Kankakee Valley Post, Volume 9, Number 45, DeMotte, Jasper County, 28 September 1939 — Page 6 Advertisements Column 2 [ADVERTISEMENT]

YES, there’s not only extra pleasure in Camel’s costlier tobaccos, but extra smoking, top, because Camels are long-burning. Recent impartial laboratory tests of 16 of the largest-selling brands confirm the superior burning quality of America’s favorite cigarette. Here is a summary of the scientific test findings: 1 CAMELS were found to contain MORE TOBACCO BY WEIGHT than the average for the 15 other of the largest-selling brands. 2 CAMELS BURNED SLOWER THAN ANY OTHER BRAND TESTED-25% SLOWER THAN THE AVERAGE TIME OF THE 15 OTHER OF THE LARGESTSELLING BRANDS! By burning 25% slower, on the average, Camels give smokers the equivalent of 5 EXTRA SMOKES PER PACK! 3 In the same tests, CAMELS HELD THEIR ASH FAR LONGER than the average time for all the other brands. Camel's long-burning, costlier tobacco® also give you cooler, milder smoking... topped off with a superb aroma and delicate taste that have no equal. Get smoking pleasure at its best and more of it per pack in Camels, the quality cigarette every smoker can afford. Penny for penny. Camels arc your best cigarette buy!