Hammond Times, Volume 2, Number 150, Hammond, Lake County, 8 April 1908 — Page 3

Wednesday, 'April 8, 1903.

ABOUT ADVERTISING No.' 1.

THE CLOCK THAT HAD NO HANDS. (BY HERBERT KAUFMAN.) Newspaper advertising is to business what hands are to a clock. It is a direct and certain means of letting the public know what yon are doing. In these days of intense and vigilant commercial contest a dealer who does not advertise is like ' a clock that has no hands. He has no way of telling folks what he's at. He can no more expect a twentieth century success with nineteenth century methods than he can wear the same sized shoes as a man which fitted him in his boyhood. - His father and mother were content with neighboring shops and bobtail cars. They were the best to be had in their day. They were accustomed to seek the merchant instead of being sought by him. They dealt "around the corner" in one-story shops which depended upon the Immediate friends of the dealer for support. As long as the city was made up of such neighborhood units, each with a full outfit of butchers, bakers, clothiers, jewelers, furniture dealers and shoemakers, it was possible for the proprietors of these little establishments to exist and make it a profit. But as population increased, transit facilities spread, sections became specialized, block after block was entirely devoted to stores, and mile after mile became solely occupied by homes. The purchaser and the storekeeper grew farther and farther apart. It was necessary for the merchant to find a substitute for his direct personality which no longer served to draw customers to his door. He had to stretch a bond between the commercial center and the home center. Rapid transit eliminated distance, but advertising was necessary to inform people where he was located and what he had to sell. It was a natural outgrowth of changed conditions the beginning of a new era in trade which no longer relied upon personal acquaintance for success. The newspaper publisher, hitherto a gossip, a retailer of information, became a first aid to commercial advancement. The shopkeeper, hitherto a petty tradesman, began to grow into the dignity of a merchant. Something more wonderful than the fabled- philosopher's stone came into being, and the beginning of fortunes which would pass the hundred million mark and place tradesmen's daughters upon oriental thrones grew from this new force. Within fifty years it has become as vital to industry as steam to commerce. Adertising is not a luxury nor a debatable policy. It has proven Its case. Its records is traced in the skyline of the city where a hundred towering buildings stand as a lesson of reproach to the men who had the opportunity but not the foresight, and furnish a constant insporation to the young merchant at the threshold of his career. i (Copyright, 1908, by Tribune Company, Chicago.)

Sporting Briefs

THE WEEK'S SPORTING CALENDAR. WEDNESDAY. National gymnastics championships of the A. A. U. in New York City. THURSDAY. Western Intercollegiate gymnastic championships at University of Wisconsin. Annual Indoor meet of the Canadian A. A. U. at Montreal Arthur Cote vs. "Young," Kloby, 12 rounds at Lawrence, Mass. SATURDAY. . National wrestling champion--ship of A, A. IT. begin in New York City. Annual tournament of Illinois Bowling association opens In Chicago.. Close of the racing season In New Orleans. Packey McFarland vs. Jimmy Brltt, 20 rounds at San Francisco. LOSES $10,000 ON WRESTLING. South Bend, Ind.t April 7. It became known today that W. J. Springborn, president of the public service board of Cleveland, who came to South Bend to close a deal for a game preserve in Florida, believes he was made the victim' of a gang of sharpers and lost $10,000 betting on a fake wrestling match. J. W. Fleming, who, it is charged, was in the land deal, and J. E. Foster, charged with being one of the promoters of the wrestling match, are in jail and Springborn is under bond of $2,000 to appear as a witness. BARRY VICTIM FOR LANGF0RD. Boston, April 7. Jim Barry of Chicago, did not last two rounds in his scheduled twelve-round bout with Sam Langford of this city at the Armory A. A. this evening, the colored, man maKing him .quit at the end of one and one-half minutes of fighting in the second round. Barry was not out, but was dazed, and so badly beaten that he preferred to be counted out. Barry started well and scored the first round, landing right and left hooks to Langford's jaw. In the sec ond Barry started for Langford's body, but the colored man hooked him a left and then a short right to the jaw, and Barry took the count of nine. He then arose and Langford re- . peated, Barry being down for the last time. G0TCH WILL TAKE HIS TIME. - Frank Gotch has announced that all reports that he was matched or about to be with any wrestler for the heavy weight title had no foundation at present. He said that while he was willing to defend the championship whenever called upon, his opponent must be " a man of sufficient ability to make the . contest a battle and not a farce. BREAKS WEIGHT MARK AT YALE 5 ' New Haven, Conn., April 7. Yale's hammer throw record was today brok- ' en by Carroll Cooney, the football guard. He tossed the weight 161 feet, bettering Tom Shevlin'e figures by ' eleven inches. The feat puts Cooney right in line for the intercollegiate s championship. Cooney hails from New York. Captain Burch of the football eleven today pulled a knee tendon while practicing for the track team, and may be unable to compete again this season. PRINCETON IS DEFEATED. Princeton, N. J., April 7. The Jersey City Eastern League team defeated Princeton by the score of 4 to 1 in & close game here today. The visitors - Jised three pitchers, and all were in-

tvtvvvtttt vincible but the last, Del Mason, on whom the tigers landed for five hits in the last two Innings. Princeton plays Fordham, the conqueror of Yale, tomorrew and the New York Americans on Friday. CHAMPS PEEL SOUTHERNERS Nashville, April 7. The Cubs did t hustling Job in real Chicago style to day. They went out to the local ball foundry, peeled the Southern League managed by "Sarah" Bernhard, by the score of 7 to 2, and caught a train at 5:30 for the North. This game completed the schedule of contests south of Mason and Dixon line. Tomorrow the champs" begin a -series of onenight stand3 at Evansville, Ind., and will JSarnstorm .around, Indiana and Ohio until they open the league sea son at Cincinnati, one week from today. SOX BEAT QUINCY LEAGUERS. Quincy, 111., April 7. The Sox won from the Quincy Iowa League team here this afternoon, 8 to 2. The game was too one-sided to be lnterestincr. but was enlivened a bit by Nick Altrock's long homer over the right field fence and some other long hits by the visiting batsmen. Rain threatened all through the contest In fact, it was drizzling when the affair started. The wetness was not sufficient, however, to warrant a cancellation of the game, therefore the Sox profited to the extent of their share .. of 1,100 people's money. PURDUE AND INDIANA TO MEET. South Bend, April 7. Purdue alumni in South Bend have been notified that Purdue and Indiana have settled their football differences and will again clash on the gridiron, arrangements having been made for a contest at Lafayette Nov. 14. Although it was ru mored several days ago that the two universities would likely get together, it was believed by graduates of Purdue that this was impossible. Pur due alumni in South Bend are verv strong, numbering nearly 100. NOTES OF THE BOXERS. Kid Goodman and Tommy Murphy are to meet in a six-round go at New York this evening. Johnny Coulon has announced that he is willing to meet Kid Ccully if the latter fill make 108 pounds ringside, and will make a side bet of $200. Indian Joe Gregg and Jack Dougherty are to meet again in the near future, and probably will go on before the Cubs' Athletic club of TVaukegan, 111. Eddie Tancel has posted $100 as a guarantee that he will meet any lightweight, and would like to hear from Willla Sullivan of the Swan Athletic Club. Frank P. Donnely of Peoria is out with a challenge to any 135-pound wrestler. He has wrestled some of the best men in the state, he claims, and bars no one. Jack O'Keefe, of Chicago, who has been looking for matches on the Pacific coast, probably will be matched to meet Maurice Thompson at the Reliance Club of Oakland. Milwaukee promoters have practically decided to hold the Barry-Johnson bout in the Hipprodome building April 17, as it is thought the Schlitz Park pavilion may be too small. In response to a challenge recently issued by Billy Kelley, John Wille, the local heavy-weight says he would be glad to get on a match. Wille says he is willing to make a side bet. James J. Corbett was a visitor at Jimmy Britt's quarters in San Fran Cisco a couple of days ago, and expressed the opinion that he will be in fine shape for his bout with McFarland next Saturday. The Times has a larger circulation than any five papers combined in the Calumet region.

The Captain of

the Kansas. By LOUIS TRACY. Author of "The Wings of the Morning." "The Pillar of Liht, Etc Copyright, 1006, by Edward J. Clode. I Y7YY CHAPTER IX. UICKLT as Elsie had reached the deck, the warlike sounds which disturbed her rest had ceased. Save for the foot steps of men whom she could net see, the prevalent noises were caused only by wind and sleet While she was hurrying forward as rapidly as the darkness permitted, the lights were switched on with a suddenness that made her gasp. The dog began to bark again, but it was easy to distinguish his sharp yelps of excitement and defiance from the earlier notes of alarmed suspicion. In fact, Joey himself was the first to discover the stealthy approach of the Indians. Courtenay and Tollemache, who took the middle watch, from midnight to 4 a. m., had failed to note the presence of several canoes on the Ink black surface of the bay until the dog warned them by growling and ruffling the bristles on his back. The night was pitch dark. The moon was not only hidden by the hills of the island, but frequent storms of rain and hall rendered It impossible while they raged to see or hear beyond the distance of a few feet. In all probability aa the canoes bore down from windward Joey had scented them. He also gave the highly important Information as to the quarter from which attack might be expected. Three men at least had gained the deck, but the prompt use of a revolver had caused them to retreat as silently and speedily as they had appeared. That was all. There was . no actual fight. The phantoms vanished as si lently as they came. The only external lights on the ship were the mast head and side lights hoisted by Courte nay to reveal the steamer's .where a bouts in case one of the boats chanced to be driven Into the bay during the dark hours. There was an electric lamp turned on in the donkey engine room and another in the main salon, but means were taken to exclude them from showing without If the Indians meant to be actively hostile, lights on board would be more helpful to the assailants than to the assailed. When the captain and Tollemache followed Joey's lead, they discerned three demoniac figures vaguely outlined by the ruddy glare of the port light In the very act of climbing the rails They fired instantly, and the naked forms vanished. Both men thought they heard the splashing caused by the leaping or falling of the Indians into the sea. By the same subdued radi ance Courtenay, made out the top of a pole or mast sticking up close to th ship's side. He leaned over, fired a couple of shots downward at random, seized the pole and lashed it to a stanchion with a loose rope end, a remnant of one of the awnings. A small craft, even an Indian canoe, would be most useful, and Its capture might tend to scare the attackers. Telling Tollemache to mount guard, he raced back to the saloon hatch and summoned assistance. The others searched the ship in small detachments, but the Indians were gone. It was manifest that none beyond those driven off at the first onset had se cured a footing on deck. Then, taking the risk of being shot at Courtenay or dered the lights to be turned on, and the first person he saw clearly was Elsie. He was almost genuinely angry with her. "What are you doing here?" he de manded. She was learning not to fear his brusque ways. He was no carpet knight, and men who carry their lives in their hands do not pick and choose their words. "I thought you were In danger, so I came to help," she said calmly. "You must go back to your cabin at once." "Why? Of what avail Is the safety of my cabin If you are killed?" A woman's logic is apt to be irritat ing when one expects a flight of arrows or. It may be, a gunshot out of the blackness a few feet away. "For goodness' sake, stand here, then!" he cried, seizing her arm and compelling her to shelter behind the heavy molding which carried the bridge. Then he quitted her for a moment in order to dispatch a Chilean sailor for a lantern and a long cord. He wished to investigate the captured canoe. The lantern was brought. Courtenay stood on the lowermost rail and carefully paid out a rope to which the light was slung. He was far too brave a man to take undue risks. He was ready to shoot instantly if need be, and by his instructions Tollemache and Walker kept watch as best they could in case other canoes were lying close to the ship. Any doubt In this regard was dispelled In a singular manner. The flickering rays of the lantern had barely revealed the primitive craft lying alongside when a voice came from the depths, crying in broken Spanish: "Don't shoot, senors! Spare me, for the love of heaven! I am a white man from Argentina!" Cbristobal and Elsie alone understood the exact significance of the words. Courtenay of course knew what language was being spoken, and it was easy to guess the nature of the appeal. But the lantern showed that the canoe was empty. In the center lay the Fuegian flr its embers covered with

a small hide. The pole, fastened to a ; crosspiece in the thwarts, was not a mast but had evidently been shipped in order to give speedy access to the deck by climbing. Then Courtenay caught sight of two hands clinging to the stern of the canoe. He swung the lantern in that direction, and an extraordinary and even an affrighting object became visible. A caricature of a human head was raised slightly above the level of the water. It was crowned by a shock of coarse black knotted hair tied

back from the brows by a fillet of white feathers. An intensely black face, crossed by two bars of red and white pigment, reaching from ear to ear and covering eyelids, nose and lips, was upturned to the watchers from the deck. The colors were vivid enough notwithstanding the sheets of rain which blew in gusts against the Bhip's side, dimming the dull light of a storm proof lamp, to convey a most uncanny effect. Nor did Courtenay remove either his eyes or the revolver while he said to Cbristobal: Ask him who he is and what he wants." The answer was intelligible enough: "I am a miner from Argentina. I have been among these Indians five years. When their attack failed I thought there was a chance of escape. For pity's sake, senor, help me instant. ly or I shall die from the cold." Have the Indians gone?" asked Christobal. "Yes. They thought to surprise you. When they come again it will be by daylight as they are afraid of the dark. But be quick, I Implore you. My hands are numb." There was no resisting the man's ap peal. A rope ladder was lowered, and a Chilean sailor went down in obedience to the captain's order, though he disliked the job and crossed himself before descending. He passed a rope under the fugitive's armpits and with aid from the deck hoisted him aboard. The unfortunate miner gave proof of his wretched state by prompt ly collapsing in a faint, with a sigh ol "Madrede Dios!" His only garments were a species of waistcoat and rough trousers of untanned guanaco hide. The white skin of his breast and legs, though darken ed by exposure, showed that he had told the truth as to bis descent notwithstanding the amazing daubs on his face. His hair, stiffened with black grease, stood out all around his head, and the same oily composition had been used to blacken his forehead, neck and hands. Some brandy and hot water, con blned with the warmth of the salon, soon revived him. lie ate a quantity of bread with the eagerness of a man suffering from starvation. Christobal brought him to the chart house, where most of the others were assembled, and there questioned him It was a most astonishing story Which Francisco Suarez, gold minei and prospector, laid before an exceedingly attentive audience. As the man spoke so did he recover the freer usage of a civilized tongue. At first his words had a hoarse, guttural sound, but Dr. Christobal'8 questions seemed to awaken dormant memories, and ev ery one noticed, not least those who had small knowledge of Spanish, that he had practically recovered command of the language at the end of half an hour. And this was what he told them ne, with three partners and a few In dians from the pampas, had set out on a gold prospecting expedition on the headwaters of the Gallegos river, They were disappointed in their search until the." ossed the cordillera and sighted tht, gloomy shores of Last Hope Inlet leading into Smyth chan nel. There they found alluvial sand and gold bearing quartz, yielding but poor results. Unfortunately some na tives assured them that the metal they sought abounded in Hanover island They obtained canoes, . voyaged down the long inlet crossed the strait and struck inland toward the unknown mountains beyond the swamps of Ellen bay. After enduring all the hardships en tailed by life In such a wild country they, blundered into a gully where a brief analysis of the detritus gave a result per ton which was not to be measured by ounces, but by pounds. White men and Indians alike caught the fever. They accumulated a useless hoard, having no means to transport otner than their own backs, and

then, all precautions being relaxed, the nomad Indians, whom they despised, rushed the camp when they were sleeping. They were nearly all killed by stones shot from slings. Suarez was only stunned, and he and a Spaniard, with two Indians, were reserved for future slaughter. "The others were eaten," he said, "and their bones were used for making fires. I saw my friend Giacomo felled like a bullock, and the Indians as well. By chance I was the last I had no hope of escape. I was too downcast even to make a fight of it when, at the eleventh -hour, the mad idea seized me that I might please and astonish my captors by performing a few sleight of hand tricks. Dios. how they gaped! They had never seen the like. All the tribe was summoned to watch me." Then the poor fellow began to cry. "Holy mother! Think of me playing the fool before those brutes! I became their medicine man. I fought and killed my only rival, and 6ince then I have doctored a few of the chief men among them, so they took me into the tribe and always managed to procure me such food as I could eat They gave me roots and dried meat when they themselves were living on putrid blubber or worse, because they kill all the old women as soon as famine threatens." Courtenay broke in on the Spaniard's recital with a question of direct interest (To be Continued.)

Just Received Carload of the

Celebrated McDOUOALL

For Our McDougall Club Enroll in our McDougall Club the Dues are $1.00 per week Pay $1.00 and get a Cabinet --pay the balance $1.00 a week, use- the cabinet ' while paying and never miss the money. Every lady ought to have a McDougall. You can't afford to be without one, if your life is worth living. With

a McDougall you can do your kitchen work in half the time it now takes you and with half the effort . But you can't afford a poor cabinet the kind most dealers will tell you is "Just-as-good" as the McDougall, one that will not last that collects dust, grease and vermin and proves a nuisance instead of a help. The McDougall is built with a knowledge of what a cabinet should be in durability and through convenience that is the only kind you can afford to buy.

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' Look rot ThNmpit -J I, '" " r f J if 'onTnjLZI'' I' S MrTiftndQii prfrps McDougall trices Only $24.50 and up. MAKING FOLDS. "It took me two days to make my new gingham dress and another two days for the bias folds to trim it," declared a girl who is especially clever in making her own frocks, "I shan't trim another gown with folds." And yet these much-used folds are really very easy to make if one sets about it mathematically. A favorite method of making foldr of cloth of heavy wash goods, such as linen and poplin, is to have the fold single and then make a narrow hem on the lower edge. When working with heavy goods that will not fray, the material is turned up only once and stitched flat. The upper edges of these folds are turned in and stitched to the garment in the same manned as the double folde. To keep these even and not to stretch them is not as easy as might at first be thought. To guard against a strained or crooked edge turn hem down once and baste before turning down the second time. If these are to be doubled do not forget to allow the necessary width, and in any case allow for turning in the edges. These are basted to garment along upper edge of fold and stitched flat. Pipings are also a favored form of trimming. They are cut on the bias. Directions, for cutting folds can be used for them. They are applied to edges of folds, tucks, shaped bands and soft crushed girdles. The material is held double, basted in position and then stitched. The pieces used for both folds and pipings are joined on the bias, seams opened and pressed flat before the material is doubled or hemmed. Dressmakers make these trimmings in long stripes and cut them off as required. EW DRESS VARIETY. A new variety of dress shows the most remarkable combination of material that has yet been presented tor the coming season. These dresses are of silk with rather a "nouveau art" design cut in linen and appliqued around the yoke line, while a linen belt fastened at one side with two tabs forms the trimming for the remarkable costume. One dress of this sort was shown in white silk, while the linen used as decoration was of pale pink. The hats to go with these dresses are of the. stralsrht sailor variety In net. simTilr trimmed in tront with a large bow of wired lace or net, showing at least six single loops standing out towards the four points of the com pass. SILK INT SALT WATER. Before washing colored silks, even those known familiarly as "washable," it is best to set the colors a little by soaking the goods for a short tlmein cold water to which a little salt has

Furniture Department

Here is Your Chance to get a McDougall on The Easiest Kind of Terms at the Regular Gash Price Costs no more than the poor "just-as-good" kind a comparison will quickly reveal the difference and the superiority, as well as great labor saving of the McDougall. Don't JVIiss this Grand Opportunity,

Come in at once and enroll as a

member there is only a car load of the Cabinets to be placed ana tne memhert k them alLDoD;t Wait. y

am And madi By BEATRICE IMOGENE HANSEN

been added, being sure always to soak silks of different colors in separate tubs. Then, wash the goods in a lather of white soap and water, sousing up and down, but never putting the soap on it using no niore rubbing then is absolutely necessary Next, rinse the silk wellfi first in tepid, then in cold water, to which a very little ammonia has been added. If a glossy look is desired, the goods should, last of all. be passed through a little methylated spirit water. ONE DAY'S JIEMJ. BREAKFAST. Grape Fruit. Cereal With Cream. Omelet. Creamed Potatoes. Date Buns. Coffee. DINNER. Boiled Leg of Mutton. Caper Sauce. Mashed Potatoes. Radishes. Canned Stringed Beans. Cabbage and Nut Salad. "Wafers. Caramel Charlotte Russe. Cheese Balls. Coffee. Date Bans. One cup 6calded milk, one-third cup butter, one-fourth cup sugar, one yeast cake dissolved in one-fourth cup lukewarm water, one-half teaspoon salt, entire wheat flour, one-half cup dates stoned and cut in pieces. Add one-half the sugar and the salt to the milk and when luke warm add the yeast and l1 cups entire wheat flour. Cover and let rise until double, then add the remaining sugar, the butter melted but not hot, the dates, and flour to make a stiff dough. Let rise again, then shape into biscuit and place in a buttered pan one inch apart, or in gem pans. Let rise until well puffed and bake for 20 minutes in a hot oven. If the mixture is to stand over night one-fourth or one-third of a yeast cake will be sufficient. Caper Snnce. One-third cup butter, three level tablespoons flour, iy2 cups liquor in which mutton was cooked, salt and pepper to taste, one-half cup capers. Melt the butter and add the flour, stirring until smooth, then add the liquor gradually and boil for three minutes. Add seasoning and capers drained from their liquor. Heat and serve. . Caramel Charlotte Range. One and one-fourth level tablespoonfuls granulated gelatine, one-fourth cup cold water, one-half cup cream scalded, one-fourth cup granulated sugar, caramelized, one teaspoonful vanilla, 16 cups cream whipped stiff, lady fingers. Soak the gelatine in the cold water for 20 minutes, then dissolve it in the hot cream and add the sugar and caramel and heat over boiling water until the caramel is melted, then strain into a bowl placed in a pan of ice water. Stir constantly until the mixture begins to thicken, then fold in the whipped cream and turn into a mould lined with lady fingers. Chill thoroughly before serving.

CABINETS

member of the McDougall Club. RePractical Fashions QG3 MISSES' SEVEN-GORED KILT PLAITEP SKIRT, IN PINAFORE STYLE. Paris Pattern No. 2298, All Seams Allowed. Thi3 is a charming style for the best as well as the everyday spring frock for the growing girl, and develops well in wool batiste, marquisette, cotton voile, or foulard silk; the princess front panel being particularly becoming. It should be worn over a simple shirt waist or slip of silk or batiste, and the pattern will also- develop well in any of the heavy linens or piques. The pattern is in three sizes 13 to 17 years. For a miss of 15 years the skirt requires nine yards of material 20 inches wide, 4 yards 36 inches wide, 44 yards 42 Inches wide, or 3 yards 54 inches wide; 3 yards of wide insertion, three-fourths yard of narrow Insertion and eight yards of velvet ribbon to trim. To procure this pattern send 10 cents t "Pattern Editor." office of this paper. Write name and address plainly and be sure to give size and number of pattern. No. 2298. SIZE , NAME ADDRESS.

IPS! '