Kankakee Valley Post, Volume 17, Number 36, DeMotte, Jasper County, 1 August 1947 — Page 3 Advertisements Column 2 [ADVERTISEMENT]

ANNOUNCING THE OPENING OF GENE’S NEW BARBER AND BEAUTY SHOP | SOON DEMOTTE, INDIANA AGENT FOR MODERN DRY CLEANERS

Here and ready for | ® your inspection. Big, 1 roomy, 11-cubic-foot capacity. Freezes and stores 385 pounds of jgßg delicious food. DON’T * i WAIT... supply is not ' unlimited. See /tow DEKOCK SUPPLY CO. PHONE 2821 DEMOTTE, IND.

danger the good will of both the dealer and the Company in any community. Distribution to Customers Experience shows that many IH new products are being resold by users who decide they can continue to make out with their old equipment after they have had an inflated offer for their new equipment. To eliminate this, many dealers are taking measures to be sure that equipment purchased is for their customers’ own use and is not to be resold. Nearly all IH dealers, we believe, are now using the basis of present as their primary guide for the sale of scarce products. The customer whose need is real and urgent is not likely to resell. What Price Should You Pay? While it may take a little more time to get delivery, we urge our customers to consider all of the factors mentioned here, before paying more than the list price for any IH product. Any IH dealer or branch can furnish the suggested list price for any IH product. We know that the overwhelming majority of IH dealers are as much opposed to inflated prices as we are. In the public interest, we have already asked their cooperation —and are now asking the cooperation of customers —in correcting this situation.

the difference between supply and demand. To increase supply, we now have the greatest number of employes in history on our payrolls—almost 90,000 in the United States, as against about 60,000 prewar. Large new plants are getting into production in Louisville, Evansville, and Melrose Park. A fourth will soon be in operation in Memphis. The men and women now employed are turning out the greatest quantities, of IH products of all kinds that we have ever made. These are also the finest products we have ever made, and recognition of that fact is an important contributing factor to the demand for them. Distribution to Dealers But even record-breaking production is not sufficient to give your dealer —and other IH dealers —enough products to meet today’s demand. We have tried to make the fairest possible geographical allocation of our products so that every dealer would get a fair share, and we know that dealers, in most cases, have tried earnestly to make the fairest possible distribution to their customers. But we also know that many of our products—far too many are, being resold at inflated prices. The public criticism and resentment of these resales are of real concern to us, as we know they must be to our dealers, because such reactions en-