Jasper County Democrat, Volume 23, Number 4, Rensselaer, Jasper County, 10 April 1920 — COUNTY BREED DIRECTORIES [ARTICLE]

COUNTY BREED DIRECTORIES

Catalogues Are Valuable in Identifying Owners Effective in Promoting Sales. (Prepared by the United States Department of Agriculture.) Indexing commies as to dominant breed of live stock maintained, through the use of county breed directories, lias won great favor in lowa, where several years ago Linn county inaugurated this work. Such catalogues are valuable in identifying the owners of different breeds and are effective in promoting sales and In attracting prospective purchasers to the locality. They constitute a relatively permanent form of advertising, as ordinarily they are kept for future reference by those who receive them. The directories are best issued under the authority of a county live stock breeders association or the local farm bureau. Ordinarily the expenses of these booklets are raised by the sale of advertising space to breeders. Practically any rural printing office can put out creditable productions of this class.