivst demon strated 1o us, we !_&lli'lit‘:f\'t‘_;j\ took a negative p«':,\‘ili'-r)' for a good uiany months in order 1o bring out all the angles which might aflect s fulure from i merchamdising siaidpoing. Judging trom i analysisiof its potential. market, the sfnture of the Ser velte seetied so promising .om the fade of it ihat we dried very hard 1o a ‘101’1;; thae 1o tind the “Aiole in” the doughnut.” but at thie préseni time we. are: quil(‘ firmly vn‘m‘iym"ml, ;i~3~ suming that the merchandising plans are properly haudied thut real sales volume can he buili: on achighle pro titable vasin . : Our situds® o ihe ;'nl"_njm.'\(‘ﬁinn leads up to the counviction thit there is a volume market - for tServetie” among the many Lnnmdreds of thou sands of rooming houses and effi ciency apartmonts Hii'm!.ﬂh:a’.jz the countey. It appedrs 16 us that “Servettel® will he soid as a convenience to -individuals as - a money-making, proposition to CWHers of r'mnnix_xg houses and hatels: ol u pirticular class. In addition to these two fields the wired summer cottages now numbering considerably in excess of .'_’:'.n.00 must not be overlooked. - Outside u!? the far-reaching’ nature of the markét for this appliance, vou have one advantage which s}i«,mld enable vou to operate at a profit almost from the beginning, instead of going through a long perind of missionary .work which is the case with most new household . appliances, |

It So happens that we are associated with the merchandizing ot the Eureka Vacuum Cleaner, the Kelvinator Klectric Refrigeration and a niumber of other household appliantces and inasmuch as we speciglize in this kind of merchandising we naturally have an opportnity v!u g‘()' over a large

number of'new appliances. ; In many cases, an article which costs $45 or $5O to manufacture lgoks like only £75 or $BO to the average retail buver and this narrow margin for selling and profit forecasts a difficult proposition to anyone , familiar with this kind of selling. ’ On the other hand, in the “Servpeite” vou have an article which can be manufactured in guantities in the approximate meeighborshood of 338 which to the average retail buyer looks like . hundred dollar proposition and we have tried this out go thoroughly that we teel absolutely set in this conviction. : :

The “Servette’ iu . our office here has bheen demonstrated io a considerable number of women whose ideas wduld be normag on what they would expect’ to pay. for such. an appliance and the average of all their estimates was slightly over a hundred dollars. Recently we had as our guest Miss Jessie M. Deßoth, Director and General Manager of the Home Makers School iu Chicago 'who is a domestic science expert of a g‘o(;d many _\"eal‘s standing uud;i who is today lecturing ‘before re()Okih}: schiools all over the country. Miss Deßoth was much impressed with the sales possibilities of the ':Servolte" and her guess on the retail price was $llO.. ’

We note with:interest the evidence of the tremendous interest which has been generated among the department stores and large furniture stores in various sections of the country by preliminary - publicity, ‘which has been run by the Grand Rapids Furniture Record and Hardware Age. Also the comment made On the “Servette” by the QJousehold experts of the New York Tribune, Modern Priscilla and other publications. Familiar as we are with the difficulty many strongly " estahlished manufacturers have in securing the endorsement of these critical women on their products, their attitude on the |“Servette” you 'h,avetaoin 25 the “Seryvette” is extremely significant as to ita immediate sales possibilitities. | P : It is our opinion that in the “Servette’’ you have an article with a natural demand, appealing 1o & volume market which can be manufactured and successfully sold on a basis which will give a widespread margin between manufacturing costs and retail price—and this we regard as an advantage which can,be combined with proper merchandising to make this enterprise a highly profi-

R i s ] e S s sawem .-....4.7.., B . : . A s : :,> o C‘- — ARG Aey2 e i R A A Serr ie D e L 2 { T T - > By ‘v?\;fi:zf"‘;"brf“'?v:{'“,‘&‘v»’—" T i i AR - - RBey R R i R 3 5 A 8 L : ¥ Le S e Readv.is A e A: ] BR e ; , i T Lot LY st TSt Ay | TR e : eo e s z oS B e 5 ; = » ik eee e R N | Y T ” PARBLe e SR G YR R elßot Em R e Srrat ST e 3 RE T . A S eT S v ReRT (i A ee e PeeSosl et e o - . * e IsFiRS 3t > ¢it o i LSS Loy TR seATATet o Y s ee&= R sy eSt v e 3 gtk %:SR s '13"7.573?'-23»744"7 v,f;g%‘,r;r’"-:23',?{:‘s‘3{;:‘;’é‘:‘;‘e;o, TSI 17Rybg = o P e ; é.fj,&:‘-;‘f' Ae< 2, SR ‘~;;l","w}_zf~;'~??;% pit :,‘i*’;vm‘";s Ml e S 43 b g 2eg3iL gt s e e e - .RATie R R R R kT (TR <3> i o iok f,.g;-ﬁ;&, ooYs2Po)e R e e er e e .“;,,I;»‘&,,,g‘r,;u'jlv;}2_,;_“,‘_” it 5S e T Fite I : SRRt e o o AEReeY AP G e ot 6.,.0*&,%,(@ S R : e 5 ey SR L R iy SR YRS e ASg Sl A e oS! TR ity I 7.“»'“;5“'«"';, -v‘,x.-;:»:x_{.;.‘,"/,. e o 4 as A Y, o S Sy "S’Lj?;ﬁﬁit.;*.‘f» T i b e ”‘*:“e- SRR 2 g IgFa e w"i‘f‘»”“‘a eS R RS | R RElins LSL LS A sgbkß i e B fou e et Sey &oLiNlss e AR W iR s e "“!’5): TARB s TN ; e B B poo e PR A 3%@ T EL Al ETE R Roo ‘.‘«‘"‘f“‘w’r»:"”\-—‘g:&‘ia ookT 5y S sSi ok A aeSs e e NG S I wv’%*ﬂ@"*’&’};.‘y ¥ bl {US.";‘SH AR S ’"-"t{’f»’;,i&""“‘i,@‘;éﬁ?giﬁ'%ﬁ;ﬁ” BN eAR e . PR st R&ReAAt LR & et 2 RAR eSR o e "“’,‘é ig N EaR i IST et es e ’iéﬁ&ifi:-vir:‘:‘: Bedons <R ’%ﬁuv?‘* eSysOßk ey s ARt s M | s i?::'z‘ﬁ's’i".fﬂv:"-"@‘..f'““%'»-:i—%-'f;’- nPe ) SR e i:%‘-:‘wﬂ@cfs'. s eey R s SR %Lﬁ!:)'fa”" e T TA E o ::‘_:‘_.:‘_,:l,,,s:’_4-:.\‘.!‘{.; S > Lﬁn;-fo‘?‘-i’% 'i*%ie’;‘q”? ":s\{*_“:s'?;.“"';—;l,_u 4 1 e 0 S S sbt b 8 ‘-;v‘"'“»""... 'Cfti:';{iafC'x: e 2 gei SR T P L N R Afer O AERET Eani i R ideS 5 .- BES IR Aot Ve seeG BN e W» RoPeSy R oy R B ASA, B ¥ e RS i qUpe Ay T o . Lt B ERR ,‘-:,»,4:.-’#7l;l;,?‘-;:13,3,51@.@‘5'""'&*%,@ SRS ASTSI FA 33 Sl Vel R « h;?:“u go] T g setiks T gL A -;‘% Bs&Pge SR T A ST iy At ra P 8 AR bbb oST 5 PGt 9AT e :‘f‘i‘%ﬁ?’ff‘, BR T ;ﬁgf‘ Fis ‘i,}ﬁ*? e ‘?54 i eVR IRt oil g 9 »,?if%:z;‘;?i-“-‘v‘..:ﬂm.»a%-;; ety ok oy 2 : Lo SE AT :‘f‘~lf'>”:—f3sr~"--’"§’%'f?‘-:.,az:ﬂi%?f‘“ “‘f“?ﬂn,‘i# e P sRsS22 O e T T TS o o ’5,;”-‘;.1; w» b} 3 :;;:'Ar-g’_v’,v‘-’,»\v. :‘_,.:':t‘:*-u,‘,:: ¢it 2-'\,,", S e e ‘E{: 4 3 : e ,-" Lo eo P : m.":*“ﬁ.éwl[f» £ i’“:.;lﬁ" :‘_‘::_L‘r,‘:'.y:‘\_.‘.%; gg % »\?.:i‘.:. ) TS Ll OoTt b o et SsS il o e 3 R ’%}* ey e }3%::«45&3:}:;{%%%:«’; Ao i Be e e T iae ohel o e o e TLEa eAN o R st 637 e eseL S G LR GaRERRE 17 Vi TR e poeno ¥ R R A eel R se g eSu i g ke ko eeST i R ¥ it &T e, ;;g T STeaBeA e e i B R e e o i e oasiiit oBSR s s e T '-:.< %‘:N*:«ﬁ P LR eAR B Shhay by S & B L and gSR L < ’”“'if‘*“‘gﬁh" ve e T J;g”ﬂ;,wj Rt tobea Oot ‘.r‘%“;mr‘?:;t&.‘ve_y ”t*’z‘»"‘?e-w‘-‘*t{,f-‘»w;f’g_;a it bSN SR U : AoGS e R bsel G ENaE Ssy.2 g AL R e Vs:';,s?rﬂ:;gaz{«-\«-;fﬁ"_:*;‘.f{v’%?ca_,.:g;«».v’;_ AR B e igLe o 7 s sTpa es g L A e Eaile i LRI soPsoly Rl BT siIRSO G ek | IR eG R e ,*‘&:‘g”ﬁ‘@ :g&, e " o o e z{h ;*} i .;?Wx‘,:;%“ﬂm»w:ﬁ:” *j‘ieﬁ e ¢ et Bl IR SAL BERECP TS sRS i SST R gL b SRS RC e ¥y oseßT I S i 2 ’ wEs ey eS B AR AR £LS ; Aaim ; ;: N w«i”%ﬁ‘fwls§‘b Tiy ik ‘“»-rf’;».»*v-‘k-:l“* T R : RS ot eekeTA R e o T S e L g q:z.‘wh‘*ﬁ;l«.ﬂ LRRARSoISek e S EL A o tiRTATP BN St TR 3 g‘h‘ setAR e : : "}@Q—;}; o ,ﬁ::,;‘ St S R RBteGSOA i 3 LT P St R oO B iooo»e i R e s g }' LE s e #Jf.iﬁ”*‘%‘i’ : o . R - ¥ i Re w s :ﬁ‘fﬂ{é;ﬁiﬁ:* Egdi |FnTy e S,*"”g:j‘“%“” EEA RBTSRTS RS sreape e ;ﬁrﬁ% e jﬁ{*‘j‘ D | Sy Sl el oS g ; .T SR seee R e L S 4‘;,-,;;23.7'.;;";'.""&?-’ gX i Rs e ~.¥.*‘—.‘:ﬂ'é’§‘§fﬂ: b L ‘v g b e R Bt eLA TAT ;iaang*f:~~,:f.ﬁ;;§t’,:&-f;_;,_, ot LA eßte “ e P i’ oB R Shmlc gSiTi P e RN Sgaty i e *%ﬁ?“ﬁf““ e e Pt TSy v Seoded e Secs oo o 5 R : e *”:ﬁ,,. ke S | it s fs eaPR e eO S 3-MReSeDAB L 7 s 4 g bl ¥ 3 2735 >o3L3e2 sl e g, N CRE o 1 SsCELg i 0 - e R oo T o !2yoesSß e L N L e R TS e :*5?1?;-'??‘,"??%‘ A R .TyR it e Se il R eLR :‘}ﬁv‘i»’z?l_:‘: RNo B : B "“:“’S— e _«4-_\.‘_, :..’,._;:‘,‘,,‘.'.-v; Rl <’ L ,v-ﬁ % _',,m.‘: dees, »yn g | bS g 1) i_“ Geßt Yy ¥ "f’v : Aﬁ"“ﬁ"ﬁ“ Ll § BiAlWLeFasl e R S R f &it e &STa7 M 510 S Eatbin 'T‘JQW"A?~=‘%¢"§“¥”:F“&»:K~»"~"§“iz:“ eTR o 2 s et P S '-C eel Tiaw 2Sgl e 2 SRR e ﬁ’}» canE e b fﬁféﬁ'aﬁf bad-: 3 Sl o £33 =t vr?f.;cn?ff‘*.s"‘?..{'s"’.‘*'?,’ el ot xe ey eoSt R s 1 '?'f.v-.’"\."“Ziﬂ:‘.r-»w--"i-‘ TR eo4 ; 3 JEREL LN «¥ i : ‘33' NE Py ReRO R T g sX<PßeeeTe R o e g ¢ 3 : LG32Fa S e e R fiad TA = pre eo v b (;.“—,_::yv?\d’{:‘é‘ R&T 2 : ‘RI ol e T %é”«“‘ »f"%&iv e Srat Aty Pl e e CRetin so i :eyoiy ' BT R Chbar TR Lly e:i3 ¥ ¥ 2 3 23 3etTR e ety pEEI % FER =2 eTehs ;N&:,,‘\,_«M.; P ;f‘:}*,'i RE ap e 4 g% .1.3@ :2g2g3Pte i £ ot AT s e SRRy ;o eSS BBAR el LA, PSR A > 2y v 4 TseSl & e e gSTALg e Ny O e J;e;-"ﬁ?%':;,.-g Baeaen o SRt 4 2P r : Fas Ty eeS o N Foama e h Sl ek TR ei i : " P L 35 v SRy T“i ‘*@; hEEES TR ok MR $ i";< poT Ge Pt ~‘~_J e.i i ’ N 3 ¥ e ;B ﬁ;‘yﬁ{% ”*:’%;K To e TRAPyg R R RO ERR ssYABST i o s soSTToE%Sy . e L R e 23 ¢ 3oSelßiesßel Y e g £ S T a 8 5 .[goL s o g Eﬁu&.\mn,.‘w 2R Ty SR L % b e Sty LT mh oeR i 3 o esy sl oeß o AR R s BSARst"SATSR s L S Y Ly S £ $ A 3 eI R § —,,&!,-.,,,m dera eEit e AR L SRE T b ":é‘"ﬂﬁa‘w@';‘ IROgt ) i P;s s i o Eete el v%éi,’%i’«é oeg % R oek “’éw"’"w*"“‘ﬂ goe LR Sdin iT S S XLI e S Goalil gsw gt ]eyeSy ey §o o i G vk “"‘&%w e e PP R e '»rl}?:-‘j{‘.‘\.’;’,s'-‘g"@,:i LS Pe e Jesn, i»% 3 3 ki Gl T &u‘}‘w' s ﬁ':;fg;:f Q@%M’ eSR 2 Setße s T o »’-’:;'-I.:'7;,,*l’;sl‘.l»‘,'f,:a‘ eS LA . 3 LA Reedke ¥ = . ﬁﬁﬂﬁ%*‘“”s Viinoe g e e T -"'"3“-"""“""‘»’iﬁ'*"i\""’-‘"f%; 2 SyRL - Eeear T o Yo & |PiIL Sy : bt 4o *%‘ "ﬁ’&d‘i““vf&‘ N “?y ek =N g eeNIBt ke eek : ;RSs e o S anbens aST %.’T;.i;z ae N BLTet S RS e e g e e ’ S i g eel SHE T x b sSkßt=t e g 2 s SR eAS RN e evSt o %J'T ißlNst O S 3 :B2itb 2 32 o b&ia«’é B }'.<.Zg€f??.:«‘f7"=”;fﬁ'i§??ﬁk\““~4"“?l"" : v pexS )ee el v Jaks oghg LN eoa A g sty TR =it%& LR : v eNGSTeFefr Rl fe 5 15 25 -w.'“”»"ml“s:%* Be 3 e g e : | > o S 5*%%.;’ s*ﬁ“‘*»* o Pksotßtigel o g R R by ihﬁ'gﬁ? pd 3 s ie R ‘ﬁf’k 4‘,,_.4‘ P s eA s ‘%}"‘“z %‘:‘%‘*Lraz;* 5o S SRS ﬁ“& ;Be v . “‘a:;;*:f* 2l _,ﬁ;;,-zzs;:;;.:@*-ig.g;:;gr-.,-:» oo TR IR ot ke s|-e R A e Toh RF i : ; Ere ¥eStRS b B B SBRSPoe2O 2R S 8. X 4 - . §iig ?’w:?‘f‘- Le =t \v:p"\'\-’,:;);-».hn*-ﬂ TR ol % SRR *"‘4’*?"}"'2.}'(:«‘ i B bﬁi‘ Pqa Bhemgitn SR e PRI b ¢kio ! . - 5 m‘%‘zi»‘r’ﬁ%‘?&wﬁf& Sl esl io S ‘,__ e 4“& "ﬁ' -R G {#&. T r"‘—"r 3 fok :”; e ::v‘;: S3?iAR R . / ' , ‘;:gs,,.v’“‘&:ﬂ‘:" w»-;g AT f‘r:t‘ ‘41%:: }j;gg& .:;? =2 5 ee o L SRS RBA | & A eRI it &eTOse F e e s et RLSSR %, SRR Jer mEtais £g S i 3 - e ,%,) o ,ﬁg{;, i B P e e L RRE g | ¥ ”ﬁ“ﬁ;a@ i S B T '.jta@:“i«’?’ﬁz’&w-"’ egeSeL e o 3 = : s ¥ *;—«'-»ws’ NLTe R : RABgee| e AN :2 2 Eag ok : i 3 ﬁ*;xﬁ»};mﬁt{it’ io R SNSy)2MRAR | el s sl : 3RS Sau ii Sl PRI Bet eST R Gy Jat Mlems it T &50 ~a§.‘,‘m Rl S AR eSoLIStSILT P } e : e , 4%5‘4 Sl ST sTR T3E NeLoTi B ar B o ket esi 5o £ AR OTAS Xt e eEit ] ’-.vi;s,.,z‘%'ﬁ@? Fn! Bt So ; = : : "7‘»2‘ s "'{7‘,’"&;‘; ReS AR bt TE o <,"‘7.~""5,‘~‘ §0) Icins RS il S Eac kg >; ? 2.5 Sl ieyWAACr e L gt SR )REA e e e ROl D R '-.‘¢—r'h’-',. -4 CRES b i -1,,_-%“‘,‘__”. 1_?1%-«;;::“&« ia RN R SRN ;,:”;«"é:,r;=~“~‘-'*'f§-‘f§: BZeey R g s - : R ‘~;»’»%f-;;;m~‘&—:£-'h‘é Ls g e e %"#f’gi"mﬁw*' iTk 370 8 S g & ! ‘*u' L :«*» se B s A:»Jw:f";‘,-;‘?sf’ﬁ;_g.,',s’ w:;‘?;c"’-:‘;‘i\:.\_‘; St .Pk aﬁj’ Tk 5 ; @%‘%ﬁ,«fiﬁ' -t,t"‘i:;;@%: §-§‘. g »fuv':».‘;-,x»-a«::*‘.w‘,*,a‘«::—.r','wx:».”*“ S¢RX b tR R :: 3 ;eyT <k 33k ~,,,:;:,-;»§§- LAk bR Tl ePßobe 2e B AT MRt s: : i BeSit o) RSN bNy e g ERatig o ,‘”s-%'wg‘a"a’ié‘.‘w% B s Fiais TS A g ! ¢ aﬁ':—»«t:ﬁ'::r.,y:::‘ﬁf‘i': ‘W-f,e.e‘»?w-v- Eaapd I aßme o£bkAoy& PO Sy PR S Te e 'ﬁ*&' 23 -.,»quq;;, RA RN eGBTR AR . A b agE 5 Mieeg b SRS B4V o e & “"1*3:122 ol »%};%*" SRemaes e oy e : e };3’ = %;‘g"‘n‘ ?‘}% iy TAeLA U e "sv‘:—-‘«,ul':'»' Al o 8 vBN el Soa e| § ¥ &SR SHagRT G7oo el e isAB e Ut f,f’*"'va’zéa«wm_i: Bee§ e e g }%52‘--“~~:~*-».v'f’:.,.‘ SR e N & T ‘%ﬁ‘":ff"’*“wix .o I? L G Gar eey i: : e iae g e *w}\, eo el CAR as "s»‘**“‘%#‘-‘*"‘* :?r{"’&"{v’;,‘;&-‘f o g & T S& : ; Tatens Tt Y b St R e St iiR e s SRwiE ssBT B S g TRk : itk Witaa, Vgt AAev YR st RS, S "'.‘.]-»"ff':'-sf:r"‘{f."%'&"fg"":‘ghéf”"_"'b’f"-'t'»w’xf‘é""i&} B Forr eg e+ L R f"r,:a:-&—’:aéaf"‘ta; ABT N AT R T Re e SHRLT” T 3 sSgt : x [ePe ot R Re e - ~"zi,..mx:«.—:—.;é-—f.‘-"}»;ﬁ-‘n,~—:f;}-:.:¢" gStßgSk ST T ; essLl R v 4 o ,-~-;i':~_»"r¢s»w<»e‘»»«wﬂ,%f:. eLoe e el L] SL- T A R SR eLoSy B aole ;:: : ok 1:.-":‘};% ‘W"*» i S ;pywv"’“@"’f}f"&?&” 5y e SRR eey Ehe . : sPe e o :l,:‘"‘;ﬁ:ﬁ“"’i %"“w,, o apeats) L 0 B¥R s ¥ ¢ el AL, Spipm i sFa GRS e s e g gAe e diee By 1 S e eAel T e Rl os eSIAt e fps Ril itk Fonls ik ; " Frms S S <;—i?§i§i€sé ”‘“&e#i“@*f:?«:*._: R Rt zm‘*%w?ﬁ“‘% Ve Gel j; : » *hgﬂ‘ S ! e »é-.;ﬁ:%é;é,‘z;‘g:;‘:33s{;}{?&.;@‘;‘?%;},;. ‘*g\;a 5 §.om rf-:.* ¥ 4urd ; 3 ?f‘».'[,i -E::;g::;g;lgf;r;,;;_,:;;gg;f:ee.x.?u ‘"‘»"‘E;.}m; o Y e, ST geetesG gt s Bl R tes o : v .‘"’:".'~:s‘:-‘.2‘:\Eﬂ‘.'f;~;i~'“§e'—.-ss; s S e B g ‘**x“ HR sB! g '-:’;.".A:";&tﬁ:-‘?—“:' e: : ; Bk SR I faae) EE eP O 'ﬁf“\‘"ﬁ‘&% iir:,z-n;cu "‘7?“";?- v‘€"a’ﬂﬁ—"" Sied | i fﬂ‘}-:"“ﬁiq e 4 5 i oe e ""‘-‘%‘: e '3’l:‘:7‘. e b BRgeAN s a 7 REdE e SNI TR e &gt s eeA e S R SECE gWLT R ety o SV eN b 4 N A i 350 A Al T Rt e ot B e R S Eats SAA et SRS ¥.,~;‘;L IR . ] el sl sO ST Frvry Lel &u:‘*m»;z:" B BAt » 3 HeenaTEn S e ] ‘j{,._.:.\_j e, P R ,; 2w W o Fosy L Belies 27 _‘“'\l-vr Y : 8 ey ef.'gv!{"r R Rs S G ra‘;‘.‘; Sy i Gac sS A Ser __”E"g',,«-j‘iv,;_g;fig i ‘;\""‘;"wf;;“g’? 5 "i.ﬁ:rw"f ot ¢i . 2 ;?27!"3;'5;'54‘:?7"'— w}r@:;:g‘. T-as ‘:%‘ji\%;a:‘i});wf—“v"&r e SR eT 5 SNI el SR Bg+ g Bey eel iy SReEe e "fa“,;«"" | Sty 8 Sty . . Y *‘”ﬁ*é“ e T 143"’?{26%'%"?-'?-;'%2}3@{"’:n‘g*. u‘ﬁ:‘;‘;"g'ﬁ~§’-“: ee i =g 3 qglq%ﬁ:,’,% i'm}_ fa oSRTR B Pt T ,v“m?w‘t-'r‘:‘:»; sRy Lt Ri b AT &2 Fonay .‘»:‘,“{.‘:if,—vw iy TN TR SA e f‘,;.‘eﬂjg{-”:%ﬁ;‘ 3¢ %3:{4;' Barhaw o? Sy : ‘ , e ‘:f;s XSt 7 U g eenee £ i W i T o : Tet '9.'—'.:'»-.33"" iR RAR i e bDyA A" R d‘«‘%» AL eTy N T AT \E ieSl i G gy BRkROB SR e, BRER SeTE AR % B iRy LR 3 ¥ f:,?,f.:;,r ReP B e ” AR s e v"g;!ﬂ‘ Zo eLyST& sy : _ . 3 f?;‘:‘,ht%e{"w“ﬁ est3BGo B e : bTS ’.-."-%'i?'i'%T\ ABy o B BSI : 2 B DR gl Sob R, ATBet it R A e g ; BGI Al e sS e "o T ﬂ“**?w,i,ﬁ“sﬁ‘;g}f-gg o ‘;@"‘g S ;":*-ﬁ«’x“*;"“ ;f § ‘:g”:?.ﬁg«g;%r sbe e Set e e “gfEa it oLt gb ({ 5 ;BtiTel b i e Tk B 2 Jemt {oror bz gLSA e D R aadi A %:‘*v‘"zg""’“‘j"‘ii:’ 9il » e !et ‘:..'r!i!‘!ﬁ iR : y TR don g 5 7 »ﬂ:‘-‘«fw"\w"‘%;‘ ie T o 5 :SetLAt LT e SR o ’25?7::;.‘,?;% Dart AATSR i S-SR A(5 G | po By iil ket TR aoy R L ,'ﬁx* Bidoy B! S bR, sl Rh Poiatt TBt s . iy iTe R £k GO .iROISei ek T de ks’ Samee it e —;;mmu:}-' i Y 2 Peee e R e e s Dot t youl) eel fal g 430 £S g ¥ f PPN TGts e e 1 ZE ot "::&A?fié" 8! fst if:u.;w‘é’ﬁ-}v‘.‘?s?%‘-iaé'—‘ 3 ¥ ‘{Mﬁ‘w*- #eS g Rt SR -».~_::,““._‘,?‘"’;",;‘-‘.;:iﬂ,;;i.fl?ﬁf?g:': Comiahy. R e Eivme e b -Ble Sl R 5 )”i’a"ﬁ"’ e '-‘?"“'"*Mt‘f?;n St e Bagie on o L ol iivgTAT e S RO TDyel e Faiadd: RRaee T 5E i eAT s|i M e eeLT Gl T e SESIRE TR3SB S o 4 % % . -i. ]Aiel S S SRz e e iT s fv,;;,".‘;,}i_._‘,;\;;;f\',l.’;-?’é‘f?‘f;%i ?:JE.%“ ,g"‘fgﬁ' %‘}"?‘ “‘s*‘3’2 I'§ 5 et “ﬁ 4 3’(5.&’%"'&-«’;‘4‘_, !““‘“a«,x e e geS e - e Ale iTRat B e AEOTLECR ¢¢ 3 SREeAT e il e N e }"“-’i bel Sk “hEDeEte L|’ . - it SoTS e I 8 EAR SBy 3}-«*;» Sl oo el s §ad M'z-;»i’*&si 281 - - : .«f&;-‘-,;ﬂ;&;;‘l', AT *;@%»ls e e Rs,RoeAße R | e el i ; Lt TSSSR Bt T R i 'y, PeSßosßl o AR e A 215 : 4 §o W T ety Fel YR SRt % Saitin B atas 3»2.)!@‘%%\:3 558 & 'fx&” : \fg%{% oe L o i R ~:ﬁ§’§:¥§‘}.\.§§\.§s‘;’£‘ eSk ee Dt APt SRS ks sRARAL § PR e TetP,gt F Gl T e e T *‘*“"3-1-*{;:2}%’&’a-fé-’f”:%.’—w-l’r‘»- =% -4.,;.'?41, -r;:-‘fﬁ.i?;—;a‘:zgf-t‘r;i" it & o Elamtenes e g %mﬁ"«m Petßieiß T e g P RT 3 ; oR s e SRR R L gy iy R p ~'7’;‘;“%“%4-"» bt i % "'"*:rs.i;‘ % ggf‘{;?f AT e 2 3 e ~.',’y;“-,—.“f""~~‘)\'-‘-?~x. SSIRPRPe T T s 5 TN eTo Tt ss e ity 2 ; g 3ot Saaw LaB Crens "{lg‘&”ﬁ"g e -‘2'7”*'*s¢'§f':“'-r~'."- BT ET BT AL A go T -*-‘ﬁz.r.ﬁﬁ.-“sv';-.'. el i i TR Sk Ty Bebo, SN ”?f»,gg,-;g:m BT [ n sSee sl - SRk AT eae 3 ¥aa se S M SRR Ses iR R Kk e A poae .O S e § BRE ot e G ?.%JE rier - ""A%:-:-«““”‘YE.& s ',wi’,ﬁﬁd:x‘;»f’.‘?'%?f-: eAy ee DT GRS RSR e : UYL sga «’_‘,.@‘"i‘:g*";” AR el gl A el eLYeg>bN Rl Dl T i 83 e&KFeI K e 3] R 6255 g Loy TR K ‘ﬁ:_w‘,“_ﬁ,ﬁ _\ o soRNoS gt F £ T R Set 51? i ’“«ffs‘érww“ s 2 e SR LB5 ’fv::w‘é‘;z:’r'-‘é‘f‘i i ) “"*% e Heen Sii Ao e ea 2 ;--:A:s:??—‘é:‘,-’?ﬁ:;i' e ﬁ%f«w“ ere By «‘-’»““('é?"é'"‘ it e i S aeg bUS N o e eeL TS : : ot O SRR e "ii‘:)f','ls.t.'fi;"'jr:,":k',a:‘ﬁv eNSRe A oo p ERy igg S 7 _":..ﬂ!"u“;.»'-'«',j, i R B BELRe Yk ol AP e U A f - SPR T s S S v,ﬁ&"hw,.rw Sheri tr iy Se Sl Rt SO e iRk SRes Lo Fetiery TR i T pdrins el T e Tt so T o 1?3~$~'/ gt 4*’&l‘s@"’—”’?‘ ‘f.*':f«ﬁ?jf : %‘Lﬁ 4l *.ti*?;“is-»’f;if-f-‘:-f’"’»ig-f"»‘v ol _‘31‘_..).;;_...“. ‘ '3“\' ;:,:‘: ST v‘q:-v: v P jf—";'_ 24 ‘x\,'t:;» )‘; o 5] L o v’;{;:f;i:'.f“’_p' g’».’fﬁ’.*’f P ‘.:»‘«:(__: '»,:,5- i ‘:‘k’z«‘%““f;zd'{n‘fwﬂ&#ﬂ.%@}«» “6-;. .zé;.\;ﬁ‘!"fi",“;" ot s Sieg e St e N SRECIeRRs S, SR s ?s S I ;’}‘;ztmw Wet B “';@ g:;t;f;?{@'ﬁﬁ‘iﬁi .;:%g%@%@lg, Re TR TR Se st i Sii - Tt TiamEaiid .-'-.!n‘,.‘;ﬂt-f_-:»"i.‘-'.-:.:': Bt S e s ‘u;i'v;‘.‘gé? gt hi %”é}" e o e RL e O‘J>R e nrs BsSAR e el b PR ;?f*-é‘,-?}ir;??&; bt et ‘"fs"'j"ﬂ'i::?ﬁj”:%;‘ii;q W ’ﬁ%\“ji;eﬁﬁ%@“"&t:&;“‘, *'“_s"’3';»?),“ e v Resie i eG e e--T, C R T *‘ﬁt“’;ﬁﬁ,,{u} ~W,‘:~ﬁ%&f:’ﬁ77f ;f»"‘ﬁ:-"~~‘f"&§%“'§i*“,‘ —-*“w S Re P BEs iR phet gR L LS HEgrne RR R ~,?‘zwn_v.f’ﬁh{‘ Y:"*‘"‘-,";,‘-“‘a\:“ feoge TN it e gAL ) A R gSR A gt RM M s Gki TR UEARC TR - . T S e e e TRt S ~,;;w;:ﬁ; y,.,‘..tg,,‘-,i.m., S 5‘,.‘..% 108 el SO SR AR i, RS LS iR <t o RATRNok&GaSstS U S EL T R e Bl o hes .\M‘?Jﬁé}, ey S I --,ﬁ*;i.., AR o b W e Foct ok :ROTN S R TSR, -Rl e @SSk TN R PSR gl eALiy K Tk :@_»V:(..g.~-,-¥u'pﬁ"£. Neta bt BRS R R ~ :P A %e3VeeSe ek Fi T el RoB e Tl Sokß e e :: e s TGS gt TR ETR el|, - eSTI S .t,_.«‘;“y BTsR e T ST ;V_:“;»'J:,._vc‘,»,;‘,‘;ﬂ‘;\,%;sun_.,;l,'-.3’—"‘ SEPro e L e \,._7;.“.,',“"_.“. bt SRS S TYNSg ke F oot 3 R SRS eeRRPRT3 o S AR P S '%r NEET ety -'g:ié?‘:wf‘t‘rw:»--,; L pha eof e P IR S % R gt ]LA e I ;_‘7;,‘,;:,&:. DSit e SRR BDo it oLo e ”""’“3*'” ﬂ_grq‘gg iAt L e EAN s | eS TR A is<Y TR e el o Gite ol o 08 Eov oo TeBSRi ST e S Rad se e b, AR e oy e Fe ety et Rie gt S Sot S S (5 es B "ié“"-i';i‘;fi‘q’i’in:’;'}ix*-T‘;‘;-*:a.i\ "I’l “"’5"&’1”!—""5?%%&,&" Y“ﬁi#’g‘ . S it STe S S xLﬂ Sttt R - PRy £ SRR RNI RRN ARt i B fer iaf ei e B — il S, e T &8, k;: et oot f;.f‘.‘f‘;, s Vn» ’:“‘ A »,‘l,‘:':: ‘J ‘ 4 “;;1;. bt NI : RNy e : 3 P 42 ee : P SREELR et AR LL A &-3 L set i sLT RSy RO *@A~

table one jnst as soon as the su]'li‘l«lﬁ end is well organized. - . Onr own present and future is irrevocably linked with the successtul xn(m*lmmHsin_a of household appliances. and we are looking forward with @ great deal of anticipation to working with vou n‘nf the, “Servette” as \\'P(h(‘iit;!\'(' that it is going.to be a real snm-csé,"_ ' - Mr, Hudson is- spending - severat days herc arranging the reconstruction of the factory and minor detailed changes that are necessary prior 10 starting cperation. e

~ Also Held Up Bank nl:Jßur!k(et _ Information from authorirative sources is that Robert Siniff of Fort Wayne and Elmer Wood of Richmond now in juil for robbing ihe Linngrove: bank, huve heen positively identified as two of the men who robbed the Burket bank of $,190 on Sept. 20 1928 when President KEd Gaskill and the directors were participating in a - director’s meeting. , , Siniff, Wood and two other alleged bandits are now in' jail at Decatur, charged with the Linungrove bank robbery. It is probable that affidavits will be filed in the Kosciusko circuit court within a- few days against the men connected with the Burket tobbery. -

Buabe Deatens Mother

A two-vear-old baby nestling and cooing in its mother's arms innocentIy and playfully caused its mother Mrs. Ilda Vanator of Leesburg the permanent loss of her hearing vesterday. Little Frederick Kugene ~ Vanator thrust a pencil into his mother's ear. The ear drum was punctured. The mother will lose her hearing in the ear. .

Wawaka Graduating Chass

Members of the Wawaka high school senior class of 1929 are Ruth Smith Lucile Schwab. Leona Greenawalt, Lucile Crego, Margaret :Stigner, Ruth Kinnison, Panl Reidenbach, Dale Hooten, ifoward Golden Robert Geiger, Ellis Gates, Solomon Fulford, Alberta Ramer, :

T Age No Bar te Bobs. . Ten of the 32 women who live at the Fairbanks Home<for Aged Women at Terre Haute have bobbed hair. The oldest with short hair is Mrs. Katherine"R:fmse}z 82. The . yvoungest is Mrs, Mary Kemp 74 who in addition to a bob has a permanent wave.

Farmhouse Burns

The farm home of Floyd: Connelly living northeast of LaGrange burned with a loss qf $4,000 Wednesday. The furgiture was saved. The LaGrange fire department was called but arrived too’late to save the building.

¥reak Storm

A freak storm swooped down without warning at various points in Wells county doing severe damage. At Toesin several small buildings were razed. e e

THE SERVETTE CABINET TO BE MANUFACTURED IN LIGONIER.

~Contess Neven Bank Robheries Seven northern Indiana bank ronberies including those of Wawaka and Howe have heen cleared up as the result of cenfessions b J. Phil Chamberlain of Columbia City R W Siniff and Everett Gaither of Fort Wayne and Elmer Wood of Pennville, The bandits held in the Adams county. jail at” Decatny signed complete confessions of their respective parts in the robberies two filling station holdups and the stealing of several automobiles iucluding a Nash sedan from D. F. Armstrong Wawaka Nash detler last Septembey. - » ~ Man Held Pending Investigaiion A man who gave his name as Gonmer Goo Hill 2 was t_ake‘n into custody by Elkhart police Saturday afternoon for investigation,. Although no formal charge has been tiled it is said that Hill passed a number of iorthless checks on the South State bank and the First Old State bank both of Elkhart. P '

injuries Are Fatal,

Injuries suffered a week ago in an automobile atcident north of Milford proved. fatal to Mrs. Eliza Cormany 80 who flied Saturday. Death was caused by a f{ractured skull and internal injuries. Mrs. Cormany was riding in a car driven by George Loveday when the car struck loose gravel and overturned. ' .

. Notice To Taxpayers I will be at the Farmers & Merchants Trust Co. April' Ist and 2nd, 1929 and at the' American State bank April 4th and 6th for the collection of spring taxes. B . Wallace . Harder, Treas. -

27 : Less Taubes - with new type _ Electro-Dynamic Speaker ge=——-—-— 3 Tubes i @ \\\“‘\} ' Including Rectifier : i 'f:-l' ( p:f;"'j i :-'s—?"om,:;:\i‘;«:?: 4l All-Electric N No Aerial R ’ Needed i Y N : ] EXQUISITE LB, ] ) § FURNITURE v ‘ v Free Home ] Demonstration Come In... Hear the... - ALL-ELECTRIC RADIO Ligonie Electric Shop . G. Bowen and Edmond Fritz, Props

THE LIGONIER BANNER, LIGONIER, INDIANA.

: Bandits Fire Shots, Machine guu handits held up (he Glen ‘Park State hank at Gary Monday and fled thirough town in an automobile - exchanging shets with a motorcycle policeman who had téz"ac«-xt_ up Lie chasé near the bank. One bullet struck the headlight of the poilceman’s motorcyele and anoiher wounded negro.. Bank officials who were hevdac into a rea rroom by twa of the bandit: carrying machine guns, saul the loof was hetween dive and six thousan dollars. The same Bank was robbe of $12.000 last tall. '}J‘iv'}s men, three of them vur;‘_\ing machiné guns. took part in the holdup. : . L v = . Death of 3Mrs. Lmes, ~ Mrs: Sarah C. Imes, aged 76 years a native of Noble counfy and a vesi dent of near Brinifield her entire life died late Saturday afternoon at Lakeé ‘Bide hospital, Kendallville. She entér ed the hospital February 19, and sub mitted to a major operation the rollow :ingr day. Her condition was satistac imi'y following the operation; but com plications incident to old age develop [éd, causing her deaib.

- Raid Fort Wayne Brewery. Four hundred gallons of beer, 300 gallons of mash and one of the most complete brewery outfits feund in Northern Indiana siuce the advent of Volsteadismm were seized by federal men in a raid on a farm south of Fort Wayvne. Arthur Luttman, 37, was found in charge of the brewiing plant and was arrested. - !

Home Realty and Investment Co. ©© ROOMS 3 AND 4 SECOND FLOCR LEVY BLOCK, LIGONIER, IND. . o v ‘ J’.}J. HENRY Manager City Properties'and Farms for sale that -will appeal to you, especially when vou consider the possibility of future prices. . » - o FARMIOANS 5()/ FFDERAL LAND BANK FARM LOANSSV, /0 'wtth EXCEPTIONAL Privelege. Clause _0 . SpunmEs The Securities that we have to offer, are of the highest type. GRAVEL ROAD, SCHOOL, PUBLIC UTILITY and REAL ESTATE PREFERRED STOCK, all mAXEREE. . ~ Official Indiana License Branch Automobile, Truck, Chauffeurs License, Cerlificates - of Titles and Transfers. All given special ; : .attention. ; '

Ligonier fishermen have had only different success this week. Ralph iislericaneht a bass: 0 o St

Eyes Examined Glasses Fitted

Dr. 1. 8. Wellington' representing the Meigs Optical Shops of Goshen; Ft. Wayne and South Bend willbeat =+ =

Binks Jewelry Store Every Thursday afternoon and Evening. All advice and glasses are backed by Indianas largest Optical Organization.

e \?:/"/ \ Y R M’ .\,;7Relable service thru-out Indiana

' = s == | ((F====h s —— o CiEESREEN b o e S — i} S .— R \*— “'“‘ G 2 SRR ‘\i 7 o o e S ~ (T} =/ AemTa e carwee @ ; S s G)R~ ] L ‘-.' i o @A @\ fEiEE. b peram NS R o BT e * RST == TR Y | (el Tt RGN HRTRE e T SRS GERP | i TSN ST e e iio. - : . 18 [he Question Removed . : ' . Behind The- - 1 SED CARS : ; 3 ) st D OAN | | No doubt about it but that these cars listed below are . . B good mechanical condilicn. it : 2 Eissex Coaches 1629 model : - :E - Bssex Coach 1922 model e é : Hudson Coupe 1928 model ‘5 - Hudson Coach 1926- model . : . Hudson Touring 1922 model : % ' _ Jewett Coach 1926 model . ; . Ford Coupe 1926 model - - - § o : [Ford Touring 1925 model. - Ford Touring 1923 model - . . - Chevrolet Tounng 1924 model -~ - { Hudson-E SSEX Sales ;] * Ligonier, Indiana - .

: e, - G - /,& i .)'\ . gﬁ e NN HH e : e N AN TN e 7 ‘%‘\Sﬁixz o = E/’, T eRe T IBEgBEER’ %\\ ] //‘§ ; § SENE) | S V 0 W QR B 7@» &XE\&""F’& Sz \» JONES e\ LR it . ' Ve ?‘“’/’\ N iR % o A SN - (e & \l\ ‘\:\ : "; V’/ \E“‘"\ e . .e & |

CEPETS SR ma T - © peastoy <y - v L H 23 Fo 02. - - 3 o i = ooh o 4 g 0 ; R g G s e eBB BN BE Pan Tl 1 & 5y BSey S P i Fad 2 W PR S s o AT . b PG R S o ol S =ABSa o e B ¢ By D b G * i Wy B i e i B W "-_«."3 - . by & 55

is here. We have a _g':;ﬂ.mpléte stock of soring needs. We again offer you - Ferry’s Bulk Garden Seeds Insist upon Ferrys Bulk Seeds for best re-sults--they cost no more than inferior seeds. Also flower and garden seeds in 5¢ and Oeplns = = Garden tools for every purpose--hoes, rakes, spades, plows, Virgoro plant fertihizer for lawns and gardens. Now 1s the time to use Vigoro for best results. |

eso e e = Nt — ~ > : P L L:* (E==Tne WINC 725757 siont ﬁ:::;g o e ey

[ BT )78 i '&L‘ i : e P PHILLIPS = ; of MAG, S For Troubles . INDIGESTION ACID STOMACH HEARTBURN HEADACHE | GasES NAUSES

Excess acld is the common cause of idigestion. It results in pain and gourness about two hours after eating. The quick corrective is an alkali whiéi: neutralizes acid. The best corrective is Phillips’ Milk of Magnesia. It has remained standard with physicians in the 60 years since its invention, ~ Omne spoonful of Phillips’ Milk of Magnesia neutralizes instantly many times its volume in acid. It is harmless and tasteless and its actjon is quick. You will never rely on crude methods, never continue to suffer,

Adid Stomach

when you learn how quickly, how Eleasa,ntly this premier method acts. lease let it show you-—now, ~ Be sure to get the genuine Phillips’ Milk of Magnesia prescribed by physiclans for 50 years in correcting excess acids. 26c and G&oc a bottle—any drugstore. - “Milk of Magresia” has been the U. 8. Registered Trade Mark of The Charles I? Phillips Chemical Company and its gredeceuor Charles H Phillips since 1875, '