Hammond Times, Volume 15, Number 19, Hammond, Lake County, 13 July 1921 — Page 4

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PAGE FOUR

THE TTMES

Wednesday, July 13, 1921.

THE TIMES NEWSPAPERS Th Lata County luuea LdUIy except .f..ray and ljundky. Jbatareti al Lb pusicttic la Uuuimjo, Juua it, Th. Ttu.ea iiajJt CiUcao-IiiJ:aii Harbor, dally exc.pt Sunday. Jt.uf.cro4 bi tfco jutoiXic in Ikuti Cuiwu, Nayu uvr a, m. The JU&ka County Tlino Saturday and Weekly Edition, untered at th PuttoClce In Hammond. February 4. 1M. Til. . Gary Kveniof Xljuoo L.i.;v e'.crwt uudy. lua vend at tae poaioEic. 10 Uary, Atril 1' . lilt. . All uuCtr Lb. act a JklarcA . loiit. a econd-claaa - mntlar. fcVUUiltiN ADVEKTIbLNU liKi'KKsiltN TATION . LOGAN PAyNil CO. CHICAGO -u.ry 0T1 o - .Telephoa. 1J1 ""Ninelj rhoruPBoa, M..SI CUicau . TolepUoiia iil Chicago (.1 b3 Tunc J Tcicpnou - J i..diji. harbor tKeiort:r aud Claa Aav Tieyhoi. ! iua.di) Mir Our l.Ncwa ljea.it- '1'1'.duoo ll&J-J vMtir.g ,. . .. - - i'o;ptiou - wii. wa Point , , .T.l.-phan. 4a It you have any trouble xettlng- Thi Tins uutaa xlu plaint laamenlately to th Circulation JUcparunauu akuimoud ( private m hare) 3luo. J10L, 3161 (Call lor wliMwr dir-arrmnt wtniwl.) JiOTICli XU a'JIiaCEIBKKS. If you fall to receive your copy ct Turn Tina ai iircruptly aa you have in tba paai. please do not think It baa itcu loat or waa not beat on tunc. Kem'imo.r that th mall aervlco Is not wnat it ued to be and tt-t complaints are in.rMi from many aources about tbe tre-ln and mail mot vice, las Tikis baa increased its nvullng equipment and la ut.'lvlna earnestly to react! It patron on Uiu. lia prainpl in advliln; us wban you do not et your paper and w. wui ci promptly. . LET THE COPPEES SHED. la the hottest hour of the hottest afternoon of last week, which was the hottest of the summer, the l.ottest and most uncomfortable locking Individual in the whole city was one of the traffic cops at a down town street intersection- He baked, he boiled, he fizzled. He radiated heat. The harder the sun shown Ucvrn from a cloudless sky through the breezeless air, the harder the heat bounced back off the brick pavement and hit him in the face. That copper looked like . he could tell a thoroughly baked lobster just how it iclt after it was cooked and ready to be placed on the lable. The difference between the pclicernau and the lobster, however, is that the lobster, after going through it3 bath, is usually set aside to cool, while the police- .'. man Is permitted to keep on with his Turkish bath, "says the Fort Wayne News. - There's a limit to human endurance. It's high lime that the uniform regulations of the police department were changed so that the official garb of the finest permitted them to take off their coats in summer time. Discipline in the force is a fine thing, and of course a neatly coated offiter looks much snappier than cne without when the weather is cool. However, the postoffice department turns out a fair ; looking bunch of soldiers in the summer time, and the army itself during the course of war found that it . could turn out a snappy guard in O. D. shirts. If the - coppers wculd just promise to hold up their jeans with ' d belt and not with "gallusses," the coatless coppers ' with a uniform tie could be made to be the city's orCcial representative without discrediting the city in the least.- Of course, there is the point that a coat hides the policeman's billy" and his "gat" Neverthe- : Uss, the fashion tailors of today are pretty handy about : putting in large and roomy right hand pockets, and aiso, the shoulder holster is pretty bandy, even when worn under the shirt. Let the copper shed a layer.

As ycu increase your advertising you Increase your business so fast that your expenditure turna out io be a much smaller percentage than the percentage of your appropriation. Increased volumne is the way out of present day difficulties. Increased volume is secured through better values and more advertising. It means a lower gross margain for the consumer to nay and more net profit for the merchant. A good illustration of the stimulus afforded by advertising is cited in the following case- At the close of the firat season's business a firm in question decided to reduce its advertising appropriation from Z to 3-42 per cent. The business for the ensuing season declined 12. o per cent. The secoud season the firm appropriated 4. OS per cent fcr the third season's advertising. The business jumped to "4 per cent over the second season and the result was that the appropriation turned out to be only 2.6S per cent instead of 4-68 of the third season's business. Supposing the first season's business to have been a hundred thousand dollars, the proportions of business done to the advertising fcr each succeeding period will work out as fellows: Advertising Sales 131S Spring $ 3.420 $ 87,000 3 918 Fall 4.095 152,250 1913 Spring . 3.654 97,104 1919 Fall 6.166 122,740 1919 Year 9.S20 219,840 1920 Year . 20,979 434,951 The intertsting and instructive thing about these ligures is tbe way in which an attempt to save money by cutting down the advertising percentage, defeats itself. The business drops so fast when you do insufficient, promotion that the percentage of expense scars, due to tbe decreased volume. Your next year's business depends in a large measure on this year's promotion. Now is the time to use more advertising and make every inch count.

: ADVERTISING AND DEPRESSION At this time when bu&iuccs is in a period of ; transition, many business men 3re inclined to decrease " their advertising appropriation. Analyses have defi--nitely shewn that business moves up and down with advertising. A well known clothing firm, with whom most people are familiar, give this testimony: "You i-ally can't spend any money advertising. The real vay to decrease your advertising expense Is to Increase it. It will start your business growing and pretty soon you will find the advertising expenditure can't keep , -up with the growth." The truth is a decent advertising appropriation 13 an investment, not an expense. It's the too Email advertising appropriations that are the expensive ones. : Too small an advertising appropriation Is about the greatest expense a business can have.

A BRITISH EXPERIMENT. While the details remain to be scrutinized and f-ome points are yet to be settled, it is quite clear that the long-drawn-out British coal strike ends with the adaption for the first time of profit-sharing In a British industry on a national scale. The fight has lasted 16 weeks and it has been notable for the absence of violence and for a really stupendous effort on the part of the laboring class to feed the women and children whese husbands were on strike. Yet the issue was such a large one that all labor and all capital felt the necessity of a clear-cut settlement. The subvention the miners now demand from the government, and which is the sole remaining condition on which they resume work, brings profit sharing directly into the coal industry, and practically makes It impossible for the government henceforth to remove its bands. Whether this will work the benefits hoped for remains the big question, the answer to which will be looked for throughout the world.

AS RUNNING a pirate ship Is a dangerous and laborious occupation, it is plain why nobody has advanced the theory that the I. W. W. are engaged in Captain Kidd operations off the American coast.

PROHIBITION WILL EE nearlng realization when oootlegging is put on the same plane of respectability as tobbinj a grocery store.

HAPPY DAYS are these, with all roads leading to the picnic resorts.

IF SOME MEN took to bootlegging to get their names in tbe paper they are succeeding.

EX-PRESIDENT WILSON has grown silent enough to be the personal representative of Colonel House.

TEX RICHARD'S PALM always Is in the pink of condition.

THERE ARE some among the grownups who still remember when they used to enjoy school picnics.

The Passing Show MlTlDEn. will out in ono way oil another In any divorce caaa HIT we do believe If we WT.UE that kind of a man AS the neighbor women say AVE f.hould be very careful to see THAT no allk undergarments WERi; left In our apartment AS they Invariably esm to HE from all we have read of sui-h cases . MAM" a married man WHO Is chasing other married women DOESNT know that there AHE snakes In his own orchard. NOTHIG worries a WOMAN more than getting HOLD of a man's hand that HASN'T any squeeze to It and you

KNOW there is that SORT of a mlt. THERE was a time when t GIRL displayed her pantalettes IN order to hide her ankles Bt'Tlts different nowadays. IN addition to being- hot JVLV also has five Saturdays Till S compensating for the weather BY providing an additional bath day. OIR idea of the time to pass A law is when, as now THE 'fashion editor of an Influential NEWSPAPER speaJo favorably OF lace riding breeches AND actually goes on to tell how TO make them. A princess believes that the HERO always marries the girl Bt'T a married woman KNOWS that oftener than not THE villain marries the girl. BY the time a man's hair THINS out pretty well on top $2.70 from Hammond to Fort Wayne ALSO $1.26 KNOX $2.70 SOUTH WHITLEY $ .64 VALPARAISO $1.56 HUBBARD. AND RETURN NICKEL PLATE ROAD EVERY SUNDAY Proportionately Low Excursion Fare to other points. Get full information of P. Thomson. Ticket Agent, Hammond. Indiana, or address C. A. Pritchard. D. P. A.. Ft. Wayne, Indiana. "ALL WORK AND NO PLAY MAKES JACK A DULL BOY"

HE spends very little ) TIME before the mirror AND never fails to call for steak 'SMOTHERED In onions WHEN it appears on the menu. when a man has to get up In the dark TO Ett the baby a drink and falls OVER about 9.000 chairs and tabKs III; wonders howlncll the MOVING man ever got all the frri'KK into three wagon loads.

HOW MUCH DO YOU KNOW?

aaaUaMdal

1 If the maker of an Instrument signs it with a typewriter or any other mechanical device is It lrpal? 2 What is the dfference between a stock broker and a Mook Jobber? 3 WlKit is tho difference between a company and a corporation? i What is a script dividend? 5 What are cereals?

6 How much milk should a profitable cow give? 7 Should a horse be given water before or after feeding. S How many letters are there in the French alphabet? .9 Where are tho "Celestial Mountains?" 10 In what state jrroup are Louisiana, Arkansas, Oklahoma and Texas? ANSWERS TO TUESUDAT'S QUESTIONS 1 What Is a loose sentence? Ans. It is one that can be terminated at one or more places and still make complete sense. 2 What is the fifrure of speech in

the sentence "The city cast its vote?" i Ans. Mentonomy. 3 What was probably (the first drama printed in America? Ans. "The Price of Ilarthia" by Thomas Godfrey about 1763. 4 Why was the poetry of the Rev

olutionary Age of a satirical nature? Ans. Because of the political differences. 5 Who were the Hartford Wits and what did they attempt? Ans. They were John Barlow. John Trumbull and Timothy PwiRht. They attempted to establish a national literature. 6 What Is a guaranty? Ans. A guaranty Is a guarantee of one person to another that a third person will carry out his obligation. 7 What are the usual forms of negotiable instruments? Ans. Promissory notes, checks and drafts. 8 What Is meant by dividend? Ans. The dividend is the amount distributed among the stockholders and represents the net earnings of the cornpan . D What Is the difference between preferred and common stock? Ans.

Preferred stock usually states the dividend It pays whilo common stock takes what dividend la left. 10 What is the Uranch of physics which deals with the laws of force called? Ans. Dynamics.

and Mra John Young. An automobile with three men In It was hit Saturday night at Maynard. by a Pan Handel train. The men were fortunate enough not to be hurt ao severe or killed. The car is all smashed The little daughter of Mr. and Mrs. Paul Schultz was christened Sunday. They named her Mildred Helen Amanda. Mr. and Mrs. Otto Schultz and son, have returned from their trip to Erie. Pa., where they have b4cn visiting over a week. Rev. and Mrs. Brunn left for a three weeks vacation to visit with their sons in Brooklyn New York.

LANSING

The picnic heij at the Ijan.lng Lutheran St. Johns School. July Four'.h, was a pood success. Mr. Twipter and family from Kankakee pent a week at the home of Mr. and Mrs. Kin:ie; Mr. and Mrs. Wm. Terpstra and their daughter, have returned from Grand Rapids. Mich, where they were visiting at home of Mrs. Terpestra's mother, Mrs. Knol. Rosie and Clara Fry from Crown Point are visitinsr at the home of Mr.

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