Hammond Times, Volume 14, Number 214, Hammond, Lake County, 28 February 1921 — Page 8
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TKE TIMES
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Fro. rarity means good business. Cood business means active bvying. Buying moves in a circle. It must begin with you and in the end it comes back to you. There are four factors in the Circle cf Buying the manufacturer, the jobber, the retailenand th buyer who. is YOU. Together, these four feelers constitute the Public and springs FROM it. The manufacturer, jcibber or retailer is in a "separate" class only so far as hisi own business is concerned, fn every otfier relation cf Ufa he is one small individual ,;n the
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around the tirch and values hch to ipn When udh slop evenuhina sIods
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greet PvbVc, affected by the seme living conditions that affect you. Outside h.:s own business he IS you a BUY Eg. He joins with you, therefore, in strafing the buying 11 PULSE that sweeps around the Circle. He, like you, buys the necessities and comforts cf life from a retailer who buys from a jobber who buy3 from a msnv.facturer ALL OF WHOM must buy from the Public (you) the tim, skill, knowledge, materials, etc., that the Public has to SELL. When YOU buy, ALL buy u!.en YOU iop, ALL step!
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Prices have been reduced. They are lower tww than they Trerc. How much lower do you, want them to go? Are they fair NOW or nnut they go still lower to be regarded as fair? When we feel that prices are fair, we BUY. Wfe need buying for our mutual and general prosperity. Therefore we need fair prices. But, if we are to judge whether or not prices are FAIR, we slhould first have a clear and full understanding of what we mean by FAIR.
Around the Circile When we consider the FAIRNESS of prices, we think naturally and FIRST of the amount of money- in dolkirs and cents that goes oat of our pocket. But we DON'T realize until v c stop to THINK about it that r:hq:t '(JOES OUT must sometime COME .BACK as soon as it has gone around line Circle of Buying. It comes back in the form of warres and salaries that are paid jforthe labor and materials that make wp most of the COST of any article you bliy. If you pay high prices :for what you buy, you can be sure that someone, somewhere, is getting a Mgh wage or salary for his part in MAKING what you buy and for bringirg it to you. And, if everything yoii buy is priced high-
And if yoii are working for wages or a salary, it must be certain that you are getting back your portion of the HIGHER cost in higher wages or salary. So, when you PAY more, you GET more bad:, eventually.
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During the war prices rose to unprccedent ed 1 1 ci gh ts. And so did wages and salaries. There is a definite relation between PRICES of Merchandise and the prices of Labor or service. Roth, after all, represent the same thing--the COST of a specific thing, plus a reasonable profit." When prices are HIGH, wages and salaries are high, TOO. When prices arc LOW, wages and salaries cannoL "nnam high. They must go down, too. They c- stitute a large part of the cost of every article, and the cost of an article can't go down too far without dragging .wages and salaries down with it.
Face it Squarely
ist to face the question
squarely,
what do most of us have in mind when we think of FAIR prices? Wc think of LOW prices. That's about the fact, isn't it?
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But when ve realize that LOW prices, . if pushed low enough. MUST mean low WAGES and SALARIES, then we are fairlv sure that we don't want to go the LIMIT! We don't want to carry the thing TOO far!
What Do Wc Want? Prices have been high TOO HIGH. But they are LOWER now. And isn't THAT what we want? Don't we want LOWER prices, instead of LOW prices? And, isn't that about what we've GOT, right NOW? If it IS, it might be wise to accept these lower prices in the spirit they are offered. And begin to BUY at these prices, And try, thereby, to stabilize and maintain them which means, likewise, to stabilize and maintain wages and salaries!
Extremes Mav In inn
When we carry ANYTHING to an extreme, we usually get hurt as badly as the other fellow. The fact is that whatever I do, or you do. affects someone else -for good or for ill. If ereh of us each of the 100.000,000 does something good and constructive, the whole Public is bettered at or (. And, the reverse, likewise, is true.
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Helps One, Helps All If wise and prudent buying NOW, will help everybody else, it will help CL . If BUYING, starting with you, sweeps on around the CIRCLE and comes br.ck to you AS IT WILL isn't it about time to be promoting your own welfare, by BUYING? Purchases, needlessly withheld, hurt the retailer first. Tli at is true. But. if everybody does it, then the retailor must hint the jobber- and the jobber the manufacturer- and then we ALT, get hurt. What hurts one, hurts ALL!
il Catches Us Based on his present costs (which include the money YOU are earning) the manufacturer, jobber and retailer has reduced his prices as far as he thinks lie can and still continue to employ you, and remain in business himself.
we push him farther dowr catch.es US in the long run.
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By BUYING wisely and prudently NOW. we can start the wheels of prosperityand stabilize the conditions un-
which we all must live.
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F- eh of us can assure his own pov:0nrJ welfare and income, only by asswirc. first, the w el fa, re and income of ALL!
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Thb article is one of a series. Be sure to read them all. How one man
gets the salary he lives on.
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