Hammond Times, Volume 13, Number 85, Hammond, Lake County, 19 September 1918 — Page 3

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TruJy a Remarkable Fashion Pageant, Full of Delightful Surprises and Assured Fall Fashions Facts. We Cordially Invite You to Attend Friday and Saturday, September 20th and 21st.

At last the style conceptions from the most brilliant fashion brains in the world are ready to greet you! France and America, allies in style creation as well as war. have combined to produce these Fall garments' and accessories, with the easily foretold result fashions of surpassing beauty. If the war has influenced the trend of styles toward simplicity, the skill of the creators has made capital of this by making this simplicity m o r e smart and chic than ever! In bringing together such a comprehensive assortment of Fall apparel and accessories, we modestly claim a little more credit than usual. For, as you know, the labor situation is serious, there is a shortage of woolens, dyestuffs are none too plentiful and there is a genuine scarcity of good ap

parel. But larrre assortments are here for your inspection and gratification. We've accomplished our avowed purpose of obtaining the largest am. miit of the best Fall merchandise the markets could afford. .May we tell you of wholesale prices briefly? They are going np almot daily and are considerably higher now than when we contracted for the great majority of our Autumn stocks. You will benefit by our foresitrhtedness in buying early. And so we cordially invite you to our Fall Style Exhibit, which in many respects is the most remarkable event of its nature this store lias ever requested vou to attend! Fridr.v and Saturday, September 20th and 21st.

Delightfully Plain are the New Suits In these nw suits, the straight line silhouette has reached It? highest point of development. Coats are about three-quarter length. Skirts are somewhat, narrower and longer than last season. Many have no trimmings others have fur adornments. Oxford cloths, poplin, duvet du laine, duvyteen and velour are the favored fabric?. You're bound to like these new suit?. Prices Range from $25.00 to $95,00

Fancy Frills are Absent From the New Coats m Simple straight lines characterize th.-f-e beautiful coat.- of vlour, bolivia, suede-finished cloth?, velvets, plush, silk velour and other pile fabric.-;. Knee to shoe-top length', slightly flared shirts, larce collars, fur tiimniir.gs. big pocket, buttons and bejts are features. Vou 11 find tlutr on of these new coats Is a delightful necessity. Prices Range from $20.00 to SlOO

What Smartness There Is in the New Skirts! Models for every occasion, developed in. many ways but a$ attain on? object smartne??. The new silhouette is followed faithfully, with trimming features in the form of pockets, overskirts, sashes, panels and tunics. These new skirts are made of satin, taffeta, poplin, twill, tricotine, velveteen, wool jersey and erge. Our displays make inspection unusually easy for you. Prices Range from $5.00 to $30

The New Fall Dresses Strongly Favor the Simple Lines And they are strikingly graceful with a leaning toward youthfulness. particularly in neck designs and bell shaped sleeves. Jersey, serge, gabardine, georgette, crepe de chine and taffta are the approved fabrics. Colors are pekin, taupe, plum, brown and navy. Pleates, drapes, gathers, sashes, embroidery, beads and buttons give handsome trimming effects. It will be a distinct pleasure to see these garments. Prices Range from $8.75 to $65,00

The New Fall Waists are Rather Plain But Very Colorful The approved trimmings are beads and embroidery but these are not used lavishly. Color is the feature 1 hat makes these models striking. Navy, taupe and ecru are the favorites. Fabrics are China silk, voile, taffeta, georgette and heavy crepe de chine. Kound and V-necks, roll and Buster Brown cv!lars, big sleeves and novel cuffs give a pleasing variety of effects. You'll want immediate possession of these waists now on display. Prices Range from $2.50 to $16.50

Distinctiveness Characterizes the New Dress Goods and Silks Kxclusiveness and originality of design, and the rich effects produced by color blending, have combined to produce fabrics of extraordinary charm. The poplins, crepe de chine, georgettes, series, velours, etc., now on display will forcibly cWnonstraU' this fact. Many women will make more apparel this year than ever before you'll probably liko to. Prices Range from $1.50 to $5.00

Accessories that Apparel Fashions Make Necessary Gloves, neckwear, veils, handbags everything to complete the attractiveness of your appearance, is displayed in the newest colorings and designs. Extensive assortments are here now moderately priced, in spite of wholesale shortages in some instances.

The Fall Millinery Offers a Splendid Variety of Shapes The general tendency is toward bioad low lines, which makes post-iMe many models of beaut v and character. Crowns are mostly low and soft; brims are irregular in width. Velvet, poplin, faille, soit taffeta, angoia hihI chenill"' tire the principal fabrio. Wines, ribbon bow s and o.-tricli effects are the l:est developed trimmings. Prices Range from $5.00 to $30.00

KAUFMANN & WOLF Hammond. Imd.

Furs Have Never Been So Popular Before. Three classes are featured the all enveloping garments Fitch as lone coats and large capes; the short coats and coatee effects; and stoles, collars and animal scarfs. The favored furs are Hudson seal, mole, squirrel, nutria, muskrat and mink, with fox leading for hearts and stoles. Kins will be necessary to every i fashionable woman. Prices Range from $8.50 to $350.00 Hosiery and Underwear in Extraordinary Assortments. Fortunate indeed, are we to have such a quantity of these staples! We would advise, as a precautionary measure for economy's sake, that pou purchase, at once a full season's supply. Prices are sure to be a great deal higher later in the season.