Hammond Times, Volume 14, Number 292, Hammond, Lake County, 31 May 1921 — Page 3

Tuesdav, Mar 31. 1921.

THE TDfES Page Three

WILLYS STARTS BUYING REVIVAL BY REDUCING PRICE President of- Willys-Overland Repeats Plan Successful in 1915 Joha X. "Willy. rrilnt of WillysOverJana .in drovs home th trath tiv.t hUtory net only repeat, bat can b made to repeat, when he. announced srcaahlngr pries cuts In Overland and 'Illys-Knirht motor ears this -week. Wlilys' ehaxp reduction to lo?r prices at this tirat, according to WUi:. Overland distributors, has stimulated mrket in the low priced automobile feld Just aa hit startling price reduot:ona in 1315 opened a great baying way for Overland cars at that time. ' The Willys-Overland reductions wlU take effect, June 1. bringing the price cf the Overland MsdeJ 4 touring, the most popular model, to tiie lowest 6gur at which It his evr been cffvred. $636. Thia is 32 per cent less than th price of laat September and is a 1200 reduction from the price obtained this apringr. Deep re-dmilons wer mada In all models, the Overland coupl ieie reduced to 1 1.000. WJUyg. Knight reductions now class the Wiilya-Knight car among the very loweit priced of the fine tar

group. The Will yg-Knight reduction is i

1300 tro the touring car bnnglng it to 11. 116. and the W;llys--Knight sedaa is reduced June flrat to $2,760. According to Wiliya-Overland distributors thia courageous and char--cteriatie move on the part of the Wi;y. Overland head promises to have the same effect upon W;iivgOverland trade which a similar cut had in 11B, and there is evidence of this fact In a notice that has been received that the Wiilya-Overland plant will increase its production 60 per cent in June over the month of May. vVMl thia reduction Is sa:d to represent a loss on every car sold at this tima, there is l.ttle, doubt in the rmndi, lha company's officials that business will ba ao stimulated that savings in quantity production will scon offset th loss. In speaking of the factors which brought about price . reductions Willys said, "I have always held to tin ideal ff building cars which might be described aa designed by the pubilc. We hav trUd to give the public Just what it wasted ar.d to keep our price a: a low point o that the car would always te a good Investment. "I have had in mind for a long time that the Overlaid car should soil at $66. I recently made a trip among 3. COO of our dealers and convinced myself that at this price the Overland car would be a leader in popularity because I know from our experience with it during the past year that it is already a leader in low cost operation. i lagBB -

"After weeks and months of figuring we decided to take this step and in doing so we not only have retained th high standard of quality In the car. but we havn so im-prov ei It in many details that it is actually a better car than ever. These prices, now at rock bottom. represent valuations which may be literally said to have been established by the public. There ir every Indicat'on that thse new pnce3 will prove most attractive. The new overland prices ar. touring !6?S. formerly $??3: roadster, $f5. formerly, $505. coupe. J1.0Q formerly. !f 1 . 4 C 5 ; fcedan, $1.:T3, formerly $1,475. The Willys-Knight new price are touring. $1. ?.;. formerly SMS5. roadster. $1.S?S. formerly $?.1?5; cn'ir". JC -jji formerly $;,S45. sedan, tZ 759 formerly

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HOBART

Mrs. Alice "Watkins of Chicago visited here s inlay at the home of Mr. and Mrs. H Brand. Chas. Maicke returned to his home In Chicago ysteday after a few days visit her I'h his aon. Mr. Otto Mb ic k e. Mr. and Mrs Ccfgre of Hammond and Mr. and Mr-' Collins and f'nni'.y of Mark vif.tp i h- re yesterday at t'.tc home of Wm. 13 o Idt. Mr. ar.d Mrs. A. G. Ingram of ? Iu is ate hei e vis.t ing at the home of Mr. and Mrs. M. Flick. Mrs. L.uvrrnc! Traeger, who has been seriously ill during the past wee'. was taken to the Mercy hospital at Gary -Saturday. Harry T. ioni, St.. badly smashed Ms Bjic'k car Wednesday, -a hen he ran into a ditch near the camping grojr.d.s. The car turned over ar-.d at hough it was badly damaged. Mr C'Hins eetared uninjured. Tii Griffith ball tiam .-i'.l piay the Hobatt team hete at the way on Decoration day. Miss it il'iah Nee lft today on a motor trip through Michigan.

DYER

Arthur Erewer spent Friday at Chi

cago.

Mrs. E. C. Brewer returned to her home on Friday afternoon after st oral weeks stay n:th her daughter . ; Mrs. Yema Hiliigonds and family of Dubuque. Ia. j Jostph Keilman and family of Ham-j mend (.pent Saturday and Sunday -with relatives. Mrs. Math. Klein cf Hammond Is visiting t ith F. R. Keilman and j family. j Mrs. Frank Gray of Gary is spend- 1 Ing pveral days with Mr. and Mrs. C,

Depfiihl. Mrs. Chas 5trudeman of Chicago: spent Saturday and Sunday w.th Chas Ke-lriian end family.

I " Mil f . 1 iin ; I

Model 10 $150.00 You Could Recognize the Victrola Blindfolded

If you were in the middle of a dense forest and blindfolded you would not fail to recognize the Victrola. There is that indefinable something about the Victor Victrola that cannot be explained other than to state that it is a personality, just as there is a certain charm 'about individuals that draws you to them. The Victrola's tone and expression is different pleasingly different and it is this difference that has placed it highest in preference throughout the world. Placed in your home on very convenient terms. A?k for our Insurance Policy it's free1.

Straube Piano and Music Co, 631 Hohman Street Hammond

DoubleS, &H. Stamps Wednesday

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Sales for Wednesday and Thursday

After Decoration Day Many Unusual Reductions in Force

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Navies, Blacks, Browns, and Taupes, Finely Embroidered

Now $23.75

Their originality, .their fine workmanship, their beautiful quality are usually associated with a much higher price, and they have been gathered from higher priced models and placed at the disposal of stlish and economical womn for much less than their real value. All show evidence of clever embroiders-.

Decidedly Smart lingham Frocks at a Decided Savins

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The quality is a firm, cool one, in red and white, black 3nd yellow, blue and white checks. The dresses are prettily trimmed with organdie embroidery at collar, bodice and cuffs the season's newest stvles.

Unusual, Indeed Voile Frocks the Desired Styles

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Deliciously cool, temptingly stylish, these hne printed voile frocks will appeal to every woman with an eye to saving money. Clever trimmings of organdie add to their attractiveness. At $5.98, a choice of six

different stvles.

rsrandie Frocks

Dotted or Plain Cleverly Trimmed

These fine dresses show clever self-trimmings and trimmings of lace, embroidery and rose buds. The styles are summer's cleverest conceptions in such shades as midnight blue, honey dew, sunset, orchid and white. Their low price will be equally appealing as their style.

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am oKirts

A Great Variety of New Patterns

Essential for summer comfort and utility are two or three plaid skirts. These at $5.98 are all-wool, in the smart plaids and checks, finely made and cleverly finished. WASH SKIRTS of cotton trtcotine are desirable

for their quality and low price, which QQ

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every woman s wra

Regardless of Actual Value Without Exception

OFF the Original Price Including Scores of Advance Fall Models a Sensational Event

For here is an opportunity to possess a beautiful wiap for now or next fall at a saving of one-thud. There are no exceptions to this sweeping offer no "lfs." "ands" or "buts." Just deduct 3 V ?' ', from the price tag. Hundreds of wraps to choose from. Finely embroidered ones, handsome silk -lined ones, wraps of suedine, wool velour, Ramona cloth and Valrora, in all the desired shades, at one-third off.

Boys' $22.50 Suits $15.75 Fine suits greatly reduced. All-wool fabrics, manly patterns, becoming styles, most of them with two pair of pants. Excellently made and tailored.

Boys' $18.00 Suits $11.00 Suits for school, suits for dress, suits for all-around boyish "wear and tear." Made for service of all-wool materials to our exacting standards.

Blue Serge Suits $9.75 Tine material is guaranteed all-wool, fast color blue serge the style and tailoring are to be found usually in higher priced suits.

No Greater Values than These

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were $50

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Hart Schaffner & Marx Suits Society Brand Suits and Michael Stern Suits

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These are suits of knon make, suits you and we have confidence in. at a very considerable saving. You won't find every size in every style, but OLR SIZE is in the assortment. At a glance you can see they are regular $50 suits. You get them fev $37.50 men's and young men's models; stripes, herringbones, mixtures and plain blues, browns and gtey; 2, 3 and 4 button styles. i

Suits at $32.50 EE Judged in the regular way, these are $45 values, lire materials, styles and tailoring EE all say so. They have been reduced lor EE quick clearance to $32.50.

Suits at $42.50 Some of our finest suits are here they look like $60 ones because they are. ou get them for $42.50 now.

Summery Waists $2.98 They are of striped tub silk and pongee the cool, durable fabrics for hot weather wear. The desired styles for sport wear, for business and for general comfort. Made with "lli-lo" collar. Sizes 36 to 46. Muslin Gowns

$1. 19

The quality of these gowns will appeal to women who are particular. The muslin is firm, finely woven and attractive. Trimmings of lace and embroidery; $1.50 values, $1.19. Muslin Skirts $1. 19 With summer frocks you'll need plenty of these underskirts; made with double underlay, and daintily trimmed with lace and embroidery; $1.50 values, at $1.19. Percale Aprons $1.10 Made of a firm, superior quality, in dark and light shades. Tyback and regular styles. Extra well made and finished; $1.59 values at $1.10. Just Here Just Unpacked! Children's Dresses

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of Ruffled Organdie Chiffon and Georgette

GROUP ONE Fine ruffled organdie EE dresses for children, with jicot edge, in EE the very attractive styles, trimmed with EE laces and ruffles and embroidery' 5 $5.98 E to $13.50. GROUP TWO Chiffon and georgette g dresses for children, in the accepted summer models; exquisitely trimmed; EE $12.98 to $19.75. ' H Men's $2 Union Suits U $1.25 Athlete style Union Suit?, made of fine EE madras stripe nainsook cloth; cut large EEj and roomy with taped neck, taped arm- EE holes, closed crotch; sizes 34 to 46. EE Boys' 75c Union Suits 1 48c Boys Athletic Union Suits, of pin check EE nainsook cloth and boy's Porous Knit EE Union Suits with short sleeves and knee j lengths. EE Men 's 65c Hose g 35c pair Pure thread silk and silk and fibre hose, EE with reinforced lisle hefl and double EE toe; black, brown, grey and navy. EE Slight ;econds, but wear unimpaired. EE 35c a Pair 3 Paa- for $1.00 jEj Boys ' Sport Shirts 11 75c Made with low collar and short sleeves, EE in light and dark blue striped chambray e and khaki twill, guarantee fast colors; EE sizes 8 to 16. EE 75c Shirt & Drawers J 50c Men's Balbriggan Knit Shirts with short j sleeves and Balbriggan Knit Drawers in e ankle length. Extra well made gar- Foments, in sizes 32 to 46. EE