Jasper Republican, Volume 1, Number 31, Rensselaer, Jasper County, 16 April 1875 — Newspaper Advertising. [ARTICLE]

Newspaper Advertising.

May be compared to a vigilant and watchful salesman who not only invites business relations, but goes after the public into its private walks and way, and compels it to be attentive in spite of itself, and its effectiveness must depend largely on the skill employed in presenting' the merits of any article to the public eye so as to produce the best results. Whoever would attract more than his share of patronage in business, must make greater efforts than his competitioners in some form or other. If his store is in a great public thoroughfare, that will be of some value. If he has been long established, and has acquired the good will of many customers, that fact will also be very effective; and if to these is added an attractive stock of goods, and he employs intelligent andjexperienced salesman, then he has complied with the condition in business that usually insure success. • ->*. Newspaper advertising is an art. It is not enough alone to advertise. It is necessary, in order to win success, to ad-

vertise in the most effective manner, and to employ the skill as being both the which customers would be attracted, that it is now recognized by business men having faith in their own wares as the best of all possible salesmen—one who never sleeps and is never weary—who goes after business early and late—who accosts the merchant in his shop,, lie lawyer iqjto office, the student in his study, the coltivated woman at the family fireside —who can be in a thousand places at once, and epeak to ten thousand people each day, saying to each one the best thing in the best manner. — Ex.