Hammond Times, Volume 14, Number 226, Hammond, Lake County, 14 March 1921 — Page 7

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HOW Y O, U R INCOME MAY BE A S S U R E D N U M B E R

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Soak the jobber! a "useless" middleman! If we could get rid of HIM, prices would come DOWN! Well, let's see about it. Let's see just how "useless" he is. Let's see how much we could cut off of prices if we were to get rid of the jobber. Maybe You're a Jobber To begin with, anybody who works for a jobber, or helps a jobber do his work, is also a jobber, and is in the jobbing business. There must be a good many thousand of fine men and women employed by the jobbers of the United States. Each of these men and women, executives, clerks, salesmen, etc., believe the jobber is a useful cog in the business machine. THEY don't want the jobber eliminated. The jobber buys large stocks of goods from the manufacturer. The manufacturer would suffer if the jobber were eliminated. Therefore, so would everybody who works FOR the MANUFACTURER. And the Railroad Men! The jobber has the manufacturer's stocks shipped to his warehouses by the railroads and pays the railroads for their services. The RAILROADS would miss the jobber and, therefore, so would all railroad employes. The jobber does a great deal of carting. The builders of trucks and wagons the drivers and others who operate them, would miss the jobber. The jobber buys or leases real estate and erects or leases warehouses. Some one would miss the money that goes into THESE. And, if the jobber were eliminated, and all of the people employed by or through the jobber were deprived of their income possibly it would affect YOU. Mavbe you sell something to SOME of these folks!

Is the Jobber Useful? Now, WHAT does a jobber do? Is it a useful service and does it increase, or lower, the cost of merchandise? The jobber stands between the manufacturer and the retailer, rendering a service to both. And in serving them, he serves you. He Does These Things The jobber assembles from various distant manufacturers stocks of their goods, and holds these stocks at the instant disposal of retailers in his immediate vicinity. First of all, the jobber contracts with the manufacturer, thereby assuring the manufacturer an outlet for large quantities of his goods and permitting the manufacturer to shape his manufacturing program economically. The jobber then assembles these stocks at the convenience of retailers in his territory, holding them in reserve for the retailers' needs.

The small retailer may not be financially able to carry his own reserve. With the jobber at his back, he doesn't need to. , Additional stock can be had from the jobber at once.

Aids Competition Thus the jobber helps the small retailer to maintain a full stock for your, the PUBLIC'S convenience. He helps many smaller retailers stay in business, by holding these stocks subject to their call, without any BIG investment of their own. Thus they may compete with larger stores, where otherwise it would be difficult. And in competition, thus encouraged, there is the direct tendency toward fair, rather than higher prices. The jobber further encourages smaller retailers, in matters of credits, etc., which might not be extended direct 'by the factory because of their lack of intimate knowledge of the men and conditions with which they are dealing.

Is This Useful? So, alter all, it appears that the jobber serves a useful purpose in the nation's distributing system that he is a needed and necessary distributing point that he saves time and money for the retailer that the service he renders encourages competition and lower prices and that thousands of good American citizens draw their pay from or through jobbers. And maybe you are one of them.

Knows "Who Is Who

And befor

ing" the jobfirst see who . 'Maybe he

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Prosperity means

frood business. Good b u s i n e sa means active buying. Buying circle. It must begin and in the end it comes

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mores in a with you back to you

There are four facto; s in the Circle of

Buying-- the manufacturer, tee jootr, the retailer and th buyer who is YOU. Together, these four factors constitute the Public- and sprinc FROM it. The manufacturer, jobber or retailer ts in a "separate" class only ?o far as hi? own business is concerned. In every other relation of life he is one small individual in the great Public, afu-cted by the same

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llvlnr o&d;t!ona that affect you.

Outside his own business he IS

vou a KLiJbK. lie joins wnn

you, therefore, in starting: the buy

ing 1MPULSK that sweeps around the Circle. He, like you. buys the necessities ard comforts cf life from a retair who buys from a jobber--who buys from a manufacturer ALL OF whom must buy from the Public (you) the ti'.ao, " skill, knowledge, materials, etc.. that the Public has to PELL. When YOI' buy, ALL. buy when VOTJ stop, ALL. stor:

The jobber's service is a necessary service. It must be performed and must be paid for! The same is true of the manufacturer the retailer and every one of us. Each must be paid the cost of what we sell plus a reasonable

profit.

' talk of "eliminat:r any one else, let's

nd what he does.

is YOU, after all or

your neighbor. And that makes a difference. Interests Interwoven Our interests are all curiously intenvoven in the business of living. Each depends upon the other for HIS welfare. If you are doing your best giving good value and service for a fair profit, just assume that the other fellow is, also and go to it! You buy from him and he'll buy from you!

As Sure as Sunrise And that's what we need BUY

Prices were HIGH but they are now lower. If they seem reasonable and fair, as they do, let's start the CIRCLE of 'Buying which is the Circle of Prosperity. It must BEGIN with YOU and ME and as surely as the sun rises it will swing around the Circle and come back to US. Let's buy and start the Sunshine!

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This article is one of a series. Be sure to read them all. How one man gets the salary he lives on.

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