Kankakee Valley Post, Volume 2, Number 47, DeMotte, Jasper County, 6 April 1933 — WHY BUSINESS LEAVES SOME TOWNS [ARTICLE]

WHY BUSINESS LEAVES SOME TOWNS

When local newspapers carry few or practically no local advertisements while papers from neighboring towns and cities go into these same homes filled with attractive advertisements, telling of the many bargains to be had at their respective stores, is it any wonder business goes out of town? Trade goes where it is invited and where it is made to believe the best bargains are to be had--regardless of the fact that nine times out of ten the same or better merchandise can be had at your local stores for the same, or less money. Advertisements attractively written, describing each article offered in detail and setting forth price in bold striking figures have a tendency to draw trade right into your store. They create the desire to buy and the prospective customer naturally comes to your store first. The merchant who does not advertise injuries himself the most, but he also hurts the newspaper and the entire community and helps to drive trade to neighboring towns and cities. We’ll assist you in designing your ads.