Hammond Times, Volume 16, Number 153, Hammond, Lake County, 19 December 1922 — Page 17

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The gift that will make the home more beautiful, more comfortable, more inviting, is the "Home Gift." Its lasting qualities give it a permanent welcome. Here are a few suggestions for those who appreciate 1 H ! f -1 the joys derived from a gift that adds more pleasure the Home. to -

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1; J i A Gift of Furniture Makes the Christmas Spirit Lasting r'i Your home will be made merry with Christmas festivities and celebration If during the cheery week of. holidays. Then with the coming of the new year it us- ! : iiallv crop; baric to its evervdav asneci. Whv nnr makp this thp vpar to chancre the

j 0- - --j j x -'j j r S rule by choosing a beautiful new set for the living room, dining room, or bedroom or some item for any part of the home that will act as a reminder of the warm

hearted, kindly spirit of Christmas in years to come.

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Playing at "Hhousekeeping" is

the joy of all "Kiddies." We carry

a complete line of toy furniture.

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We have nothing but quality Home Furnishings, at prices that agree with the Christmas purse.

rniture Company

'THE HOUSE OF CONFIDENCE

Northwest Corner State and Oakley

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It's our responsibility to sec that there's always current to meet your demand.. In other words, it's up to us to do everything we possibly can to keep that battery going so strong and so long that you'll never think of going anywhere else to have it locked after. Never mind what make it is. We take care of all Batteries according" to Willard Standards. Come in; and let us show you! WILLARD BATTERY SERVICE cS2 DOUGLAS TEL. 554

Rep re seating Vilarei Batteries i THREADS D RUBBER INSULATION I and f Batteries TOCO SEPARATORS

LAKE COUNTY

HIGH SCHOOLS

v. HI be c hairman of the discussion iruKti-" in t.u district. n will pUm tor a district contest at which the jier.-on to represent the district in th state contest at Uoomington AiU ,f. chosen. The district chairman will appoint chairmen of the contest for each courtly of his tilstrict. The county leaders will in turn name l'-adert; in commissioned hiii schools of th5 county, and will

" arrange for a county contest on or i BLOOMING TOX. Intl.. Iec. 19. 'before March 23. The winner in

i Lake county high schools will join th county discussion will speak In

'with more than 250 other commix-

WILL COMPETE

competition with representatives of

jsioned high chr.olf.- of Indiana in the other counties of the district tha annual state discussion contest at district meet to be held April to he conducted under th- auspices Is- The students who participate i of Indiana I'niversi'y during March in tllf) discussion contests will be (and April. The subject to lie lis- supplied with Informative material t cussed by the hich ."ho ! orators by (he state university, i of Indiana this ye:ir i1--. "'Industrial The culmination of the discussion ! Disputes; a Program for Tlii-ir I're- contest comes at Indiana University

! vention and ?ettU rnf-nt in Tublio on April 27 when the 13 district "'.ark. R'.uffton; Sth district Qnen'and Quasi-Public Industries." winners will k state honors, lie tin Wtrt, Crawfordsrille : 10th disj Supl. it. ll. I-llder. rif Montilb. daln will Ho awarded the winnerst rict. Ewart Merlca. linn.elar : j -" " . , , . j FOLLIES GIRLS THEY WED-BUT STAY NOT SO

in the ttate meet. A banquet in 11 th district. Marj.-ric I'.alhbaush. honor of the district winners "will North M arj Chester: 12th district, be jflven during: their visit to the iVrncJius Allen. A.'blej ; 13th dls-

state university. The winner of the stale, discission contest last year was Miss

Georgia Carpenter, of Mitchell, the j

first ?irl who ever won highest honors in the context Arthur Crabtree. Ste wartsvlUe, took teond place and Harold ISiasser, of Mishawaka, was third. Idstrjct winners last year were as follows: 1st district Arthur Crahtree, Stwartsville; 2nd district. Donald Bartlett. Jasonville; 3rd dr--ttict, tJeorgla Carpenter Mitchell; 4th district, Ralph Smiths.. Columbus; ."th district, Johp Hume, Paiivlllc; 6th district, rjenevleve Lawless, Newcastle: 7th district Taylor CrelgMon, Srhortridpe high school, Indianapolis; 8th district. Thelma

triet, Harold 1;1s:is.k p, M:5ha waka.

Attorney's Efforts To Aid Convict Gets Him Into Further Trouble

, ber 5 -if be ever rets free of serving- he couldn't be found. He did tint

A j.iiv:ite in the I'nited States ar-j ATLANTA, G., Icc. One swift

j my receives $1 a day. whi'e sold iera j kick for one Tennessee attorney j in thf Kritish army receive ; cen's:! iiiat probably is the vow of Joe D. In Jar.nn. ti outs: Franc, U cents. VA'riaht, who will be released from

sentences. And at that the TnneaMe attorney was dcine his best for Joe. He wrote a letter to the Georgle Prison Commission making application fc ull pardon of Joe D. "Wright, alias James Davis. Hut iSecretar- Kell, of the tJommission, looked hirh anj

anil Italy. A cents.

;hat Joe had escaped from a GeorE-ii chain (-'SDg July 26, 192), and that the COimxLselon after a fruitless search for him had closed his ceae. Put now thanks to Mr. Tennessee Attorney Joe is located at;ii when he is" released from the Kentucky institution he will be met !

the Ktt"c'v Reforrratt-y Decern, low for one Jo Wrie-ht In prlnn a Geortria deputy

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Above. PcjKy U-rt, left; Ueien Le Worthing. Below. Genera Mitchell, left; TeMj UdeU and Jessie Keed. As - matrimrtTval barea Fl. its batting average i a tla j peared and left 'Peg a grasiZicsrfeld's Pollies is without a j lower than the merrury tn an ! widow in Jess than th ee weeks, doubt one of He greatest and I Eskimo's thermometer on a f'tgy Udell's romance didn't rncs: efficient orar.j-cations ex- j windy day. Geneva Mitchell jf that Jessie Heed tried iant. bat-and it's but spelled labored under the maritai yoke IhanfirVl' T2d iVY " V with a capital U-U-T-when it ! for just a we.t Pey Davi.' Worthing "a ini, 'KSrAS ."wrm.ntnt union- well. husband. Donald Grafton, di.ap- 1 rejularlj- at stag,

The alert Business man dealing with present day conditions knows that the big word today is 'Turnover." Whether he be a merchant manufacturer, jobber, or banker, he sees that one thing with a clear vision unbiased by the limits of his own business. It is in the air, and on the tip of every tongue. " And yet many of them entirely too many are thbking on only one suje of Turnover. They think of it as meaning rtpid selling putting money in and getting it out quickly and at a profit. They realize that they must put greatly increased efiorts back of all their plans for selling and distribution. The other half of Turnover is the eon6tjmeT. . All selling plans and efforts fail if the consumer doesn't want to buy. His desire for the product must be created. He must meet ths seller half way. He must be in a mood to buy before the talesman meets him across the counter.

That is the function of Advertising to create consumer demand and consumer preference. With this demand as a fact all selling plans have a chance to succeed. Without it they fail. The only chance for salesmanship to succeed without an existing demand is for salesmanship to assume the task that belongs to advertising the task of creating demand. If the present efforts that are being put into sellinfj were amply supported by a corresponding effort to create consumer demand through Advertising, the business conditions of this country would be rapidly changed into an era of great prosperity in tpite of Old World conditions and everything else. The proof of this is in the fact that right now, under these very conditions, the manufacturers who are putting proper emphasis on creating a demand for their product, as well as selling it, are doing a big business and are actually getting tha hig'i turnover that others are trying d strenuously to get through intensive selling.

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Tnblished by the Lake Cocetty Urn?, In co-operation with The American Association of Advertising Afeode3

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