Kankakee Valley Post, Volume 9, Number 50, DeMotte, Jasper County, 2 November 1939 — Low Advertising Costs [ARTICLE]

Low Advertising Costs

Of all commodities retailed in the United States, agricultural equipment bears the lowest advertising expense. In other words, when a farmer buys farm machinery less of his money goes to defray the cost of advertising that commodity than it does in the purchase of many other advertised products. This is the finding of the Twentieth Century fund. An advertising analysis recently conducted by the fund discloses that out of each dollar spent on farm machinery but 1.6 cents goes to advertising. This compared to 8.2 cents by tobacco manufacturers; 6.7 cents for confectionery and bottled goods; 6.2 cents for groceries; 6.1 for furniture; 4 cents for automobiles; 3.7 for clothing; approximately 3 cents for home furnishings; and 2.2 for hardware.