Liberty Express, Volume 17, Number 40, Liberty, Union County, 16 July 1920 — Page 6

THE LIBERTY EXPRESS, FRIDAY, JULY 16, 1920

Advertising Talk No. 1 ' . f By the Liberty Express

KEEP

UNION COUNTY DOLLARS AT HOME

Thousands of hard-earned Union County dollars flow in a steady stream every month in the year into the coffers of keenwitted, enterprising business men in Connersville, Richmond, Cincinnati, Indianapolis and Chicago. All this money, which by every known rule of good business and common sense, OUGHT to remain in the county where it originated, goes, instead, to help swell the bank accounts of alert merchants in, the larger placesgoes to help make richer the surrounding cities while Union County grows still poorer. Instantly the question pops up WHY IS THIS? The answer is not hard to find. The business men of Liberty and Union County generally should have the larger part of the immense amount of money which now goes out of the county and is seen here no more. They might as well have it if they would BUT THEY DON'T GO AFTER IT. The keen-minded, far-seeing business man of the larger town really does not give the people any more or better merchandise for their money than do the merchants of Liberty. But he gets an amazing lot of business from Union County because he believes in publicity. The business men of Liberty who DON'T BELIEVE ADVERTISING PAYS literally lose thousands of dollars every year. These thousands of dollars are eagerly gobbled up by those better-informed merchants in the other. towns who KNOW advertising pays, because they have tried it, and are as a result advertising all the time. It pays, and PAYS BIG, in a year's time, to keep your name and your business constantly before the public to advertise regularly and systematically in a small home newspaper that all the home folks read from cover to cover such as The Liberty Express.

flow to Bo Young at 70 or Old at 40, to Be Told Here by Dr. Geisel

"An Apostle of Health" Is the title estowed on Dr. Carolyn Geisel of ttattle Creek, Mich., who will lecture at the Redpath Chautauqua here on 'How to Be Young at 70 or Old at to." ' In an Interesting manner she makes a sincere, enthusiastic, logical appeal

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DR. CAROLYN E. GEISEL. to the members of her audience to keep their bodies healthy, and she gives helpful, practical suggestions to aid them in so doing. Her lecture aims not to supplant the physichen, ut to supplement him. Dr. Geisel Is a magnetic, dynamic, lecturer. A perfect dynamo of power" and "The biggest little woman in the world" are some of the tributes accorded to her as a speaker. Dr. Geisel returned to this country trom a long lecture tour In Australia just in time to go on the big Redpath circuit this spring. World's Diamond Trade. Considerable activity has prevailed In the diamond trade In British Guiana within the past few months, and prices have advanced to a high level heretofore unknown, states Consul McCunn in a report. Expeditions are being dispatched to the diamond fields In the interior by those interested In the business in Georgetown. It is currently reported that the English market Is eager to absorb any quantity of stones, large or small, and that they are being bought not only for English but also for American markets regardless of present exceptionally high prices.

In Samoa.

- Ill Wlth a total population of 31,000 In T -o i . : ,.v. i . ii

western CMuma, ui nun ie. man 1,000 are whites or half castes, the demand in confectionery is mainly for hard candles, better known locally as boiled lollies, retailing at 20 cents per pound. These are small varieties, differing in color and flavor, and import ed In five pound tins. Lozenges are little known, taffies and chocolates suffer from the extreme humidity of the climate, which necessitates their being Imported in sealed metal tins, retailing from 50 to 75 cents per pound.

ADVERTISING is out who NEVER now, will be in the who doesn't believe

store through systhat his customers

The man who DOESN'T. BELIEVE IN the man who stays in a rut year in and year BRANCHES OUT who, twenty years from same place he is in now. He is the sort of man

it pays to try to attract new customers to his tematic publicity. And so it is very seldom

grow in number. On the other hand, the merchants of the surrounding towns advertise and advertise heavily. They tell people WHAT THEY HAVE TO SELL, WHAT KIND OF GOODS IT IS, WHAT IT COSTS, and WHY PEOPLE SHOULD BUY IT. And the people, ever seeking to spend their money to the best advantage, eagerly read such advertisements, and flock to the stores that advertise. Such business men as these are ever drawing new trade, branching out, becoming more and more prosperous. The merchant who believes that "it is no use to advertise, because everybody knows where his store is anyhow," never draws much new trade to his place of business. He does mighty well if he holds all his old customers in line. The publishers of The Express will confess that they don't believe just one advertisement now and then pays, ordinarily, to an appreciable extent. They are confident that steady, all-the-year-round advertising PAYS BIG DIVIDENDS. There is, in fact, no question about it, for it has been demonstrated over and over again. The Express will be glad to assist any business man with the writing of his advertisements, or in planning an advertising campaign that will put ginger in his business and DOLLARS IN HIS POCKET. Let us prove to you the truth of the statement that

Adüertistng Is NOT An Expense But An INVESTMENT

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1 5sroocococcccccvwscc (Copyright. 1920, Western Newspaper Union.) There vere six boarders at the home of iris Luella Goodwin and they were' a cor genial and pretty well satisfied sextette. There was a Mr. Enid (ray and his young wife, the two Misses Ward, spinsters, Gordon Lisle and Millie Forrester. The young man last named was an industrial engineer, the young lady an assistant bookkeeper, and with thein principally the story Ikis to do. The Grays had just started out Ln married life, Gordon Lisle was at the time working on a salary and Miss Forrester was a beginner in her then existing position. She and the Grays were content to occupy rooms on the third lloor, while Lisle had an apartment in the half attic. The Misses Ward, having an income from a small estate, were able to pay for more pretentious quarters on the floor below, but these grades of means did not affect the regard with which Mrs. Goodwin considered them. All were welcome to the double parlor on the first lloor. and many pleasant concert evenings they passed, Mrs. Goodwin the delighted high priestess of so mu-ii harmony and 'comi'ort, Millie at the piano. Lisle accompanying her with his violin, the spinsters always called upon "for an old time duet and the Grays in an ecstasy of enjoyment sentimentally holding hands. It was when there was a break in tins perfect circle that Millie grew sad and thoughtful and the others lost their former home interest. The young man had told his friends enough to indicate that he had lingered In the city to contest a lawsuit which involved a large amount due him from an engineering conwnition. The case went against Mm and he was a very much disappointed man. "Somehow I lost all the Important papers in the matter," he told Millie sorrowfully the evening they parted. "I have got to go back to hard work1, penniless and defrauded. It is a disappointment to have ,vou go out of iny life, Miss Forrester," he added with deep feeling, "for your company has been a pleasure; and an inspiration to me. I have asked my sister, Mrs. Hartley, to invite you to her home, for she will miss you, too, and it will be a solace to me to realize that you two are sometimes thinking of me." "I shall never forget you," answered Millie with truth and emotion, and she broke down in tears after his departure. Once a week after that on invitation Millie was an evening guest of Lisle's sister. They became true friends and more so than ever when on one occasion Mrs. Hartley told Millie that she was the only girl Gordon had ever !ocd and Millie, overcome, confessed that he had won the affection she had never before revealed. In heart to heart sympathy those two read the frequent letters the brother wrote to his sister and they sent back messages of h:ipe and cheer. Mrs, Goodwin the. kjn'I'X- landlady.

took her liist vacation in twenty years and by a mere coincidence exactly at the tiiue that Millie was apportioned hers. A helpful impulse came to the latter after she had decided that she would remain in the city during the two weeks spell of leisure. Mrs. Goodwin had been kind and motherly toward her and Millie set at work to repay all her friendly consideration. The iMHtly landlady did her bM, but amid her multitudinous duties she neglected cleaning house that spring. The vacant room that Lisle had occupied had not found another tenant. In a systematic way Millie started to have a grand surprise for Mrs. Goodwin when she returned. Mrs. Gray gave her what assistance she could and the cleaning up program was good practice for the bride of a year and gave Millie a new insight as to household work. Somehow it saddened, yet engrossed her to work in the room that Lisle had occupied. It bad not been touched since his departure and he had left some framed pictures on the wall, there was an old straw bat In a closet and in watebaket pencil sketches of bridge and conduit work that he had mapped out. On a window ledie Millie came upon a f: tied rose hud. She wondered if it was one she had worn in her hair and gave to him one evening. Millie did not evade a thorough renovation of the neglected room. There was a wardrohe chest of drawers set in a niche and all of these she dislodged and scrubbed and made sweet and clean. As she was setting one hack in the place her eyes fell upon a crushed package of papers wedged in behind a lining board and the bottom of the wardrobe. She drew It forth. Ten minutes later, hurriedly dressed and all in a Uutter. Millie hastened from the house to seek the sister of the man she loved. "These must be the missing papers your brother so often told me about, " spoke Millie breathlessly. "Oh! if so. do they not mean something to him?" and Mrs. Hartley uttered a glad cry as she looked them over. "oh. Millie:" che cried joyously, "they are 1 he precious documents, indeed! We must wire Gordon at once. Von glorious g!;-l! You have restored his fortune and" she paused and bestowed upon Millie an interrogative glance. "Yes," replied Millie frankly and fervently, "und love, true and lasting, as It was his long ago."

Resourceful Traveler. Ole the Bear (A. R. AVesterberg), mail carrier between Kevelstoke, British Columbia, and Dowcie Creek, 45 miles up the Big Bend, succeeded In accomplishing a feat that establishes a new record In this district. The great depth of snow up the Big Bend, together with the heavy crust caused by raining and freezing, made It practically impossible for a horse to travel the roads, but Ole conceived the Idea of making snowshoes for his horse, which, he did -put of. birch, constructing them circular in shape and more than a foot across. For protect'on he covered the horse's legs with blankets, and thus he succeeded In making Kevelstoke In three days without harm to himself or horse. Seattle Fost-In-telligencer.

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