Hammond Times, Volume 14, Number 228, Hammond, Lake County, 16 March 1921 — Page 12

THE TIMES Wcdnrsrlav. Mnivh 1H. If)'.1! ;'9 SgSSSSSSeari 1 iff ! 5, i M HOW YOUR INCOME MAY BE ASSURED NUMBER 8 ;rl '-iJ U t! H i id ;3

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If you quit buying-, the retailer 13 the first to feel it. He gets hurt FIRST. Who next? Everybody who works for the retailer or sells him anything. Who NEXT? Well, that about covers it all but it goes a LONG way. Farther, perhaps, than you had thought! It goes all the way, and comes back to affect the fortunes of EVERY ONE of us. The Immediate Effect Every one who works for a retailer is virtually a RETAILER, also. So, if the retailer's business suffers, so . must that of all his employes, sooner or later. And THEIR business is that of selling him their services, at a fair profit. If his business is greatly restricted through the Public's decision not to buy, he must either reduce the salaries of his employes, or dispense with their services or both. If you are employed by a retailer, you will realize how soon this condition might come home to YOU, if the Public just carried it far enough. And, since YOU are part of the Public, this is a condition to have in mind if you withhold needed purchases from OTHER retailers. These Reach You? A retailer buys light and heat and power. He buys them from somebody. Maybe YOU are a part of some business that furnishes light, heat or power to some retailer. If so, poor business at the retailers store would eventually affect YOU. A retailer buys delivery service purchases wagons, trucks, etc. He buys THESE from somebody. And SOMEBODY wants him to keep right on buying.

A retailer buys advertising space in newspapers. The readers of the paper want him to keep right on doing it. They are interested in the retailer's business news. The newspapers want the retailer to keep it up for without it they could not furnish their readers their daily newspapers at the nominal existing charge. So, the retailers interests are closely interwoven with every phase of local conditions. . This Would Eventually But even more important than that, is the BIG cycle of buying that extends backward from the retailer to the jobber and from the jobber to the manufacturer. All of the goods on any retailer's shelves are MANUFACTURED SOMEWHERE and by SOME ONE. The manufacturer who produces each article is NOT a SINGLE individual.

He is a man at the head of a business employing, perhaps, hundreds and each of these employes is, in the strictest sense, a manufacturer. Each is affected for good or ill, by conditions as they affect the manufacturer. So, when YOU decide not to buy this article, or that, from a retailer, you are deciding not to buy the work of the employes of some distant manufacturer. He suffers, but THEY suffer WITH him. And, if buying INACTIVITY just becomes strong enough to reach enough retailers, it will reach enough jobbers and enough manufacturers to reach YOU, too! And YOU will be affected, just as they are!

Can't Escape This? Depending upon your particular employment, you are a manufacturer, a jobber or a retailer, in SOME sense of the word.

When their business is curtailed, yours is curtailed. And when, as an individual, you QUIT BUYING from them, you are establishing a condition which,, sooner or later, will force them to quit buying from you. That isn't what you want. Of course NOT. How can it be prevented? By preventing a condition which" would BRING THAT RESULT. ' ; How can YOU prevent it? By buying from THEM. Then they must buy from you. You will have kept in motion the BUYING IMPULSE that makes each buy from the other and in turn buy from YOU.

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Prosrrltr roar; pood business. Good h ii I n s s mpans

activ buying. Buying moTes in a

circle. It must befrin with you yv 3tH In llio end U rnmis hark to TOM. '

There are four factors in the Circle of

Buying the manufacturer, the jobber, the retailor and the buyer who is YOU. Together, these four factors constitute the Public and pprinz FROM it. The manufacturer, jobber or retailer is In a "separate" class only bo far as his own business is concerned. In every other relation of life he is one small indlridual in the great Public, affected by the same

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1 1 r i n k conditions that affect you.

Onfulrfx own business he IS

. you a BUYER. Ke Joins with

you. tnererore, in starting ine ouy-

ing IMPULSE that sweeps around the Circle. He, like you. buys the necessities and comforts of life from a retailer who buys from a jobber who buys from a manufacturer ALL OF Y.'HOM must buy from the Public (you) the time, skill, knowledge, materials, etc.. that (he Public has to SELL. When YOU buy, ALL buy when YOU fttor. ALL stop!

A Big Lesson If we learn one thing as we go through life, it is that the interests of each are all bound up in the OTHER. What helps YOU helps OTHERS. What helps OTHERS helps YOU. What happens to the manufacturer, jobber or retailer, is bound to happen to YOU ! If he profits, you profit

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Way to ProsperityPrices now are LOWER. Do we want them to get SO low that they will mean LOW WAGES and unemployment, too? Then, let's assure the welfare of each one of us by assuring the welfare of ALL. It begins with ME with YOU. We start Prosperity around the Circle, by BUYING from the dealer. Then, watch it sweep around, and COME BACK TO US!

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This article is one of a series. Be sure to read them all. How one man gets the salary he lives on.