Kankakee Valley Post, Volume 1, Number 18, DeMotte, Jasper County, 24 November 1932 — Page 4 Advertisements Column 2 [ADVERTISEMENT]

DARLING'S SOIL BUILDERS A FERTILIZER FOR EVERY SOIL--FOR EVERY CROP Have you ordered your winter coal yet at the Tefft Grain Co. PHONE S. P. 30-G TEFFT, IND. “Cost of Living” 35% Above 1913 Levels; Electricity 21% Lower COMPARISON OF COST OF LIVING AND COST OF DOMESTIC ELECTRIC SERVICE U. S. BUREAU OF LABOR STATISTICS Study the above It is based on reports of the United States Bureau of Labor Statistics. It shows that during the period since 1913 while the cost of living was going up, the cost of electricity for domestic or residential use was going down. It shows that while the cost of living has shown a marked decrease since the peak of 1920, it is still 35.7 per cent above 1913 levels. Domestic electric service on the other hand is 21 per cent below its cost in 1913. This chart, based on government statistics, shows graphically what the electric light and power companies I have been doing to reduce rates to their customers. This company has continually reduced rates whenever possible, to the extent consistent with the furnishing of adequate and dependable service. If electric customers of this company had paid the rates in effect in 1923 for the electricity they used in 1931, they would have paid $1,367,228 more than they actually did pay. If this Company’s gas customers had paid for the gas they used in 1931 at the rates in force in 1923 they would have paid last year $1,552,982 more than they actually did pay. In periods of prosperity, utilities can and do reduce rates, but in periods of depression, it is more difficult because the margin of earnings in the public utility business is always small and is still further reduced during bad times because of the loss of business. This advertisement is published by the NORTHERN INDIANA PUBLIC SERVICE COMPANY in the interests of a better understanding of the pubfic utility business, and the attitude of the company in respect to its relations with its customers.