Hammond Times, Volume 11, Number 291, Hammond, Lake County, 22 May 1917 — Page 4

PAGE FOUR

THE TIMES Tuesday, May 22, 1917

.,. ... , . ' ..,....,.., ... -- - -

CMvo F)VA It - y"

g:Ehe 185.QOO Buyers of the Britannic gg:l

om

a IOXnFT fa)

U 'l iLLr :

One of the American Red Cross posters just issued in nation-wide campaign. The Red Cross is in the midst of a nation-wide campaign for new members and funds, and this poster has just been issued in furtherancs of the campaign. All war relief work is rapidly centering in the Rad Cross, tha idea being to eliminate waste of effort.

BETTER BUY WHILE

THE BUYING IS GOOD

BETTIB BUT ITOW. Xew York City, May IS. 1917. ttear Sir: In England a few years ago, during a campaign of advertising which I undertook for the new Encyclopaedia Britannica, Mr. Arthur J. Balfour, thtn Prime Minister, said to a friend of mine that he had never seen the.se advertisements. Yet day after day in every Important newspaper in Great Britain. I was usins three, four and Ave columns.

which irt England 'was a much larger

space than any other advertiser used at

that time. The British statesman, engrossed as he was in affairs of state

had little time for reading anything in

th English newspapers except such parts of them as dealt with matters in which h was professionally concerned. He had not noticed the Britannica advertisements, because, like many another busy man. he rettd his newspaper only for certain things, and he knew wher to find them. N'ow Mr. Balfour's personal indiffernce to newspaper advertising is that of thousands of other busy people here in America, They do not see the Britannica advertising because they don't read their newspaper all through. The point of this observation has to do with the condition of affairs in the sale of the Encyclopaedia Britannica at the present moment. I arranged for the editorial organization which created the. new Encyclopaedia Britannira. and when the work was ready for publication both in this country snd in England. I issued the book in two forms one printed on thick paper, which was die usual form in which the Britannica had always appeared, the other printed on India paper. My object in using this remarkably thin paper was to so reduce the bulk of the volumes that rcople could hold them and use thm just as they would any other book that is, without th-? slightest effort. I recognized that the use of India parer was a tremendous innovation. It was an experiment pure and simple. Some of my friends in the publishing world in Eondon laughed at the idea; others said it was certainly worth trying out, but none said it would be successful. ' We let the public decide the question for themselves. AVe offered to sell the book in either form, and you can judge of the success of this entirely new way of issuing the Britannica by the fact

that our records show that 97 per cent

of our subscribers purchased the Britan- j

j nica printed on India paper. The other iC per cent were libraries. We now find it impossible to get any more India paper on account of the war.

Therefore we have to announce the end of the Britannica printed on India paper. Hereafter anyone who wants the Britannica will have to be content with the thick paper. Now what I have said above would not justify you In printing this leuer were it not for the fact, admitted by all scholars, that the Encyclopaedia Britannica is an educational work. If its publication is to be continued, and if we are compelled by circumstances over which we as publishers have no control, to issue it on thick paper, it is a question whether it can be made a commercial success, in view of the overwhelming preference on the part of buyers for the India paper volumes. For this reason I hope that you will publish this letter as a matter of public interest to your readers, so that they will not fail to be apprised of the facts. Which they may altogether miss if our advertisements in your paper are the only means by which they can learn them. If any of your readers are expecting to buy the Encyclopaedia Brits-fiTca at all, and wish to have it on India paper, they should order their sets before Saturday

next. Yours very truly, H. E. HOOPER. President.

EAST GARY

The graduation exercises held at the church Fa tu relay evening were excellent and attended by a large and

enthusiastic audience. The graduates

were: Ethel Blake, Hazel Nelson, May

Jeffrey, ertrude Beerman. Anna John

son, Eena Wortich and Bernard For-

ster, all of East Gary, and Esther Wan-

dell of New Chicago.

Misses Esther and Blanche Sass of Chicago, spent the week-end with Miss Etna Ifazelgreen. Mr. and Mrs. M. Hinkel and children spent Sunday with Crown Point relatives. Mr. and Mrs. H. Myrick and son and Mrs. Lon LeRoy and daughter of Chicago, visited at the Lewis home over Sunday.

What Home Folks Say.

Uric Acid Eliminated Rheumatism Cured.

Kidney, bladder and uric acid troubles bring misery to many. When the kidneys are weak or diseased, these natural filters do not cleanse the blood sufficiently, and the poisons are carried to all parts of the body. There follow depression, aches and pains, heaviness, drowsiness, irritability, headaches, chilliness and rheumatism. In some people there are sharp pains in the back and loins, distressing bladder disorders and sometimes obstinate dropsy. When the uric aiMd affects the muscles and joints, it causes lumbago, rheumatism, gout or sciatira. This is the time to try Anuric. double strength, the new discovery of Pr. Pierce of the Invalids' Hotel. Buffalo, N. Y., for kidney trouble and backache. Neglected kidney trouble is responsible for many deaths, and Insurance Company examining doctors always test the water of an applicant before a policy will be issued. Mr. Wrn. Harker of U6 X. 5th St. Goshen. Ind., says: "For many years I have bten a great sufferer with kidney trouble and rheumatic pains through my hips extending down into my knees. At times I would be so stiff I could not get up or down. I had scalding urine: it would be very dark colored and there vould always be a sediment in it only a rew ror. at a time an 1 then unb with greU pain. I have taken nen remedies with little or no relie:'. Quite recently I learned of Anuric and began taking it. I have hardly taken one bottle but I am much improved. I have no scalding of the urine.-it comes with ase and comfort, and th color is perfectly normal. I am feeling much better in every way than I have for some

time past. I am sure I have found the right medicine in Anuric." If you w-ish to know your condition, lend a sample of your water to Dr. Pierce's Invalids' Hotel. Buffalo, N. Y.. pnd describe your symptoms. It will e examined without any expense to rou. and Dr. Pierce or his Staff of As-

n j

WM. HARKER. sisting Physicians ' will inform jou truthfully. . Mrs. S. J. Anderson, who lives at 700 Marion St.. Elkhart. Ind., says: "I have found a great deal of comfort in Anuric. When I started to take this

medicine the kidney secretion was thick and cloudy and my bladder was so weak I had very little rest at night. Sometimes I had to get up fifteen times in one night I am 73 years of age and :u!t timi! abo-.i lAkin advertised remedies, but v hon Dr. Pierce's Anuric was recomm. n led to me I felt perfectly safe in taking it because I had been so greatly helped by his other remedies. One package of.this medicine has

cleared up the water entirely. My rest at night is unbroken, and consequently my general health is greatly improved. I cannot say enough in praise of Anuric. the best of kidney medicines." Mrs. F. M. Vance of 321 N. Main St.. Goshen, Ind., says: "One week's treatment of Tr. Pierce's Anuric has proved wonderfully beneficial in relieving me of dixziness and stiffened joints. These two things had caused me serious annoyance and I am very grateful to have been cured in so short a tim." Adv.

. - u

OPPORTUNITY - POWER

EDUCATION - EFFICIENCY- PROFIT "ADVANCEMENT'SUCCESS' PROSPERITY 'CULTURE

mm temd n. tela lim mm is Wm HIJ

Today there are still fewer unsold sets of the popular "Handy Volume" Issue of the new

eye

A Wonderful New Volume THE publishers of ths Encjrdopdia Brita antes announce that they have madti arrange nti for the issue, as soon after the end el the war aa possible, of new volume, containing m full sad. authoritative history of the war. The new volume will be written by scholars and experts of the same high character as those who wrote for the Britannica itself, and bj many of its own contributors. It will be absolutely impartial, excluding all partisan feeling and prejudice. It will contain 1. A judicial account of the real causes of the war, the progress of the struggle, and the results all over the world; with maps, as necessary, te how changes in boundaries. 2. The lives of the new leaders, whether civil, military or naval, in the belligerent countries. 3. The results of the war outside the sphere of fighting, the progress of surgery, the prevention of contagious disease, the new scientific discoveries, etc. Tbe new volume will bridge the gap between the days of peace before and after the war. It will be printed and bound to match the Britannica and the publishers guarantee that no matter how difficult and costly the supplementary volume may be from the editorial point of view, the price of it to all who purchase the Britannica during the present sale will not be more than that of a corresponding volume of the Britannica. '

President

printed on genuine India paper

Today we have even -less to say than yesterday it would be useless to say any more when there are so few sets left Action is the all-important thing of today. A decision to buy NOW sending your first payment of $1 today, will make the Britannica an actual fact in your home. It will bring to you, to your wife, to your boys and girls, a reliable, authentic source of Knowledge, Culture, Education -and Efficiency that will astound you as you grow to appreciate its wonderful usefulness in everyday affairs. Saturday next only 4 days off this sale will end, because every set of the Britannica, printed on genuine India paper, will be sold And we simply can't get another set there is no more India paper to be had; no more can be manufactured, because the war makes it impossible to secure any more flax from Belgium, Ireland or Germany, and hemp from Russia, for the making of this beautiful thin and tough paper. "

()

(2)

These Two Fads . tell the' story: Order a set at once if you want to make sure of getting one of these last India paper sets: Your first payment .of only

secures you a set (29 volumes) and you profit by having the use of it while paying the balance in a limited number of monthly payments as low as : $3 for the cloth binding.

Sri

Co and see sets of the Britannica at: SUMMERS PRESCRIPTION PHARMACY Hohman St. Near Stale

Today you are reasonably sure of getting a set if you order it immediately. Tomorrow your prospect of securing a set will be less. And the next day you may be TOO LATE I (This advertisement was prepared

and sent out to newspapers from Maine to California ten days ago. This was necessary to have it appear in all the cities of the United States and Canada on the same day. Our estimate as to how long the sets on hand would last was made 10 days ago and, of course, it is quite possible that the last set will be sold before next Saturday.) It is NOW or never, if you want one of these last India paper sets of the Britannica. You must decide YES or no for all time for, when the last of these sets is sold, it will be the last India paper set anywhere in the world. If you don't know, NOW how useful and helpful the Britannica would be to you, you haven't time to find c .... But if you do know this, then This is your final chance!!! jfkct

You can there select the binding you prefer, find out about convenient terms of payment, and leave your order. Or this "Reserve Order." mailed ar once

: of only $1,

your

a set.

with vmir first oavment of only si, wiii secure you

: vnnr orris i received, vour money will

cr wiiiie ut;iui twss v w - v

If the last

be returned.

Those who cannot go to the tore may use thi " Reserve" Order Form to reserve one set for you. just the sane as if you ordered it in person.

!

I

SCARS. ROEBUCK AND CO., Chicago, 111.

Please reserve me a et of the "Hendy Voluons" Encyclopssdis Britannics, printed on genuine India paper. I enclose $1.00 ss first psyment. Send me sn ordsr form which I agree to sign and return immediately. cw-690

Name ,

Strtet snd Number.

City.

State

P. O. Add rest.