Jasper Weekly Courier, Volume 57, Number 43, Jasper, Dubois County, 30 July 1915 — Page 8

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A Merchant Advertised Dake C Bowers of MampbiJPennassee has 43 grocv store m that (own aad sell rtmfiy half of. tfcro grocrieft ooau med then Sixteen year Ago ha wa piling tUaves in, a Itym'uc'sy bartMi facory nfc $8,00 pr 'liy, und hUe wor iig at that job ciciudf d to gn into business for him-elf. A frind loaned him J aui he opoaed a cash grocery. Hi ale the lint day amounted to jot eight oentn. Now he is rated in th million-urea class. Andrew L. Doming (jiiutea Mr. Bowers in the St. Loui-3 Republic as 'following 14 If I had not discovered nefs-s-par advertising I would still be struggling for a living in that first store instead ot having forty-three. It came about this way. V few months after I opened my cash grocery in Columbus HCy., Gharle H". Walker who used to edit fhe paper there showed me it would be to my advantage tj take a half pagp ad c ich week, chan "03 the ad every ive Common -i:?e told me there was no n junmnK a baisaess that v. -i'd save people money unlesp v told them sc, so I signed a six ttMuh contract. It pulled bo well in fact tüat t npod to buy 800 extra copios and mail hem out over Carlisle county to see if I couldn't get the farmers to come to Columbus to trade. Pretty soon I lipcame the biggest adverttis-, er that Walker had. Half Dages became to small for me. i began touse pagrs. And busress picked up accordingly. Seeing the eucees? possible in a cash business pushed by god advertising I sold out to go where 1 could gt the greatest resultfrom my efforts. Just before starting for Memphis an uncle of called me out for a private talk. 4;i)uken he said, "your not going, to Memphis sure enough are you?(, "That is what I am going to do," I replied. "I'm going down there and go into the grocery business right away. n He shook his head sorrowful-like and said, "Duke those newspapers will get n the money you've got. Charley Walker has been making more out oi your business than you have.'7 Well the newspapers nave gotten a lot out of me, but my greatest regrt i that I didn't let them have more. Then you believe in advertising?" Mr Bowers was asked. "I am uot a believer in advertising," was the prompt rojoiner, I am almost a maniac on the subject. I firmly believe If I had only spent half so much for advertising a i havo spent, I wouldn't be wurth hülf so much as I am worth. Furthermore I am convinced that if I had been foresighted enough to have spent twice as much for advertising as 1 have spent that I would be worth twic? what I am worth'

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"I fear you bare not had enough oxporSönco.'' "Not 'ad 'miff experience? Why, I'to 'ad ten places ja tho last enth."Real Need For Hurry.

The Gentleman with the Bonnet Boa Don't stop mo, old chap! Don't stop E.e! I've got a new hat for my wif In here, and if I'm not quick it'll b$ out of fashion bp fore she's worn itl Drawn by H. M. Bateman in Sketch.

Jenner as on Hater. Dr. Jenner, the famous English physician, was a great tea drinker and very abstemious, never taking any stimulant except a measured glass of brandy when lie iiad indigestion. Once for that cause he lived on stewed chops and rice for luncheon and dinner, with tea, for a couple of years, but ordinarily he was a great feeder. "I recollect said his friend, Dr. Cooper Bentham, "on one occasion Reynolds came to see him. Jenner was at dinner. He had soup, Üsh, the greater part of a chickeh, and he was in the middle of a huge rice pudding when Reynolds entered and asked nim how he was. Jenner drew a pitiful sigh and replied, T &m nbt at all well no appetite "

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Banker's Daughter The baron love aie. Ho proposed to me today. Her Friend Thea he loves you, Bui io you know whether he loves any 00 flae? Jugend.

One Rflfect of Good "Worlc.

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"Great neighbor, whafii

aappeued burglars, flre or what?" "Nope; m' wife's church is holding a rummage sale to get money to cfittfc & keathen."

Bürgermeister What jrround for tis picton havo you that the prisoner ii tiM murderer? Constable Principjilly his denial f tt. ir. That slivmys a suspiclou

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jPruden ce and

o 6 oho-!-oiooooJ-oo-orOrOi By M. QUAD. fCopyrig-ht, 1G09, by T. C. IrcQure. Prudence Smith and Zabed Winters met at spelling school and . were impressed with each other. Zabed wdtild have married her if the Widow Penrose hadn't mixed in. She wanted the

young man lor nerseii. ana in awe.

somo whispers she imparted the information that Prudence Smith was knock kneed and would never be able to stand at a washtub or run up and down the cellar stairs. The young man was at once impressed. He ceased to spark Prudence on Sunday nights and assure her that he longed to jump over precipices for her sake, and of course she resented it She went about withrsbor chin in the air and asked for

no explanations, and so relations werei

strained for many long months. Then Zabed's mother found out what was the matter with tira aad set him right The widow- had lied. Zabed made it up with the girl. The doves came back again and turtleÜ, a new date was set for the marriage, and Farmer Smith reached out his horny hand for a shake and said: "Zabod, gol dtirn your button, you're gittin the real thing, and you orter be the happiest man in Woodchuck county." Zabed was for about two weeks. Then Deacon Gray, who was a widower and wanted Prudence for hjs second wife, gave up some information about Zabed. When ho bad sworn her to tho most awful secrecy he confessed that the youug man had a live frog iu his stomach and would probably go mad within two yean; and cut the throat of his wife if he had one. The frog had

jumped down Znbprt'.s throat one day when he was !r? ;;!;!?) from the horse pond, and, tln'Uh thousands o inducements had been held out to him, nothing could provafl upon 1dm to jump out. Well, where is the young girl, no matter how her heart tunks with lovef who i;i going to marry young man with a live and growing frog in his stomach? She can't bo found. She wasn't found in this case. Prudence S:::kU cooled ult on Zabed Winters, and he went about with his chin in the air and w$s too proud to ask for an explanation. It was a year-before one came. Thon a lightning rod n?au stayed overnight at Smith's, and aftT supper ho got to talking about frogs. Seeing iie was posted on tho sub je-1 Prudence made bold to ask him if he had ever heard of a frog taking up in

side quarters, and he answered that such a thing was absolutely impossible and beyond belief. Zabod Wintern had probably swallowed, n mnall Gab and the fish might he growing, but tl loft alone he could In time bo fished for and caiiThl That set tieft lue frog question, and Zabed was in vi tod to come around and make up. He got a hustle on him. and tho turtledoves

Bang soft and low, a new date was appointed, and - Farmer Smith stopped

chopping wood long enough to extend a hand and say: "Zabed, you gol du rued id Ion don't you know when you've got a good thing? Don't fool around any more." Zabed didn't waut to, but before it had boon decided which minister should marry them old Mrs. Snyder struck his trail. She was too old to marry, but not too old to utter a warning for the benefit of a young man who had put In a day hoeing her garden and refused to take pay for It She told him right straight out that Prudence Smith snored like a steam engine, that she had six toes on her right foot and only four on her loft, that she had had St. Vitus' dance when a baby and4hat it was sure to come back on her some day. It might not bo a year after marriage that Zabed would come up from the cornfield some afternoon and find her dancing all around the dooryard and kicking as high as a fen-e. That settled Zabed. He wanted Prudence, but he didn't want a dancing dervish. More coldness, more strained relations. It was a full year before old Mrs. Snyder was proved a linr, and it took three months longer to make up and set another date. Things h.-nl run smoothly to within a-fortnlU f the dnt,p when a tin peddler cnn:e n'.ng and bought a sheepskin cf Zal'-dnd then told him that rrudenco Süiiüi was deaf in the right ear, nearsighted In both eyes and would.be tongue th-d before she was two years older. Zabed hadn't noticed the deafness or blindness, but he believed in tin peddlers and at once grew frigid. Result, another year lost.

Fate was still in the game, however, and when everybody, including tho two principals, had made up their minds that there would be no marriage she came loafing around to do her duty. Farmer Smith and his daughter were in tho village une day buying calico and brown ?ucar when Zabed Winters appeared. lie had eggs to sell for hickory shirting. The lovers were brought face to face, but they didn't speak. They thought ot frogs and St. Vitus' glance and six toed feet and were turning away when Father Smith reached out one hand for hte daughter and tho other for Zabed and sajd: "Say, are you two gol darned idiots?" "Um!" replied Prudence. "Um!" replied Zafced. "If you wasn't you'd com alonj wiüi me to the preacher and git mar

ried and hev this tarnashun thtn tk-d to once and fur good and alt Prodenoe looked at Zabetk Zabed looked at Prudence,

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ASTORIA

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THE CtNTAUn COf.? 'ANY, NCWYORK CITY.

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Patoka LilT

ESTABLISHEIE?

g JASPER ROLLER MHSIfep

- A.ECKERT.- PROPRihTOFfp-?ÄrS'

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Andrew W. Eckert Propr,

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lasis ? The Jasper Courier, is the only paper in Jasper that is owned, edited and published by a citizen of Jasper. Don't kick about Mail order concerns if you spend your money for your printing to concerns that are owned and bossed by non-citizens of the town.

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