Hammond Times, Volume 14, Number 220, Hammond, Lake County, 7 March 1921 — Page 6

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Mowl.-iv. March 7. 192!

HOW YOUR IN O O M E MAY 'BE ASSURED-NU M B E R

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For almost two years I have needed a new rug- in my dining- room. But, I don't need it any more. I've bought it And, I'm going- right ahead, buying some other things that I've been needing things that I didn't buy because I felt that prices were TOO high. I'm not going to buy extravagantly. I'm going ahead prudently and wisely, buying the things I need and want And I have two thighty good reasons.

We must BUY before we can expect to SELL. Each of us has something to SELL. Therefore each of us must BUY. And BUY, before we can hope to SELL. The Buying Horse pulls the Selling Cart. When we take part in any action that restricts the activity of buying, we are just as surely helping to restrict the activity of SELLING. And we each have something to SELL.

buys my labor and YOURS buys our time, experience, skill, materials, etc. Or, if HE doesn't buy it, one of the other two factors in business the jobber or the retailer must buy it We get our money our profit from ONE of these sources. Figure for yourself where does YOUR money come from?

Here They Are What are these reasons? Well, the least important of them is that I'd like to have these new things. It is one reason, but The MOST important reason is THIS: I know that BUYING must come before SELLING just as a horse must come ahead of a cart and I've got something to sell! So, if I want to sell my time, skill,"" experience or materials, I must FIRST buy from some one else. If I DON'T he can 't buy from ME. That's the real reason! Buying Comes FIRST Buying DOES precede SELLING. There must be buying or there will be no selling. There must be sunshine or there will be no shadow. Tli ere must be a shout or there will be no echo. There must be power or there will be no motion. There must be DEMAND before there is SUPPLY.

Your Money No manufacturer invests his money in a large stock of wares unless he, first, knows that there is a market for them a DEMAND. Knowing, first that there is a DEMAND, he provides a SUPPLY. And in providing-that SUPPLY, he

It Comes Back Next, the jobber, knowing there is a demand for certain merchandise, assembles stocks of it, conveniently located for surrounding- dealers. The DEMAND was there FIRST. The jobber felt it and he therefore acted. The retailer, likewise, feeling this demand, bought from the jobber or manufacturer. The DEMAND existed FIRST. The manufacturer, jobber and retailer responded to it. And

you benefited if they bought your time, experience, skill or materials. Do We Want THIS? When we quit BUYING then DEMAND has ceased. When demand ceases, SUPPLY ceases. When SUPPLY ceases, that means that mills, factories, jobbing houses, dealers, etc., must run at low ebb, or stop entirely. And that means low wages or none.

Buy Then Sell Demand or, in other words, BUYING comes before selling.

)Pt irJi 111 Kuch MiiKt'lUvr , o Other fan lammmm ft . S?y ' roin Otiipr.: I "T tram la. ST' jws. Jf V-1A Ko-Hi I T.rne V, S CQ SMter SHU . AS JjW .'if

Comfortsl Materials jy .la

rrospr!tr means pood business. Good

active buying. Buying moves in a t3 V.-

ircle. It must begin vrith you .1'' .nrl in the end it comes back to yo'i. NJts There are four factors in the Circle of

Ruying the manufacturer, the jobber, the retailer and the buyer who is YOU. Together, these four factors constitute the Public -and spring FROM it. The manufacturer, jobber or retailer is in a "fieparate" class only so far as his oirn business in concerned. In every other relation of life he is one small individual in the great Public, affected by the same

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that affect you. Outside his own business h

you a Pt YE R. He joins with you. therefore, in starting the hnv-

fns I.MPUL.SF; that sweeps around the Circle. He. like you, buys the necessities and comforts of life from a retailer who buy3 from a jobber who buys from a manufacturer ALL OK WHOM must buy from the Public (tou) the time, skill, knowledge, materials etc.. that the Public has to SELL. When YOV buy, ALL buv when "i OU stop. ALL stop:

Or This? If we want the things that come to us when all business is ACTIVE if we want the things that come when the sources of SUPPLY are fully at work then we must supply the one thing that will BRING them. We must furnish the POWER of DEMAND. And DEMAND means BUYING. Isn't THIS the Time? Buying- comes first, and just as surely as day follows night, BUYING brings SUPPLY. And Supply brings prosperity, employment and good wages and profits to each and every one of us. Prices are now lower than they have been. Manufacturers, jobbers and retailers say they have reduced them as far as they now can. If these prices now seem reasonable, why not accept them, and BUY. Still LOWER prices might mean new hardships, instead of benefits lower wages, and unemployment. If prices seem fair, as they do, let's buy and thus furnish the power that will keep the wheels of prosperity turning.

.Buy

Sel

This article is one of a series. Be sure to read them all. How one man gets the salary he lives on.

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