Jasper Weekly Courier, Volume 57, Number 45, Jasper, Dubois County, 13 August 1915 — Page 8

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A Werchant Advertised

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Duke C. Bowera of Memphis Tennessee has 43 grocery stores in that town and sell nearly half of the groceries consumed there Sixteen years ago he was piling staves in a Kentucky barrel factory nt $3.00 per day, and while Working at that job concluded to go into business for himself, A friend loaned him $600 and ho opened a cash grocery. I-Iifi sale the first day amounted to just Sight cents. Now he is rated in the millionaires class. Andrew L. Deming quotes Mr. Bowers in the St. Louis Republic as following "If I had not discovered newspaper advertising 1 would still be struggling for a living in that first store instead of having forty-thsaa.-It came about this way. A. fiw months after I opened my cash grocery in Columbia Ky., Oharles N". Walker who used to edt the paper there showed me it would be to my adventage to take a half page ad each week, changing the ad every i?sue Common iis told me there was no uf- running a buisness that wo 1 save people money unless you told them so, so I signed a six month contract. It pulled so well in fact that I used to buy 380 extra copies and mail them out over Carlisle county to see if I couldn't get the farmers to come to Columbus to trade. Prtty Bonn I became the biggest advertis

er that Walker had. Half nages be. $ came to small for me. I began to f h use pages. And business picked " up accordingly. Seeing the success ; possible in a cash business pushed by good advertising I sold out to go 4 where I could gt the greatest resuits from my efforts. Just before starting for Memphis an uncle of called me out for a private talk.

"Duke,, he said, "your not going to Memphis sure enough are you?(, "That is what I am going to do," I replied. "I'm going down there and go into the grocery business right away." He shook his head sorrowful-like and said, "Duke those newspapers will get all the money you've got. Charley Walker has been making more out of your business than you have." Well the newspapers have gotten a lot out of me, but my greatest regret is that I didn't let them have more. Then you believe in advertising?" Mr Bowers was asked. "I am not a believer in advertising," was the prompt rejoiner, I am almost a maniac on the subject. I firmly believe If I had only s.-m half so much for advertising a? 1 hav spent, I wouldn't be woith half so much as I am worth. Furthermore 1 am convinced that if I had been foresighted enough to have spent twice as much for advertising as I have spent that I would be worth twice what I am worth,"

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An IncWent That Made a Man Feel Queer For Awhile. "One night' said a lawyer, " was preparing some tedious pleadings which had to be submitted to court the following morning, and, knowing that I would need every moment of my time, I locked myielf in a small private consultation room in the rear of my suit, where no chance caller could interrupt me. The room is very diminutive, with only one window, looking into a court, and no furniture except a table and two or three chair3. Well, I worked on steadily hour after hour long after the city had settled into -sleep and silence. The building was so still I could hear even an occasional mouse scamper across the floor alone. At last I concluded the task and, sitting erect in my chair, began to stretch my cramped limbs. "As I did so my eyes happened toall on a lighted cigar etump lying on the carpet not four feet away, and I stopped stock still, frozen with amazement. I do not smoke. I had been sitting for hours in that little locked room. I could swear that no one had entered; The window was tightly closed, yet there right at my feet lay a half conruined cigar with a great live coal still glowing at the end. It seems ridiculous to confess, but a thrill of horror ran through me like a galvanic shock. A hallucination of any kind k an appalling thing; it makes no difference how grotesque 01 homely the subject. It carries such frightful suggestion of breakdown in one's mental engine room. "Well, I Anally summoned up enough nerve to stoop down and examine the stump, and what do yon think it was ? Why, a tin foil capsule from the top of an ordinary quart bottle of mucilage. In strip ping it off it had assumed th circular twist of m cigar and, the foil being brown, was just the right color. The red seal at the top formed the ccal, and a yard or so away the illusion was perfect. I drew a deep breath of relief, but it was actually several days before my nerves resumed their normal tension" New Orleans Times-Democrat,

Strong Words. Big words pass for sense with some people and sometimes may he very successfully used when nothing else will answer, says an English writer. Thus when a man, in great alarm, ran to his minister to tell him he could see spots on the sun and thought the world must he coming to an end, "Oh, don't be afraid," said the good minister, "it's nothing but a phantasmagoria." "Is that all?" said the frightened man, and then h i went away relieved. Ajvery smart lawyer some time since had the misfortune to lose a case for a client who had every reason to expect success. The client, plain old farmer, was astounded by the long bill of costs and, hastening to the lawyer's office, said, "I thought you told me we should certainly gain that suit ?" "So I did," answered the lawyer, "but, you see, when I brought it up there before the judges they said it was a quoj rum non judice." ''Well, if they said it was as bad as that," replied the old farmer, "I don't wonder we lost It." And he paid the costs and a big fee besides without another murmur.

Domestic Philosophy.

Husband A man doesn't know what happiness Is till he's married! Wife I'm glad you've found that out tt last! Husband Ye, and then Ifi too late! -Htitere Wtlt r ' 1 iTiT vrr

TThey tell me yowr hunband dmwi a alary for sleplnM -Sure, that's right, Mrs. Clancy. He'i a might watchman." ??nr York World.

o--c.j-ooo0'ooo4o4o O o o Hoiv He Found Sleep. o o TOojoo4OTOO'rO'r0oo'r

By SALLIE MENDEEM. Copyright, 1909, by American Press Association. The way I got out of the burglar line was this: I had mighty good nerve and wasn't afraid of any one. I seemed to know what kind of a crib to crack and how to do It without waking anybody up and getting away between midnight and dawn, when the cops are most drowsy. While I was doing a 30b I thought of nothing except my work and was both cool and watchful. 1 wasn't one of those blokes who scare people to death or who are ready if necessary to add murder to robbery. The truth Is I never liked the prospect of facing either charge. As I was saying, while engaged at my work, however dangerous, I was teady as a monument, but when danger had passed and I had nothing to dd but think I went downhill very fast. What bothered me most was that I

couldn't sleep nights that is, when comfortably stowed away In bed. I once took a nap in a gentleman's parlor and was only wakened by the sun coming up and shining In my eyes, f just got out in time to save myself But when lying on a soft mattress, with warm covers and no chance of bemg disturbed, sleep wouldn't com to me. I lay awake thinking of the time when I would hear prison doors clang behind me. The thought was dreadful. I'm afraid I was too fine grained for the business. Month after month ray hours of sleep grew less till I feared insanity. One night I woke up at. midnight after having slept two hours and knew there would be no more slumber for me till the next time I went to bod. I was so desperate that I sot up with the Intention of going inmo house where I had no rig! t :r.c r'iore snatch another couple of hours' sleep. I had a crib in view, a small house with not much in it. But I was lookinc: for

Bleep, not plunder. I went there, took (

out a pane of glass, entered and went upstairs to find a place to settle down. I stood In a dark hall looking Into a room where a night lamp was burning. In the room a woman was in bed with a child, both asleep. The child was Bleeping on the front of the bed, very near the -edge. He was a boy and, I tntnk. about five years old. On a narrow lower bed, close beside the other, slept another child, a girl of about three. She was sleeping in the center of her bed on her side and had her chubby fist up against her fat cheek. It was hot summer weather, and none of them except the woman had any covers whatever.

What interested me was that the boy's head was hanging over the side of his bed and so much of Iiis bfdy, too, that it looked to me as if he jas about to fall, lie was restless, nui 1 knew he would be over very soon Somehow I wanted to see Iit'ii fall though I kept in the dark o (hat he wouldn't see me if he woke up. Tht next kick he mule sent him over. n fell a couple of feet, but didn't wak up. He landed partly on the h ttle girl but she didn't wake up either. I ex pected she would, as she moaned once or twice in her sleep and turned oer. but finally she slept as peacnlly a? before. It was such a delightful picture to one suffering from insomnia that 1 kept on watching the children. The boy continued his kicking and crowded the girl, pushing her with every move to the front edge of her bed. It must have been half an hour that he kept this up, when there was a thump, and the girl lay on the floor. But she seemed to be as comfortable there as on her bed. At any rate, she showed not the least sign of waking. Meanwhile I heard the muttering of distant thunder, and while I was looking at them all there came one terrific crash loud enough to wake the dead. The mother turned over, but neither of the children, moved. Then followed one crash after another, and I expected that at least the mother would wake up and take a look at her children. But she slept on. She must have been very tired or had lost a lot of sleep or she couldn't have slept through those terrible bolts. Never had I heard such tlnnder before. The only effect the storm had on any of them was to increase the restlessness of the boy. lie rolled and tumbled in his sleep like a ship tossed by the waves, sometimes lying for a few minutes close against his mother's bed, then rolling over to the outer edge of his own. I was sure he'd In time tumble out of this bod, as he had out of the other, and I was bound to see him do iL Sure enough, before I expected it he gave a lurch aad landed plumb on top of his sister. Neither of them awoke. I reckon women know in their sleep what's golug on with their children, for, now that the stcrm was over and everything was still as the tomb, the mother sat up In bed. glanced at her children, got up and put them in their proper places. Then she went back to bed herself and was asleep in a moment. "Well," I said to myself, "If that's what a clear conscience will furnish I'm going to have a clear conscience." I went back to my room resolved never to enter any man's house agstln but my own, at least not for plunder. I went to bed and slept like a top for twenty-four hours. I kept my resolution, found honorable employmootand prospered. But 1 didn't forget the family that converted me. The mother was a widow, and, having a hard time to get on, I made her acquaintance and married her. But none of my family know that I

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